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Fendi Launches World’s First Ever Perfume Infused Handbags

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Fendi is the most revered Italian luxury brand. And recently it unveiled its new collection which has become popular. It launched its new collection of handbags that are infused with perfume, that will last for almost 4 years.

These bags are named FendiFrenesia and come with a complementary bottle of FendiFrenesia that can be used to renew the scent of the bag. The scent is that of leather and it is also musky. Leathery and musky is how Fendi describes its new collection.

Fendi is a luxury brand and it pays attention to details. So the perfume is crafted by perfumer Francis Kurkdjian. And he did so specially for handbags and made the scent deliberately leathery and musky.

The range has three designs in white and yellow colour. And the first design is that for a women, while the second is for men and is slightly bigger. The last one is a nano sized baguette.

Colour and print of the handbag is creative. Fendi himself described the colour as that of perfume after it falls on a coloured film paper. It visually represents perfume is what he said. And the various sized bags actually carry the print. They represent the fragrance once it has been dropped on to a coloured film paper.

All the bags in the collection are of compact style as they reflect the compact bag collection of Fendi back in 1990s. That’s why all the bags are compact yet pretty.

The collection made its exclusive debut at Fendi’s Miami Design District store. But the miniature version is available on fendi.com, for a whopping 630 USD. And the limited collection is available on the online store from 20th December.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Hustle Division Evolves into HD AI Lab Group: A New Powerhouse in AI-Driven Marketing

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Los Angeles, CA — May 8th — Hustle Division, the award-winning agency behind Gold and Platinum campaigns for brands like PrettyLittleThing and Zootiez by Future — and legendary artists like 50 Cent, Snoop Dogg, Warren G, Normani, Saweetie, Tyga, YG, and will.i.am — is officially rebranding into HD AI Lab Group.

This major evolution is led by E.G., a proud Latino entrepreneur, who also owns Zooly.ai, a fast-growing AI company backed by major investors and already trusted by top brands across the NBA, NHL, and entertainment.

HD AI Lab Group brings together creative energy and real AI innovation to help brands, artists, and businesses grow in today’s world.

“This isn’t just a rebrand — it’s the evolution of everything I’ve built, now powered by real AI to shape the future of marketing,” said E.G., Founder & CEO of HD AI Lab Group.

Stay tuned and follow the journey on the newly revamped Instagram: @hustledivision

Media Contact:
[email protected]

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