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Diamond Customers now need Modern Designs that are not Gender-Specific

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In the key US market, nearly 90% of engagement rings and 80% of wedding rings contain diamonds. De Beers Group’s latest Diamond insight report states that young couples still consider diamonds as the primary embodiment of everlasting love and romance. Report says that diamonds continue to hold its position with it being the predominant choice for engagements and weddings.

It is a wrong perception that young couples are not interested or less interested than previous generations in diamonds to honor their love relations. In fact millennial spending on women’s wedding rings is higher than the overall market average in the US. Something that has changed is the choice in designs. Millennials ask for a more original, design-led pieces. The retailers now need to present more diversity in product design to customers. New generation is even eager to buy customized designs as they seem more thoughtful.

The share of US women buying their own engagement ring has doubled from 7% to 14% in the last 5 years. With more economic independence of women in relations and society in general has lead to the buying power in their hands so they are more involved and interested in what they will be wearing in their fingers for a lifetime. This trend is making the retailers happy as when women buy their own engagement ring, they tend to spend 33% more than men on an average.

But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love. There is also a fast-growing segment of unmarried living in couples who are using diamonds as gifts of love and so are the same sex couples, with 70% of them viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These rising trends has given an opportunity to retailers for develop designing, marketing & advertising that will reflect the modern couples and their purchasing behavior.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Fozia Rashid’s Vision for a Future Where Every Woman Is Heard and Respected

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Progress often starts with someone who refuses to accept silence as the only option. Many women experience unfair treatment at work, yet feel they have nowhere safe to turn. That gap, the distance between speaking up and being supported, is where real change is still needed, and it remains one of the biggest barriers to true equality today.

Fozia Rashid knows this firsthand. After raising concerns about serious misconduct in her own workplace and losing her job as a result, she saw how isolating it can be for women who try to do the right thing. That experience pushed her to create She Speaks Out, a platform designed to give women clarity, tools, and a voice during some of the most challenging moments in their careers.

From the beginning, her aim was not to build another information site. She wanted a space where women could feel understood, where complicated processes were broken down into simple steps, and where no one felt that reporting misconduct meant stepping into a dark tunnel alone. Her HR training helped shape this approach, turning what is often overwhelming into something practical, direct, and genuinely supportive, especially for women who feel lost navigating workplace policies.

Her long-term vision stretches far beyond offering resources. Fozia wants She Speaks Out to help shift the culture around how women are treated at work. She believes that when women share their real experiences, discrimination, dismissal of their concerns, or subtle daily biases, it exposes patterns that organisations can no longer ignore. This focus on storytelling is not about sympathy; it is about awareness. Stories make the invisible visible, and visibility forces change in a way that statistics alone rarely can.

A key part of her mission is amplifying those voices so they reach people who can influence policy and workplace culture. She hopes the platform will push employers to rethink how they respond to reports, how they support employees, and how they build environments where women don’t fear retaliation for raising concerns. She wants leaders to understand that equality is not a slogan, it is a responsibility that requires honest action and genuine accountability.

Fozia also envisions She Speaks Out playing a role in larger societal change. She wants the platform to encourage companies to review their internal practices, improve reporting structures, and train managers to recognise and address problems rather than avoid them. She hopes the platform will support the push for stronger workplace protections and help challenge outdated beliefs about women’s roles, abilities, and credibility. The goal is simple: fair treatment should not depend on who you are, but on the basic respect every employee deserves.

As the platform grows, she aims to build a strong community where women can connect, support one another, and encourage those who feel unsure or unheard. A community where experiences are shared openly, not whispered privately. She believes that building solidarity among women is one of the most powerful steps toward lasting equality. When one woman speaks up, it can be dismissed. When many do, it becomes a movement that organisations cannot afford to overlook.

For Fozia, the future is not just about better policies or clearer reporting tools, though those matter. It’s about creating workplaces where women don’t have to prepare themselves for resistance every time they raise a concern. A future where safety and respect are not exceptional, but expected.

And through She Speaks Out, she is steadily pushing that future forward, giving women what she once needed most: a place to be heard, believed, and supported without hesitation, and a reminder that they never have to face these challenges alone.

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