Business

Chicago-Based Serial Entrepreneur Jonte Wells Explains the Importance of Having Multiple Revenue Streams

Published

5 years ago

October 14, 2021

The world today is far different than just a few years ago. Pandemic aside, the rapid changes occurring on a global basis are incredible. For many, the onset of the global pandemic led to disaster, failing businesses, and struggling to find a way forward. Yet, for other companies, and entrepreneurs, weathering this storm isn’t as challenging. That’s because they have multiple revenue streams, diversified enough to withstand virtually most types of ups and downs. Series entrepreneur Jonte Wells has worked hard to develop a path that enables him to not just withstand these challenges but to help others do the same.

The Value of Multiple Revenue Streams

Jonte has built several successful companies throughout his career. That includes Greater Purpose Athletics and Greater Purpose Management, the two focuses of his time now. Both revenue streams create opportunities to support each other and enable Jonte to build his success.

Why is this valuable, to have two revenue streams or more? There are several reasons. Jonte states, “I started in the inner city of Chicago with few opportunities to build success. I didn’t have access to supports facilities to support my growth. I knew then that I wanted to do more than just play basketball. I wanted to achieve success as an entrepreneur and then bring that success back to my community to support others.”

Having more than one revenue stream enables that type of aspiration to be possible. The pandemic may cause some businesses to struggle, such as how the restaurant industry was hit hard without access to customers during the pandemic. Yet, for grocers, it was a gold mine, as it was for those able to provide a digital service to their customers.

The same applies to young athletes who want to do well. “You can and should focus on building your skills on the court, but you also have to work on brand management on the side – because that’s going to help you to build more than one way to earn money.”

He continues, “What we are doing with Greater Purpose Management is providing those young superstars with the insights and support they need early on, the services I didn’t have so that they have a better chance of long-term success and growth.”

Jonte, known for his basketball career, and both Greater Purpose Athletics and Greater Purpose Management, is also in real estate. He’s created a successful portfolio of numerous properties and flips houses year-round. In addition to this, he also launched Sugaring NYC, an organic waxing studio.

It is the combination of each of these businesses that have allowed him to build a wealthy empire. Now, he’s empowered by being able to focus on helping others. That’s just what he is doing for athletes looking for a way into this industry.

What’s Holding Back Today’s Entrepreneurs?

Those who wish to open a business face more obstacles today than ever before. They are facing complications related to the pandemic itself, such as fewer routes into traditional business positions. For some, the cost of living and expenses of day-to-day life limit the reach of a potential entrepreneur. Even in a modern world, a person living in inner-city Chicago will find it challenging to find a way out, a way to build on an idea or skill that has true profitability.

With those barriers come others – the lack of access to support systems and mentorships being one. Without direction and support, it becomes difficult for any individual, regardless of where they live, to have a way forward.

Supporting the Young Business Owner

For Jonte Wells, the focus isn’t just on any person who wishes to build a business, but on the young athletes in inner-city Chicago and elsewhere that have skills and talent that they are not able to fully utilize to get them into a stronger future. For example, Jonte himself began his path towards serial entrepreneurship as a young athlete. He didn’t have access to a sports facility or a mentor to help him to get out onto the court and build up skill – and gain recognition for it. Today, he’s known as “the basketball guy” when he visits his clients, all of whom are young athletes who want to build a career in sports or fitness. These individuals come from some of the most challenging backgrounds, but they have skill, inspiration, and talent. His goal is to provide them with a way forward.

The Creation of Greater Purpose Management Hones in On Providing Opportunities

Jonte’s latest business is Greater Purpose Management. It’s designed to support those who need it the most in a positive and motivating manner. It’s not simply about finding a way into the sports world through the NCAA or professional basketball, though. He works directly with young athletes to help them to find their passion and builds their skills to build a brand and image from that point.

He says, “We work with athletes to ensure their on-court performance is the best. Then, we give them the ability to brand themselves so they can not only succeed on the court but also in numerous opportunities off the court.” Having multiple streams of revenue enables these individuals to gain confidence no matter what happens in their future.

He says, “We are very hands-on in our talent management. We treat each person like family, not just at the gym. We support them with what they need from athlete management services to working as a marketing agency to help them to build themselves on social media and digitally, creating opportunities for their future.”

Jonte didn’t have a simple path towards success as a young athlete trying to make his way in Chicago. Yet, he has worked hard to build a business model that provides numerous revenue streams for him, allowing him to not only find success for himself but to be able to give back to the community as well.

Speaking of Greater Purpose Management, Jonte says, “We make sure you’re educated regarding your financial assets, legal rights, and post-career options. We empower you with that knowledge to achieve multiple revenue streams, creating opportunities for your future long after you leave the court.”

Want to Learn More?

Connect with Jonte Wells on Instagram or find out more about Greater Purpose Management today.

