Washington DC – The Washington Post edition, dated May 1, 2019 was distributed free of cost few days back, targeting the Donald Trump resignation. It was distributed on the streets of Washington DC and the areas near White House. All of this took place on Wednesday, January 16, 2019.
The front page headline, spread over 6 columns, shouted resignation of Donald Trump. The headline read – “UNPRESIDENTED Trump hastily departs White House, ending crisis”. Along with that, the column on the left side of the news read, “Celebrations break out worldwide as Trump era ends”.
This fake imitation of real Washington Post newspaper was circulated all around the town, which was put out by “Yes Men”, a satirical group in Washington. Though the newspaper authorities cleared out that the distributed edition was fake and The Washington Post has nothing to do with it. But the newspaper surely spread a wave of uproar all over the city.
According to the newspaper, the story said that Donald Trump resignation took place on April 30, 2019, where Trump abandoned the White House. The whole edition was filled with anti Trump stories and a guide to bringing Trump down.
All of this came as a protest against Donald Trump administration, where the government offices and other authorities were paralyzed for many weeks, thereby hindering the paychecks as well. On getting deep into the matter, it came into the light that the people behind this fake edition were a group of activists who claimed that this was a collaborative project.
American Women are Shifting to Wearing Jeans After a Decade Long Love for Athleisure
NEW YORK – In its report, the NPD group has revealed that the trend of wearing jeans is coming back in America as there is a surge in the American women wearing jeans. The report highlighted that sales of women’s jeans in the US had increased by 22 million units in 2018 in comparison to 2017. This, in other words, means about 365 million pairs were sold in the US. For the last 10 years, people had mostly worn gym clothes to remain comfortable. Due to this, there was a boom in the athleisure sector in the country which resulted in the downfall of the Denim industry in the market. But now, the trend has been changing on a large scale which means American women are choosing Denim jeans to wear.
According to the marketing research of Euromonitor, the compound annual growth rate for the sale of designer jeans in the US will rise by 1% between 2018 and 2023. However, in the time period between 2013-2018, this growth rate stood at -2.3% and in the same period, the sale of sportswear landed at 6%. Marshal Cohen, the chief industry advisor for NPD while releasing his statement in the press said that the recent growth in the sale of women’s designer jeans will boost the Denim industry on a large scale. He further said that the growth in jeans sales is due to women majorly buying denim at off-price and low-cost retailers such as TJ Maxx or Ross Stores. Due to this, women jeans’ sale has increased to almost 30% in the year ending February 2019 which equals to a 17% total unit sales.
However, the growth in the specialty store channel which covers retailers such as American Eagle, H&M and Topshop were not impressive and it only registered 6% growth rate in jeans sales. Women are preferring less expensive and more comfortable stuff in jeans. The sole motive of marketing teams of various companies should be to increase the sale by introducing more discount rate and high comfort in clothes.
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