Lifestyle

Get To Know LBV Created By Joss Sackler: The Face of Fashion, Business, and Female Empowerment

Published

4 years ago

February 18, 2021

Joss Sackler is a fashion entrepreneur, chief executive officer, doctorate degree holder, socialite, philanthropist, and mother of three. The female powerhouse became the face and founder of private social club, LBV, in 2017, when she decided she was tired of the male-dominated atmosphere within the existing social societies in New York City. Initially, the all-women’s club was created to discuss the attributes of wine. But as its member count grew, so did its list of interests. Now, LBV focuses on providing high-end experiences centered around culture, art, literature, and much more. Not to mention–the social club is the only one of its kind with its own designer clothing line.

The ready-to-wear collection comes from a combination of member-inspired interests, according to Sackler and the brand’s creative director, Elizabeth Kennedy. Kennedy was brought on as the head designer of the line shortly after the release of LBV’s heavily criticized inaugural collection in 2019 consisting of rock climbing themed athleisure wear, merely meant to serve as “emblematic” gear for the social club. She is a Parsons graduate with extensive experience in the couture realm of fashion, priorly working with prestigious fashion houses such as Isaac Mizrahi, J.Mendel, and Donna Karan. Since assuming her role, the female duo has successfully ventured six seasons of remarkably designed capsules, each of which have participated in three consecutive years of New York Fashion Week. The brand aims to embody the style of a powerful, strong-minded woman who is ready to conquer the world with her confidence and professionalism, while not losing touch of her femininity.

All collections are released direct-to-consumer through the brand’s e-commerce website. While previous collections have been found through high-end retailers in the past, the brand chose to make the switch to the new business model following the detrimental effects of a global pandemic on luxury department stores. Both entities of LBV have gone fully virtual since the nationwide lockdown in early 2020. “All the events for the social club are now done via Zoom, which has actually allowed us to incorporate more events for the members since we don’t have any of the stressors of the in-person events, like having to book a venue,” Sackler’s assistant, Allison Castillo, shared. “For our tasting events for example, we’ll send the wine over to the members and then discuss it on a video call.”

In philanthropic efforts, Sackler redirected all garment production resources to assist in generating over 5,000 face masks for New York City while it experienced a severe shortage on the front lines. Masks were donated to local organizations and hospitals in need, including New York Presbyterian and Mount Sinai. They have also become available on the brand’s website in a small range of neutral colors.

The newest member of the LBV family is a recently launched editorial magazine, which made its debut in November 2020. Issue One of the publication contains several detailed photographs of the most recent Fall/Winter capsule, along with spreads of articulately written articles centered around topics it shares in common with the social club: fashion, wine, and lavish lifestyle. The writers behind the stories are also members of the female driven society. While the magazine is not accessible to readers who are not part of the LBV community, Sackler, who is the editor-in-chief, shares that she’d like to broaden her audience in the issues to come.

In the end, regardless of negative press and undisclosed hardships, the down-to-earth socialite icon continues to commit to her brand, her team, her family, and herself beyond any obstacle. “I’ve learned that it’s okay to fail. We’re always working to make our experiences better,” she says. “The important thing is to keep pushing forward.”

Lifestyle

Jean-Pierre Morreale: The Perfumer Behind Bespoke Creations for Royals and Celebrities

Published

22 hours ago

October 19, 2024

Michelle Langton

In the exclusive world of haute perfumery, where luxury and discretion go hand in hand, Jean- Pierre Morreale stands as a figure shrouded in mystery. As the genius behind Morreale Paris, Morreale has earned a reputation not only for his exquisite fragrances but for his secretive nature, which has only enhanced his allure among the world’s elite. While his work speaks for itself—crafting fragrances that embody elegance and opulence—it is his connections with royalty and global celebrities that have cemented his place as a master of bespoke scent creation.

A Life of Mystery and Exclusivity

Jean-Pierre Morreale’s name is synonymous with luxury, but little is known about the man himself. Despite being at the helm of one of the world’s most prestigious fragrance houses, he remains elusive, allowing his work to take center stage. Morreale’s life and career are defined by discretion—a quality that is highly valued among his clientele, which includes some of the most powerful and influential figures in the world.

