Business
Experts Share Some Successful Ways to Increase Viewer Engagement for the Videos

Uploading content on the internet can only be a success when it reaches out to an audience. To be a successful YouTuber, scoring a high number of views is a must. But how can you do that?
Don’t worry, it’s easier than you think if you choose the right strategy. Follow these simple tips to catch the attention of your viewers.
- Improve the Uniqueness of Your Videos
The viewer will notice the uniqueness of the smallest features of your video. So, to make them remember you, you have to introduce something that has your signature on it – something that will soon be your trademark.
It can be a catchy intro and outro, an intriguing thumbnail, an apt title, or even a tacky profile picture of your channel. These, matched with your classy content, will get you better viewer engagement.
- Remember, the Viewer is King
A YouTube video is all about its view count, which means that the viewers should be one of the main priorities of the YouTuber to get more attention. Create content that appeals to the majority of your target audience and go along with the contemporary online trends to boost your popularity.
You can add to this by creating interactive videos, like Q&As or small giveaways. Other strategies include trying and staying active in the community and connecting with your viewers through social media accounts such as Facebook, Twitter, and Instagram. Your online demeanor will show in the view count and likes.
- Importance of Using the Right Keywords
The viewers search for videos with specific keywords, both in a search engine and in the YouTube search. And they tend to click on the first video that shows up in the results. Thus, studying these keyword patterns is crucial.
Making sure that your video’s title or description contains these keywords could help with boosting the probability of it showing up in the search results. You can get a list of the most commonly used keywords with the help of Google Ads Keyword Planner. This process, called Search Engine Optimization, will direct viewers to your video and ensure that they find it.
- Using Online Promotion Services to get Views
There are several promotion services available online, where you can sign up and promote your video after making a small payment. These services will display your video on their network platform as ads, thus catering it to more than the usual average number.
Since it’s your original content, find a safe online promotion service like Viboom that follows the guidelines of YouTube. You can promote your video to a wider audience then, for an affordable and set budget, without having to worry about running afoul of Google’s policies.
Common Mistakes and Misconceptions of YouTubers
There are inevitable mistakes of YouTubers that can affect the quality and reception of the video. Getting rid of these will be like removing a roadblock and allowing the qualified traffic to move. These mistakes or misconceptions are as given below-
- After uploading your video, the reception that determines its success level. Even if you have poured your heart out while making it, it might not do any good in the platform if it doesn’t cut the likes of the viewers. So, it will be better to stay emotionally unattached to your video to an extent.
- Most YouTubers think that giving your video a clickbait kind of title will tug the curiosity of the viewers. It is quite the opposite that happens. Using sale-y or clickbait language for your video can get it categorized as spam, thus removing it permanently from search result lists.
- Tagging your videos might not be very useful. Even though they do have a part to play in keywords, it doesn’t yield satisfactory results. Instead, it is better to improve the quality and resolution of the video.
- The length of your video is a significant feature. Surveys show that people tend to avoid long videos. If your video doesn’t manage to capture their attention in the very first few seconds, they will skip it before it can be counted in as a view.
These few steps should be more than enough to get more views in a few days. If you are looking to create your own YouTube videos, you know what to do!
Business
The Perfect Investment: RAD Diversified and Income-Producing Farms

Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.
Income-producing farms vs. other real estate asset classes
According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.
“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”
When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.
“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”
Income-producing farms as an asset class
Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”
RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”
RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together.
“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”
The impact of global competition on income-producing farm investments
RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.
“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”
In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.
“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”
Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”
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