Lifestyle

Get To Know LBV Created By Joss Sackler: The Face of Fashion, Business, and Female Empowerment

Published

5 years ago

February 18, 2021

Joss Sackler is a fashion entrepreneur, chief executive officer, doctorate degree holder, socialite, philanthropist, and mother of three. The female powerhouse became the face and founder of private social club, LBV, in 2017, when she decided she was tired of the male-dominated atmosphere within the existing social societies in New York City. Initially, the all-women’s club was created to discuss the attributes of wine. But as its member count grew, so did its list of interests. Now, LBV focuses on providing high-end experiences centered around culture, art, literature, and much more. Not to mention–the social club is the only one of its kind with its own designer clothing line.

The ready-to-wear collection comes from a combination of member-inspired interests, according to Sackler and the brand’s creative director, Elizabeth Kennedy. Kennedy was brought on as the head designer of the line shortly after the release of LBV’s heavily criticized inaugural collection in 2019 consisting of rock climbing themed athleisure wear, merely meant to serve as “emblematic” gear for the social club. She is a Parsons graduate with extensive experience in the couture realm of fashion, priorly working with prestigious fashion houses such as Isaac Mizrahi, J.Mendel, and Donna Karan. Since assuming her role, the female duo has successfully ventured six seasons of remarkably designed capsules, each of which have participated in three consecutive years of New York Fashion Week. The brand aims to embody the style of a powerful, strong-minded woman who is ready to conquer the world with her confidence and professionalism, while not losing touch of her femininity.

All collections are released direct-to-consumer through the brand’s e-commerce website. While previous collections have been found through high-end retailers in the past, the brand chose to make the switch to the new business model following the detrimental effects of a global pandemic on luxury department stores. Both entities of LBV have gone fully virtual since the nationwide lockdown in early 2020. “All the events for the social club are now done via Zoom, which has actually allowed us to incorporate more events for the members since we don’t have any of the stressors of the in-person events, like having to book a venue,” Sackler’s assistant, Allison Castillo, shared. “For our tasting events for example, we’ll send the wine over to the members and then discuss it on a video call.”

In philanthropic efforts, Sackler redirected all garment production resources to assist in generating over 5,000 face masks for New York City while it experienced a severe shortage on the front lines. Masks were donated to local organizations and hospitals in need, including New York Presbyterian and Mount Sinai. They have also become available on the brand’s website in a small range of neutral colors.

The newest member of the LBV family is a recently launched editorial magazine, which made its debut in November 2020. Issue One of the publication contains several detailed photographs of the most recent Fall/Winter capsule, along with spreads of articulately written articles centered around topics it shares in common with the social club: fashion, wine, and lavish lifestyle. The writers behind the stories are also members of the female driven society. While the magazine is not accessible to readers who are not part of the LBV community, Sackler, who is the editor-in-chief, shares that she’d like to broaden her audience in the issues to come.

In the end, regardless of negative press and undisclosed hardships, the down-to-earth socialite icon continues to commit to her brand, her team, her family, and herself beyond any obstacle. “I’ve learned that it’s okay to fail. We’re always working to make our experiences better,” she says. “The important thing is to keep pushing forward.”

Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

Published

5 days ago

November 6, 2025

Michelle Langton

Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.