Morreale’s secretive nature is not a marketing ploy but a way of life. He rarely gives interviews, avoids the spotlight, and prefers to let his fragrances do the talking. This air of mystery has only fueled the fascination surrounding him, with rumors of private meetings with kings, queens, and Hollywood’s biggest stars swirling around his brand. Those who know him describe a man deeply committed to his craft, who values privacy above all else.

The Perfumer to European Royalty

Jean-Pierre Morreale’s aristocratic heritage has always played a significant role in his career, and it is this connection to European nobility that has given him access to some of the world’s most exclusive circles. Morreale is a trusted confidant of royal families across Europe, with a clientele that includes members of the Italian, French, and Middle Eastern royalty. These relationships, forged over years of mutual respect and admiration, are built on trust and discretion—qualities that Morreale embodies in his work.

For many royals, fragrance is a deeply personal part of their identity, and they turn to Morreale for bespoke creations that reflect their status, personality, and history. His private consultations with these figures are shrouded in secrecy, with few details ever reaching the public. What is known, however, is that Morreale’s bespoke fragrances are as unique as the individuals who wear them, crafted from the rarest and finest ingredients in the world. His creations often become the signature scents of the royals he serves, worn only by them, ensuring that they remain one-of-a-kind masterpieces.

The Go-To Perfumer for Celebrities

In addition to his royal clientele, Jean-Pierre Morreale is also a favorite among the world’s biggest celebrities. From Hollywood A-listers to music legends, many of the entertainment industry’s most famous names seek out Morreale’s expertise when it comes to creating a bespoke fragrance. These celebrities, like his royal clients, value his discretion and trust him to create scents that capture their essence without the intrusion of the public eye.

Morreale’s clients often reach out to him privately, whether it be for a custom fragrance to mark a major career milestone, a personal scent for a red carpet event, or even a gift for a loved one. His ability to understand the emotional and psychological aspects of scent creation makes him the ideal perfumer for those who wish to wear something truly unique. For many, the process of working with Morreale is a highly personal experience—one that often involves intimate conversations about memories, emotions, and desires.

The Art of Bespoke Perfume Creation

Jean-Pierre Morreale’s approach to bespoke fragrance creation is a blend of art, science, and intuition. His process is meticulous and deeply personalized, starting with a private consultation, often conducted behind closed doors in the most luxurious of settings—whether in royal palaces, private estates, or in his secretive Parisian atelier. Morreale takes the time to get to know his clients, understanding their personal history, emotional connections, and even the cultural significance of certain scents.

Every fragrance he creates is a unique reflection of the individual, composed of rare and often exotic ingredients that he sources from around the world. For Morreale, no detail is too small, and his creations are known for their complexity and depth, with each note telling part of a larger, personalized story. These scents are not just perfumes but works of art, often packaged in custom-designed, handcrafted bottles, making them as visually stunning as they are olfactorily captivating.

Once the fragrance is complete, it is delivered to the client in the utmost secrecy. This level of exclusivity is part of the allure of a Jean-Pierre Morreale creation; owning a bespoke fragrance from Morreale Paris is akin to possessing a rare piece of art, one that can never be replicated.

A Legacy of Discretion and Luxury

Jean-Pierre Morreale’s dedication to privacy has only enhanced his status as one of the most sought-after perfumers in the world. While other fragrance houses may seek publicity, Morreale has built his brand on a foundation of discretion, catering to those who value their privacy as much as their luxury. His relationships with his clients—whether royals or celebrities—are built on trust, and it is this trust that has allowed him to continue creating bespoke fragrances for the most influential people on the planet.

Despite his global success, Morreale remains as discreet as ever, allowing his work to speak for itself. His clients, from European kings and queens to Hollywood stars, know that when they commission a fragrance from Jean-Pierre Morreale, they are not only receiving a world-class creation but also the assurance that their privacy will be respected.

Jean-Pierre Morreale’s combination of artistry, exclusivity, and discretion has made him the master perfumer of choice for royalty and celebrities alike. His secretive nature, far from being a hindrance, has only added to his mystique and elevated his brand to legendary status. In a world where privacy is often a luxury, Morreale’s ability to create bespoke fragrances in complete secrecy has earned him the loyalty of some of the most powerful and famous people in the world. For those fortunate enough to work with him, a fragrance by Jean-Pierre Morreale is not just a scent—it is a timeless, personal masterpiece, created by a man who values the art of discretion as much as the art of perfumery.