Revenue from Instagram Stories Will Surpass Snap This Year
Nomura analyst Mark Kelly forecasted that the revenue from Instagram stories ads will grow 4 times as that of Snap’s.
It has been only 2 years since Instagram has introduced ads in its stories. Apparently, the idea which was stolen from Snapchat, became one of the factors that led Instagram to victory as compared to the Snap. According to the analyst, the Instagram stories ad revenue would be over $2 Billion this year. And by 2021, this feature of Instagram can easily generate $7.5 Billion for Facebook.
Talking about Snap, the ad revenue is expected to be around $1.5 Billion this year. And this marks a 30% increase for Snap as compared to the last year. Though 2018 had been a terrible year for Snapchat, the management is expecting to grow back this year. However, so far, the 1st quarter does not look very promising for Snap with the continued decline.
One of the reasons for this decline is attributed to the success of Instagram stories. Add to that some of the wrong decisions taken by Snap the previous year. All compounded, brought a decline in the company’s revenue.
There is no doubt that the stories are becoming popular among people as a sharing medium. Mark Zuckerberg, the CEO of Facebook, once shared, “Stories are on track to overtake posts in feeds as the most common way that people share across all social apps.” And today, the Instagram story feeds are totally saturated with the advertisements from different companies and brands, leaving no scope for overdoing it.
That would mean increase in the price of Instagram ads for the companies, leading to growth in the ad revenue. Since the stories have become highly profitable for the companies, many today are buying Instagram followers just to increase the visibility of their stories. And that is also contributing towards power of Instagram over the Snap.
Maveryx – The best automated software testing tool
Which software, among the many available solutions, do you know will be the ideal fit for your company? Well then, let’s just dive deep into it. Despite beginning in 2009 as an open-source initiative, Maveryx was created in 2012.
During a meeting in front of the “Castel dell’Ovo” and the “Island of Megaride,” two of Naples’ most emblematic sites, the concept for Maveryx emerged. This is the reason the project was originally going to be called “Megaride.” The test automation tool was named “Maveryx,” derived from the founders’ terms when the first public version was prepared. The business was established with the same name, and its main office is still in front of the Island of Megaride.
The Maveryx automated software testing tool is a powerful, application-independent tool that can test any software. It is based on the Java platform and can test web applications, thick-client applications, and even mobile apps. The Maveryx automated software testing tool is unique because it does not require scripting or coding. This means that it is very user-friendly and can be used by anyone, even those with no coding experience.
The Maveryx automated software testing tool offers functional UI, regression, data-driven, and codeless testing capabilities for various desktop and Web technologies. Its cutting-edge and intelligent technology examines the UI of the program while it is running, just like a senior tester would. Using Maveryx, you can automate early and reduce the time it takes to market without sacrificing quality.
Advanced functional and regression testing features from Maveryx make it possible for inexperienced and seasoned testers to create reliable automated tests for desktop and web apps. Maveryx enables you to design efficient and effective tests using either a traditional or agile approach, with or without coding. The clever object identification engine of Maveryx is its most significant breakthrough. Their instrument distinguishes itself from every other item on the market thanks to a technology focused on people’s needs.
An engine for machine vision is Maveryx’s key feature. It looks at the user interface throughout test execution and runtime to identify the items to test, even if those objects change between the time the test was written and when it is performed. The essential advantage is the ability to search for items within the Application Under Test (AUT) without specifying a search strategy. Maveryx does not require, Monitoring tools, GUI mapping, object/image archives, tracking systems, spy tools, or recordings.
It’s like having an experienced, seasoned tester set up and conduct all the tests you need to run on your behalf. The more labor you do for yourself, the quicker you can release software. The NO-CODE functionality is another fundamental component. This functionality allows functional rather than tech users without programming experience to write tests.
So, if you are looking for an automated software testing tool that is powerful yet easy to use, you should check out Maveryx. Maveryx automated software testing tool will save you a lot of time and effort. So why wait? Try out Maveryx today!
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