Tech

Facebook Messenger Plans to Replace Email Marketing in Future

Published

4 years ago

March 21, 2019

GLASGOW – Digitonic CEO, Grant Fraser has said that apps such as Facebook messenger will replace email marketing in the business world with other options. It is convenient to introduce social media messaging as a marketing tool as it is similar in nature to email marketing to spread messages to a large mass of people. The mobile marketing agency claimed that the number of companies using social media apps to market their products is expected to increase in the future.

Grant Fraser said that chatbot-click rate will be higher in comparison to email marketing as it offers a more personalized experience to its customers. Also, there is a higher engagement of the audience on this platform. At present, Facebook Messenger alone hosts around 300,000 active chatbots and it is believed that by 2020, eight out of 10 companies are expected to deal with their customers through WhatsApp, Facebook Messenger, or other social media apps.

Fraser told that it is not possible in the future to convey the message to the customers with the help of just one medium, “email marketing.” It is important to have a deep connection with the customers to make them feel valued and heard. Business companies have been facing the challenge of connecting with the customers deeply. With chatbots, it is possible for companies to interact involve with their customers warmly using interactive features of chatbots. Now, companies can interact with people through quizzes, gaming, funny conversations, according to their interests.

With the use of artificial intelligence or computer software, chatbots interact with customers deeply. It can easily be installed into Messenger to ask questions related to their interests. Also, chatbots use a paraphrasing tool to show genuine interest in satisfying the customers’ needs. This helps to increase the quality of data and insight for businesses to gather by responding appropriately while interacting with individuals.

Tech

Maveryx – The best automated software testing tool

Published

3 months ago

December 28, 2022

Jonathan Grilli

Which software, among the many available solutions, do you know will be the ideal fit for your company? Well then, let’s just dive deep into it. Despite beginning in 2009 as an open-source initiative, Maveryx was created in 2012.

During a meeting in front of the “Castel dell’Ovo” and the “Island of Megaride,” two of Naples’ most emblematic sites, the concept for Maveryx emerged. This is the reason the project was originally going to be called “Megaride.” The test automation tool was named “Maveryx,” derived from the founders’ terms when the first public version was prepared. The business was established with the same name, and its main office is still in front of the Island of Megaride.

The Maveryx automated software testing tool is a powerful, application-independent tool that can test any software. It is based on the Java platform and can test web applications, thick-client applications, and even mobile apps. The Maveryx automated software testing tool is unique because it does not require scripting or coding. This means that it is very user-friendly and can be used by anyone, even those with no coding experience.

The Maveryx automated software testing tool offers functional UI, regression, data-driven, and codeless testing capabilities for various desktop and Web technologies. Its cutting-edge and intelligent technology examines the UI of the program while it is running, just like a senior tester would. Using Maveryx, you can automate early and reduce the time it takes to market without sacrificing quality.

Advanced functional and regression testing features from Maveryx make it possible for inexperienced and seasoned testers to create reliable automated tests for desktop and web apps. Maveryx enables you to design efficient and effective tests using either a traditional or agile approach, with or without coding. The clever object identification engine of Maveryx is its most significant breakthrough. Their instrument distinguishes itself from every other item on the market thanks to a technology focused on people’s needs.

An engine for machine vision is Maveryx’s key feature. It looks at the user interface throughout test execution and runtime to identify the items to test, even if those objects change between the time the test was written and when it is performed. The essential advantage is the ability to search for items within the Application Under Test (AUT) without specifying a search strategy. Maveryx does not require, Monitoring tools, GUI mapping, object/image archives, tracking systems, spy tools, or recordings.

It’s like having an experienced, seasoned tester set up and conduct all the tests you need to run on your behalf. The more labor you do for yourself, the quicker you can release software. The NO-CODE functionality is another fundamental component. This functionality allows functional rather than tech users without programming experience to write tests.

So, if you are looking for an automated software testing tool that is powerful yet easy to use, you should check out Maveryx. Maveryx automated software testing tool will save you a lot of time and effort. So why wait? Try out Maveryx today!