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Enhancing the Online Shopping Experience with Shopping Roulette




Online shopping is nothing new. Billions of people shop online for what they need throughout the year, catching great deals on different items without ever leaving their homes. While it’s not a new concept, a relatively new site is available that enhances the online shopping experience. Shopping Roulette, created by three European School of Economics graduates, provides a way for shoppers to have a game-like experience while getting what they need. The shoppers can browse through roughly 500,000 different products.

While the site is up and running, it took time, effort, and collaboration to transform it into what it has become. Siblings Elia and Joseph D’Anna have always loved new technologies and wanted to develop something innovative and exciting for consumers that would leave a lasting impression on them. However, it wasn’t until they met Emilie Edberg at an event she was in charge of that their vision turned into something that would eventually provide consumers with a new way to shop.

“When I met Elia and Joseph, we discussed a lot of their tech ideas. The one that I liked the most was Shopping Roulette. As a fashion entrepreneur, it stood out to me as something I knew I’d personally enjoy, so I knew that other consumers would love it as much as I do,” said Edberg. “While it may sound like a simple concept, the three of us have put so much effort into creating a platform that benefits shoppers. While bringing gamification into the e-commerce space is a new concept, we didn’t want to alienate the average shopper by focusing solely on gaming. Because we didn’t want to push too hard on the gaming side, we needed to figure out the perfect balance to make our site more appealing to the consumers.”

Through brainstorming efforts and a lot of trial and effort, the trio eventually found that perfect balance. They decided to move forward with developing a revolutionary website that is the first of its kind. “We’re offering a new way of selling to the consumers. They can visit our site and sort through the thousands of products based on what they’re looking for, want, and need. Once they put in their order, they get added to a roulette wheel consisting of a handful of other shoppers. The wheel chooses one random shopper to get their purchase refunded,” said Edberg. “As a result, the customer gets a refund and still gets their order shipped out to them. Who wouldn’t want to take a chance of getting something they were already planning to buy for free? No other site offers this option for the shoppers like we do.”

Shopping Roulette’s concept has quickly become a favorable option for millions of shoppers looking to buy items for themselves and others. Customers can find what they need, from sneakers to handbags, belts, shaping underwear, and assorted accessories, while potentially getting the items for free. Check out the site at to see how it’s operating and how much money shoppers have saved since its inception.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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What does it really mean to be an Entrepreneur?




We see that word a lot, especially in the business world. Entrepreneurship is an idea that is often tied to the concept of the American dream. An individual chooses to put their head down and work hard to open a business and are now reaping the benefits of investing their time, money, and energy.

For those of us who have a job in the traditional sense working for a company that we do not own, the idea of becoming an entrepreneur can be both exciting and intimidating. Not everyone is built to start a business and pour their soul into helping it grow and become their main source of income. So what does it really look like to be an entrepreneur in 2022?

Betting on yourself

Anyone who has started a business themselves will tell you that the key to success is believing in yourself, as cliche as that may sound. With all of the responsibility of the business falling on your shoulders, there is a lot of weight that you have to carry. Figuring out the product or service itself, marketing the brand online or through your network, and handling the logistics of owning a business are just some of the tasks that will fall on you. Depending on what industry you are in, you may need to take the time to be certified, especially for some trades where a license is required. Getting through “impostor syndrome,” or the belief that you do not have what it takes to achieve your goals, will be key to creating long-term success, but this is only possible if you truly believe in your abilities and your business.

Assuming all of the risk

The scariest part of being an entrepreneur is the inherent uncertainty. Will your business be successful? How long before you start to turn a profit? Will this business be able to support your livelihood both in the short term and in the long? These are questions that you will undoubtedly face as a business owner, especially early on. All of the risk associated with owning a business is yours. The best way to manage this risk is to seek assistance in the areas that you feel uncomfortable in. Don’t understand how to keep track of clients and invoices? Research the best software to help you. Having trouble with taxes? Hire a tax professional to work through the details with you. There will likely be aspects of owning a business that you will not even know exist, so be sure to do your research.

Reaping all of the benefits

While there is significant risk associated with entrepreneurship, there is also the possibility of success. In the event of success with your business, you will reap all of the benefits of your growth. Whether that means achieving financial independence, or simply living out a purpose and feeling fulfilled, you receive the full reward as the owner of that business. This is what most entrepreneurs keep their focus on and what gets them through the long hours and extreme investment of their assets. They look forward to the day when they reach their financial or personal goals, which makes the whole journey worth it. 

The freedom of choice

This factor is especially evident with the wave of new businesses that have started since the beginning of the global pandemic. A huge number of workers have filed applications for new businesses in the last few years, with over 551,000 applications in July of 2020, a huge jump from similar time periods in years past. That trend has continued into 2022, with many workers leaving their regular jobs in order to pursue entrepreneurship. One of the main draws is the freedom of choice. You can choose what type of business to run, what product or service you will sell, what your company culture will be, where to allocate resources, and even what hours to work. People may have left previous positions for any number of reasons such as low pay, feeling undervalued, poor management, long hours, or simply burnout. By starting a new business, an entrepreneur has the freedom to customize the role to suit themselves. Even if there are long hours, the feeling of self-determined fulfillment can override the difficulty of running the business. 

Entrepreneurship should not be taken lightly

As stated before, becoming an entrepreneur is not for everyone. Even if you come up with a great idea for a product or service, you may not have the capacity or the drive to turn it into a thriving business. It is important to spend time in reflection and doing research before taking the leap to make sure that you understand what you are getting into and what it will take to be successful. Lay out your goals, come up with a plan, seek outside advice from people who know you and professionals in the field you are interested in, and then make a decision. If you choose to go for it, then be ready to defeat that impostor syndrome.


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