Lifestyle

Diamond Customers now need Modern Designs that are not Gender-Specific

Published

5 years ago

March 21, 2020

In the key US market, nearly 90% of engagement rings and 80% of wedding rings contain diamonds. De Beers Group’s latest Diamond insight report states that young couples still consider diamonds as the primary embodiment of everlasting love and romance. Report says that diamonds continue to hold its position with it being the predominant choice for engagements and weddings.

It is a wrong perception that young couples are not interested or less interested than previous generations in diamonds to honor their love relations. In fact millennial spending on women’s wedding rings is higher than the overall market average in the US. Something that has changed is the choice in designs. Millennials ask for a more original, design-led pieces. The retailers now need to present more diversity in product design to customers. New generation is even eager to buy customized designs as they seem more thoughtful.

The share of US women buying their own engagement ring has doubled from 7% to 14% in the last 5 years. With more economic independence of women in relations and society in general has lead to the buying power in their hands so they are more involved and interested in what they will be wearing in their fingers for a lifetime. This trend is making the retailers happy as when women buy their own engagement ring, they tend to spend 33% more than men on an average.

But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love. There is also a fast-growing segment of unmarried living in couples who are using diamonds as gifts of love and so are the same sex couples, with 70% of them viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These rising trends has given an opportunity to retailers for develop designing, marketing & advertising that will reflect the modern couples and their purchasing behavior.

Lifestyle

FITFCK Unveils Major App Update, Strengthening Its Position as the Go To Platform for Fitness-Focused Connections

Published

5 hours ago

August 28, 2025

Michelle Langton

FITFCK, the fast-growing fitness dating brand, has launched a significant update to its iOS and Android apps. Introducing a suite of powerful new features designed to make connecting with like minded gym lovers simpler, smarter and more engaging.

The refreshed app experience allows users to filter matches by location, gender, fitness level and intent whether seeking a date, a relationship or a new social connection. The update now adds an interactive map to discover nearby users and upcoming events, a curated “Spotlight” section showcasing exclusive content, ad free browsing for premium members and message read receipts to keep conversations flowing.

“Our goal is to merge cutting edge tech with the active lifestyle that our community lives and breathes every day” said Founder Jamie Wykes-Hobday. “This update is about making those connections happen faster, easier and with even more relevance.”

In addition to its digital growth, FITFCK recently hosted a sold out event in collaboration with BoohooMAN Active. The event brought together hundreds of fitness enthusiasts for a high energy mix of workouts, socialising and entertainment. Further proving that FITFCK’s community thrives both online and in real life. With more themed workout meet and mingle events planned in the coming months, the brand is set to continue expanding its reach beyond the gym floor.

FITFCK’s blend of innovative app features and immersive events reflects its mission to create a space where fitness and connection go hand in hand breaking down barriers, inspiring healthy lifestyles and bringing like minded people together. A brand to watch out for now and in the future.

About FITFCK:

FITFCK bridges fitness and romance through advanced digital tools and curated in person experiences. Operated by Social Station Group Ltd and headquartered in UK, the brand connects thousands of fitness lovers nationwide.