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Enhancing the Online Shopping Experience with Shopping Roulette

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Online shopping is nothing new. Billions of people shop online for what they need throughout the year, catching great deals on different items without ever leaving their homes. While it’s not a new concept, a relatively new site is available that enhances the online shopping experience. Shopping Roulette, created by three European School of Economics graduates, provides a way for shoppers to have a game-like experience while getting what they need. The shoppers can browse through roughly 500,000 different products.

While the site is up and running, it took time, effort, and collaboration to transform it into what it has become. Siblings Elia and Joseph D’Anna have always loved new technologies and wanted to develop something innovative and exciting for consumers that would leave a lasting impression on them. However, it wasn’t until they met Emilie Edberg at an event she was in charge of that their vision turned into something that would eventually provide consumers with a new way to shop.

“When I met Elia and Joseph, we discussed a lot of their tech ideas. The one that I liked the most was Shopping Roulette. As a fashion entrepreneur, it stood out to me as something I knew I’d personally enjoy, so I knew that other consumers would love it as much as I do,” said Edberg. “While it may sound like a simple concept, the three of us have put so much effort into creating a platform that benefits shoppers. While bringing gamification into the e-commerce space is a new concept, we didn’t want to alienate the average shopper by focusing solely on gaming. Because we didn’t want to push too hard on the gaming side, we needed to figure out the perfect balance to make our site more appealing to the consumers.”

Through brainstorming efforts and a lot of trial and effort, the trio eventually found that perfect balance. They decided to move forward with developing a revolutionary website that is the first of its kind. “We’re offering a new way of selling to the consumers. They can visit our site and sort through the thousands of products based on what they’re looking for, want, and need. Once they put in their order, they get added to a roulette wheel consisting of a handful of other shoppers. The wheel chooses one random shopper to get their purchase refunded,” said Edberg. “As a result, the customer gets a refund and still gets their order shipped out to them. Who wouldn’t want to take a chance of getting something they were already planning to buy for free? No other site offers this option for the shoppers like we do.”

Shopping Roulette’s concept has quickly become a favorable option for millions of shoppers looking to buy items for themselves and others. Customers can find what they need, from sneakers to handbags, belts, shaping underwear, and assorted accessories, while potentially getting the items for free. Check out the site at ShoppingRoulette.com to see how it’s operating and how much money shoppers have saved since its inception.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

High Volume, High Value: The Business Logic Behind Black Banx’s Growth

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In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results. 

The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.

But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.

Scaling at Speed: Why Volume Matters

Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.

Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.

Real-Time, Global Payments at the Core

One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.

This service, used by individuals and businesses alike, generates:

  • Volume-based revenue from transaction fees
  • Exchange spreads on currency conversion
  • Premium service income from business clients managing international payroll or vendor payments

With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.

The Flywheel Effect of Crypto Integration

Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:

  • Crypto-to-fiat and fiat-to-crypto exchanges
  • Crypto deposits and withdrawals
  • Payments using Bitcoin or Ethereum

The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:

  • Access traditional banking rails
  • Convert assets seamlessly
  • Operate with lower transaction fees than those found in standard financial systems

By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.

Optimized for Operational Efficiency

High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.

Key enablers of this cost efficiency include:

  • AI-driven compliance and customer support
  • Cloud-native architecture
  • Automated onboarding and KYC processes
  • Digital-only servicing without expensive physical infrastructure

The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.

Business Clients: The Value Multiplier

While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:

  • International transactions
  • Multi-currency payroll
  • Crypto-fiat settlements
  • Supplier payments and invoicing

These clients tend to:

  • Transact more frequently
  • Use a broader range of services
  • Generate significantly higher revenue per user

Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.

Monetizing the Ecosystem, Not Just the Account

The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:

  • Onboard in minutes
  • Deposit funds from a crypto wallet
  • Exchange currencies
  • Pay an overseas vendor
  • Withdraw to a local bank account

Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.

Strategic Expansion, Not Blind Growth

Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:

  • Customer acquisition costs stay low
  • Services meet genuine needs (e.g., cross-border income, crypto access)
  • Revenue per user grows over time

It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.

The Future Belongs to Scalable Banking

Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.

With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.

This is not the story of a bank growing.

This is the story of a bank accelerating.

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