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Enhancing the Online Shopping Experience with Shopping Roulette




Online shopping is nothing new. Billions of people shop online for what they need throughout the year, catching great deals on different items without ever leaving their homes. While it’s not a new concept, a relatively new site is available that enhances the online shopping experience. Shopping Roulette, created by three European School of Economics graduates, provides a way for shoppers to have a game-like experience while getting what they need. The shoppers can browse through roughly 500,000 different products.

While the site is up and running, it took time, effort, and collaboration to transform it into what it has become. Siblings Elia and Joseph D’Anna have always loved new technologies and wanted to develop something innovative and exciting for consumers that would leave a lasting impression on them. However, it wasn’t until they met Emilie Edberg at an event she was in charge of that their vision turned into something that would eventually provide consumers with a new way to shop.

“When I met Elia and Joseph, we discussed a lot of their tech ideas. The one that I liked the most was Shopping Roulette. As a fashion entrepreneur, it stood out to me as something I knew I’d personally enjoy, so I knew that other consumers would love it as much as I do,” said Edberg. “While it may sound like a simple concept, the three of us have put so much effort into creating a platform that benefits shoppers. While bringing gamification into the e-commerce space is a new concept, we didn’t want to alienate the average shopper by focusing solely on gaming. Because we didn’t want to push too hard on the gaming side, we needed to figure out the perfect balance to make our site more appealing to the consumers.”

Through brainstorming efforts and a lot of trial and effort, the trio eventually found that perfect balance. They decided to move forward with developing a revolutionary website that is the first of its kind. “We’re offering a new way of selling to the consumers. They can visit our site and sort through the thousands of products based on what they’re looking for, want, and need. Once they put in their order, they get added to a roulette wheel consisting of a handful of other shoppers. The wheel chooses one random shopper to get their purchase refunded,” said Edberg. “As a result, the customer gets a refund and still gets their order shipped out to them. Who wouldn’t want to take a chance of getting something they were already planning to buy for free? No other site offers this option for the shoppers like we do.”

Shopping Roulette’s concept has quickly become a favorable option for millions of shoppers looking to buy items for themselves and others. Customers can find what they need, from sneakers to handbags, belts, shaping underwear, and assorted accessories, while potentially getting the items for free. Check out the site at to see how it’s operating and how much money shoppers have saved since its inception.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Robert DeFalco Realty Leads the Way with Strategic Expansion and Philanthropy




Robert DeFalco, the visionary founder and Owner/Operator of Robert DeFalco Realty, cemented his reputation as a huge force in the real estate industry. His firm, recognized as the #1 real estate company in Staten Island, embarked on a significant expansion this year, solidifying its status as a comprehensive hub for real estate services in New York and New Jersey.

Strategic Growth and New Partnerships

This growth involves not only a physical expansion, but also a strategic partnership with Think Mortgage, a prominent mortgage firm with a strong presence in Brooklyn and Staten Island. The collaboration aligns perfectly with DeFalco’s vision of providing seamless and integrated real estate transactions.

“We are creating a holistic experience,” stated DeFalco.

By partnering with Think Mortgage, Robert DeFalco Realty ensures clients can find their ideal home and secure the best possible mortgage rates, simplifying the process into a smooth journey from start to finish — all in one building.

Comprehensive Services Under One Roof

The firm moved to a new location in Brooklyn, occupying an entire corner block to house its operations. The expansion ensures that clients can access all necessary services under one roof, including real estate and mortgage services, in-house title services, legal expertise, and more. The move underscores DeFalco’s commitment to providing unparalleled convenience for clients.

“We are creating a synergy where all real estate needs are met promptly and professionally, right here,” added DeFalco.

A Legacy of Philanthropy

Beyond his professional achievements, DeFalco is renowned for his philanthropic efforts. He believes in the responsibility of businesses to give back to their communities. Under his leadership, Robert DeFalco Realty is a leading sponsor for the Making Strides Against Breast Cancer walk, raising substantial funds annually.

In 2019, the Emergency Children’s Help Organization honored DeFalco for his significant contributions, recognizing him with the Man of the Year Award. His dedication to philanthropy also earned him the Service and Dedication Award from the Juvenile Diabetes Research Foundation in 2022.

Community Engagement and Support

Robert DeFalco Realty’s commitment to philanthropy extends to various community events and local charities. The firm supports a wide range of organizations, including the American Cancer Society, City Harvest, Monmouth University, St. Peters High School, and many more. Their efforts make a substantial positive impact, with total donations surpassing $1,000,000.

Most recently, DeFalco attended and sponsored the ECHO Foundation, GRACE Foundation, and Tunnel to Towers events in various capacities.

Looking Forward

With its recent expansion and continued commitment to comprehensive real estate services, Robert DeFalco Realty reaffirms its position as the premier one-stop real estate shop in the northeastern region. The firm continues to uphold its foundational philosophy of treating people well, a mantra that has guided its operations since its inception in 1987 and continues to inspire its growth and innovation today.

About Robert DeFalco

Robert DeFalco Realty was founded in 1987 by Robert DeFalco, a real estate Broker/Owner who wanted to help families achieve their dream of homeownership. Through the philosophy ‘Treat People Well,’ Robert DeFalco has grown into a successful real estate agency led by a professional team of highly motivated real estate associates with experience in residential, commercial, and new real estate development. For more information, please visit 

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