Business

Five Tips For Writing Your Best College Entry Essay

Published

4 years ago

April 20, 2022

In your junior year of high school, your parents, teachers, and counsellors will begin the conversation with you about the college application process. You may have dreamed about going to college since you were young. You can picture walking across campus with your peers at a liberal arts college, community university, or ivy league school. For others, thinking about attending college feels distant and unfamiliar. Whether you are prepared or just beginning, you will have to write a custom essay that highlights a personal experience. You could have 100 ideas ready to go, but you should still consider these 5 tips for writing your best college entry essay.

1. Start Your Essay Strong

There are thousands of applications to every college for every major every year. Appointed college employees in the dean’s office will review every college application carefully. The employees will review your grades, extracurricular activities, GPA, and your college essay. They have to read thousands of college application essays. When your essay starts boring, dry, or plain, they will not feel engaged.

You want to hook the reader. When you start your essay strong with a grabbing introduction, it will keep the college admissions officer interested and engaged in your story. You will want to write many introductions and have friends, family, and teachers review each one to tell you which introduction kept their interest. You will want to keep the admission officers wondering what you will write next and what turn your essay will take as the narrative develops.

2. Display Your Writing Ability

College admission officers will want to see you demonstrate a high level of writing. They do not expect you to write at a college level; however, they will want to see you have a full understanding of good writing skills like grammar, syntax, and diction. A college essay is a perfect opportunity to display your ability to write as well as showcase your personality, strengths, and contribution you can make to being part of the college community.

3. Answer the Question

While you can use one essay for the essay portion for most colleges, it is a bad idea. Each college may ask a different or similar question from the other. You will want to shape your essay, so you answer the college essay writing question directly. College admission officers want to see you can answer the question without veering off-topic.

4. Employ a Writing Service

Essay writing services can write a custom essay for you. However, they also offer professional editing and review services. Essay writing companies employ professional employees that specialize in writing and editing college entry essays. They have not only written but also edited a large number of essays. They can use their experience and knowledge to help edit and perfect your entry essay.

It is not illegal to hire a credible company to write your college essay. If you are struggling with writing your essay, you can simply send the prompt to a reputable essay writing company, and they will provide you with a thorough, well-written, and original essay.

5. Meet Requirements

Each college essay prompt has specific requirements. One college may want your essay to reach 1,000 words, while another college requires 500 words. While you may think writing a long essay is harder, you may quickly find writing a powerful story in a short window is difficult. Equally difficult, when you have written your essay and it is too short, you may have a hard time lengthening the content. You want to make sure you not only answer the college prompt question but also meet their requirements. If you are at a loss, an essay writing service can critique, contribute and strengthen your essay until it meets requirements. A college admissions officer may decline your application without reading or reviewing your application if it does not meet the requirements.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.