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Chicago-Based Serial Entrepreneur Jonte Wells Explains the Importance of Having Multiple Revenue Streams

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The world today is far different than just a few years ago. Pandemic aside, the rapid changes occurring on a global basis are incredible. For many, the onset of the global pandemic led to disaster, failing businesses, and struggling to find a way forward. Yet, for other companies, and entrepreneurs, weathering this storm isn’t as challenging. That’s because they have multiple revenue streams, diversified enough to withstand virtually most types of ups and downs. Series entrepreneur Jonte Wells has worked hard to develop a path that enables him to not just withstand these challenges but to help others do the same.

The Value of Multiple Revenue Streams

Jonte has built several successful companies throughout his career. That includes Greater Purpose Athletics and Greater Purpose Management, the two focuses of his time now. Both revenue streams create opportunities to support each other and enable Jonte to build his success.

Why is this valuable, to have two revenue streams or more? There are several reasons. Jonte states, “I started in the inner city of Chicago with few opportunities to build success. I didn’t have access to supports facilities to support my growth. I knew then that I wanted to do more than just play basketball. I wanted to achieve success as an entrepreneur and then bring that success back to my community to support others.”

Having more than one revenue stream enables that type of aspiration to be possible. The pandemic may cause some businesses to struggle, such as how the restaurant industry was hit hard without access to customers during the pandemic. Yet, for grocers, it was a gold mine, as it was for those able to provide a digital service to their customers.

The same applies to young athletes who want to do well. “You can and should focus on building your skills on the court, but you also have to work on brand management on the side – because that’s going to help you to build more than one way to earn money.”

He continues, “What we are doing with Greater Purpose Management is providing those young superstars with the insights and support they need early on, the services I didn’t have so that they have a better chance of long-term success and growth.”

Jonte, known for his basketball career, and both Greater Purpose Athletics and Greater Purpose Management, is also in real estate. He’s created a successful portfolio of numerous properties and flips houses year-round. In addition to this, he also launched Sugaring NYC, an organic waxing studio.

It is the combination of each of these businesses that have allowed him to build a wealthy empire. Now, he’s empowered by being able to focus on helping others. That’s just what he is doing for athletes looking for a way into this industry.

What’s Holding Back Today’s Entrepreneurs?

Those who wish to open a business face more obstacles today than ever before. They are facing complications related to the pandemic itself, such as fewer routes into traditional business positions. For some, the cost of living and expenses of day-to-day life limit the reach of a potential entrepreneur. Even in a modern world, a person living in inner-city Chicago will find it challenging to find a way out, a way to build on an idea or skill that has true profitability.

With those barriers come others – the lack of access to support systems and mentorships being one. Without direction and support, it becomes difficult for any individual, regardless of where they live, to have a way forward.

Supporting the Young Business Owner

For Jonte Wells, the focus isn’t just on any person who wishes to build a business, but on the young athletes in inner-city Chicago and elsewhere that have skills and talent that they are not able to fully utilize to get them into a stronger future. For example, Jonte himself began his path towards serial entrepreneurship as a young athlete. He didn’t have access to a sports facility or a mentor to help him to get out onto the court and build up skill – and gain recognition for it. Today, he’s known as “the basketball guy” when he visits his clients, all of whom are young athletes who want to build a career in sports or fitness. These individuals come from some of the most challenging backgrounds, but they have skill, inspiration, and talent. His goal is to provide them with a way forward.

The Creation of Greater Purpose Management Hones in On Providing Opportunities

Jonte’s latest business is Greater Purpose Management. It’s designed to support those who need it the most in a positive and motivating manner. It’s not simply about finding a way into the sports world through the NCAA or professional basketball, though. He works directly with young athletes to help them to find their passion and builds their skills to build a brand and image from that point.

He says, “We work with athletes to ensure their on-court performance is the best. Then, we give them the ability to brand themselves so they can not only succeed on the court but also in numerous opportunities off the court.” Having multiple streams of revenue enables these individuals to gain confidence no matter what happens in their future.

He says, “We are very hands-on in our talent management. We treat each person like family, not just at the gym. We support them with what they need from athlete management services to working as a marketing agency to help them to build themselves on social media and digitally, creating opportunities for their future.”

Jonte didn’t have a simple path towards success as a young athlete trying to make his way in Chicago. Yet, he has worked hard to build a business model that provides numerous revenue streams for him, allowing him to not only find success for himself but to be able to give back to the community as well.