Business

Why Victorious PR is the Leading PR Agency for AI Companies

Published

3 hours ago

April 24, 2026

Matthew Wiles

Key Takeaways

Victorious PR helps AI companies turn complex, technical products into clear, compelling narratives that earn coverage in top-tier outlets like Forbes, VentureBeat, and TechCrunch.
Through campaigns for companies like Olas and Cluely, Victorious PR has consistently transformed emerging AI startups into recognized voices with strong media presence and industry credibility.
Victorious PR operates on a weekly placement model that builds compounding visibility rather than relying on isolated press releases that fade quickly.

An AI founder builds technology that could transform how entire industries operate. The product works. The team is strong. However, when investors search for the company name, they find nothing. When enterprise buyers evaluate vendors, the startup gets filtered out because nobody on the committee recognizes it. The engineers the founder wants to recruit are joining competitors with inferior products and louder profiles.

This visibility gap kills promising AI companies every year. According to Statista, the global AI market is projected to reach $347 billion in 2026, with 37 percent annual growth expected through 2031. Thousands of startups are competing for the same investors, talent, and customers. Strong technology is no longer enough to stand out.

Victorious PR has built its reputation by closing that gap for founders who refuse to let great products die in obscurity. The agency blends deep understanding of emerging technologies with established relationships across the publications that influence how innovation is covered.

An Agency Built During Uncertainty

Victoria Kennedy founded Victorious PR in 2020, launching at the height of the pandemic when most businesses were scaling back. The agency reached seven-figure revenue within its first year. Victoria’s background differs from most PR founders. She is a Wall Street Journal bestselling author, TEDx speaker, and member of both the Rolling Stone Culture Council and the Fast Company Executive Board.

Before starting the agency, Victoria built a career as a classical opera singer, touring Europe and performing alongside artists like Andrea Bocelli. That experience in performance and personal branding shaped how she approaches client work today.

The agency operates on a press-every-week model. Clients do not wait months between placements, hoping something lands. They move through a steady stream of podcast appearances, thought-leadership articles, and features in respected publications. This consistency compounds over time, building brand recognition that shapes investor decisions and strengthens customer trust.

Victoria describes her philosophy directly. “I built this company with one goal in mind,” she says. “To lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.”

Campaigns That Produced Measurable Results

David Minarsch, CEO of Olas, faced a difficult challenge. Olas builds user-owned AI agents on blockchain infrastructure, positioning itself against centralized players like OpenAI. Despite raising $13.8 million, the company struggled to gain visibility outside technical circles. The technology worked, but the broader audience that needed to hear about it was not paying attention.

Victorious PR positioned David as a thought leader through ghostwritten op-eds and expert commentary that connected Olas to larger shifts in AI development. Coverage landed in VentureBeat, CoinDesk, Mashable, Forbes, Fast Company, and USA Today. The campaign generated placements in more than 100 publications, helping Olas reach the mainstream tech audience it needed.

Roy Lee, co-founder and CEO of Cluely, faced a different version of the same problem. Cluely had built an AI meeting assistant that worked well, but Lee needed visibility to attract serious investor attention. Victorious PR launched a campaign that secured coverage in TechCrunch, Business Insider, Bloomberg, Fast Company, Benzinga, Hackernoon, and MSN.

The press exposure put Cluely on the radar of major investors, resulting in a $20 million raise that included $15 million from Marc Andreessen at a16z. The coverage accomplished what cold outreach could not. It brought the right people to Lee’s door.

Why AI Companies Need Strategic PR Now

AI technology is often complex and misunderstood. Investors hesitate to fund projects they cannot explain to their partners. Enterprise buyers need confidence that a vendor will still be in business in two years. Generic PR approaches fail because they do not address these specific challenges.

Effective AI PR requires translating technical innovation into narratives that resonate beyond technical audiences. This means connecting product capabilities to business outcomes that journalists, investors, and customers actually care about. It means identifying angles that make a company newsworthy within the context of trends editors are already tracking.

The Victorious PR team focuses on finding the most compelling aspects of each client’s story and framing them within larger industry conversations. For AI companies, this often means linking technical work to discussions around autonomous agents, enterprise automation, and the intersection of AI with other emerging technologies. The approach has enabled the agency to build relationships with editors at publications including Forbes, Bloomberg, and Wired.

Their client roster includes partnerships with NVIDIA, Solana, and Olas. Placements span Forbes, VentureBeat, Fast Company, CoinDesk, and more than a hundred other outlets that influence how tech decision-makers think about innovation.

The companies that win in AI will not always be those with the best technology. They will be those who can explain why their technology matters and build brand recognition that influences decisions before the first pitch meeting.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, such as the Global 100 Award for Best Public Relations & Communications Business of 2026, and are members of both the Rolling Stone Culture Council and the Fast Company Executive Board. To book a call to become the #1 Authority in your niche, click here: victoriouspr.com.