Nomura analyst Mark Kelly forecasted that the revenue from Instagram stories ads will grow 4 times as that of Snap’s.
It has been only 2 years since Instagram has introduced ads in its stories. Apparently, the idea which was stolen from Snapchat, became one of the factors that led Instagram to victory as compared to the Snap. According to the analyst, the Instagram stories ad revenue would be over $2 Billion this year. And by 2021, this feature of Instagram can easily generate $7.5 Billion for Facebook.
Talking about Snap, the ad revenue is expected to be around $1.5 Billion this year. And this marks a 30% increase for Snap as compared to the last year. Though 2018 had been a terrible year for Snapchat, the management is expecting to grow back this year. However, so far, the 1st quarter does not look very promising for Snap with the continued decline.
One of the reasons for this decline is attributed to the success of Instagram stories. Add to that some of the wrong decisions taken by Snap the previous year. All compounded, brought a decline in the company’s revenue.
There is no doubt that the stories are becoming popular among people as a sharing medium. Mark Zuckerberg, the CEO of Facebook, once shared, “Stories are on track to overtake posts in feeds as the most common way that people share across all social apps.” And today, the Instagram story feeds are totally saturated with the advertisements from different companies and brands, leaving no scope for overdoing it.
That would mean increase in the price of Instagram ads for the companies, leading to growth in the ad revenue. Since the stories have become highly profitable for the companies, many today are buying Instagram followers just to increase the visibility of their stories. And that is also contributing towards power of Instagram over the Snap.
Net Insight Allows LinkedIn Corp to Produce Corporate Videos
STOCKHOLM – LinkedIn Corp, the world’s largest professional network has started using Net Insight’s Nimbra-based media network to cover its office in Manhattan, New York. It not only covers the Empire state building on Manhattan in New York, but also the studios in Sunnyvale in California. With the help of Net Insight’s media network, LinkedIn will be able to produce internal corporate videos and also other live videos for professional networking platform. This would ensure a high quality of corporate video production between the central control room and multiple studios.
It is an important component for delivering live content with better quality at both remote as well as home-based production level. With the use of less number of resources, it will result in a major technology shift which would not only contribute to increasing the reliability and capability but it would also make the process flexible. Due to the seamless production workflow, it will be possible to transport camera feeds between studios and central production facility in different geographical areas.
Gary Schneider, Manager of the Broadcasting unit at LinkedIn Corp said that with the help of Net Insights’s solution, it has become possible to produce shows with the host. With the help of the host, they are now able to interview people in Sunnyvale and this interaction is seamless with a low-latency. He said, in the coming future, there will be a plan to use reliable and high-quality Nimbra for other locations in the world.
Henrik Sund, the CEO of Net Insight has also expressed his happiness about the use of Nimbra’s technology in remote/at-home corporate video production services of the LinkedIn Corp. He said that LinkedIn has got the benefit of uplifting the remote/at-home production due to Nimbra’s solutions. Also, Henrik said the demand for this new technology of Nimbra has been increasing to boost the potential as well as to improve the quality and efficiency.
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