Speaking of Greater Purpose Management, Jonte says, “We make sure you’re educated regarding your financial assets, legal rights, and post-career options. We empower you with that knowledge to achieve multiple revenue streams, creating opportunities for your future long after you leave the court.”

Want to Learn More?

Connect with Jonte Wells on Instagram or find out more about Greater Purpose Management today.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

What to Look for in an Enterprise Webcasting Solution

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The modern workplace doesn’t stand still. Teams are global, employees are remote, and companies must communicate faster and at scale. That’s why enterprise webcasting has gone from a niche tool to an essential part of internal communication strategies.

Reliability is the starting point when broadcasting to hundreds or thousands of employees, stakeholders, or partners. The platform you choose needs to deliver more than a stable video feed; it must offer security, accessibility, scalability, and real engagement.

For enterprises navigating this decision, here’s what to consider before committing to a webcasting platform.

Scale and Performance Matter More Than You Think

It’s one thing to host a video call with your immediate team. It’s another to run a high-stakes webcast for your entire global workforce. Enterprise webcasting means reaching large, often geographically dispersed audiences, sometimes tens of thousands of people at once. And when that’s the case, performance isn’t negotiable.

Your platform should offer proven scalability with minimal lag, buffering, or outage risk. Many organizations underestimate the bandwidth and technical infrastructure needed to deliver seamless webcasting at scale. Look for solutions that utilize global content delivery networks (CDNs) and redundant systems to guarantee smooth streaming, regardless of your viewers’ location.

The reality is, your message only lands if the technology holds up under pressure.

Security Isn’t Optional

In a world of growing cyber risks and data privacy concerns, security must be front and center, especially for enterprise webcasts. Not every message is meant for public ears, from internal town halls to sensitive investor briefings.

Leading webcasting platforms provide enterprise-grade security features like encrypted streams, password protection, login authentication, and customizable access controls. Depending on your industry, you may also need to meet specific regulatory requirements for data protection and compliance.

Ultimately, your webcasting solution should provide peace of mind, knowing that confidential information stays where it belongs.

User Experience Makes or Breaks Engagement

Let’s face it: no one wants to wrestle with clunky software minutes before a big company update. The best webcasting platforms make life easy for both presenters and attendees.

Intuitive interfaces and simplified workflows reduce stress and help presenters focus on delivering the message. The process should be frictionless for attendees, with one-click access, mobile compatibility, and no need for complicated installations.

But accessibility isn’t just technical, it’s also about inclusivity. Your platform should offer features like captions, translations, or on-demand playback options to ensure your workforce can engage with the content.

Because if people can’t easily join or follow along, your webcast risks becoming background noise.

Engagement is More Than Just Showing Up

In enterprise settings, communication can’t be one-way. True engagement requires interaction.

Modern webcasting solutions offer features like real-time Q&A, live polls, and chat functions to turn passive viewers into active participants. These elements keep audiences focused and create opportunities for meaningful feedback.

Especially for company-wide meetings or virtual events covering important updates, giving employees a voice makes the experience feel collaborative, not just another broadcast.

Data and Insights Drive Improvement

One of the most overlooked aspects of enterprise webcasting is analytics. But without data, it’s impossible to measure success or spot opportunities for improvement.

Look for platforms that provide detailed reporting, including attendance metrics, engagement rates, audience locations, and performance benchmarks. Over time, these insights help refine your communication strategy, adjusting formats, reworking content, or targeting specific groups with follow-up resources.

The more visibility you have into how people interact with your webcasts, the better equipped you are to make those events impactful.

Flexibility for Different Event Types

Not all webcasts are created equal. Some are formal, high-production events with large audiences. Others are more casual, interactive sessions for smaller groups.

The platform you choose should give you the flexibility to manage both scenarios. Whether you’re hosting a polished executive briefing, a technical product demonstration, or a virtual town hall, the tools should scale to fit your needs, without requiring entirely different systems or workflows.

Many providers also offer managed services for high-profile events, giving you access to technical experts who handle the backend so your team can focus on the message.

Final Thoughts

Webcasting has become a critical tool for modern businesses, but choosing the right platform requires more than just comparing price tags. It’s about finding a solution that delivers reliability, security, engagement, and scalability while making the process simple for both your team and your audience.

With enterprise webcasting, companies can ensure their most important messages are delivered securely and at scale, whether to employees down the hall or stakeholders around the globe.

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