Lifestyle

Get To Know The Urban Brand That’s Making An Impact: Rich & Rotten

Published

4 years ago

May 8, 2021

We’d like to introduce you to one of the fastest-growing urban lifestyle brands in the industry by the name of Rich & Rotten. The brand is well-known for breaking streetwear tradition and incorporating slim-cut styles with impactful messages that aren’t afraid to start a difficult conversation. Read along while business owner, Hamed Jalaly, lets us in on the process of creating his brand in late 2012 and walks us through its evolution of setting the bar for the “urban norm”.

Jalaly tells us that his idea for R&R came from the previous hardships he had to endure while leading a life he was not proud of. “After I got out of jail, I knew I had to rebuild my lifestyle. I wanted to use Rich & Rotten as a way to inspire others and make an impact on future generations,” he said. While shying away from the boxy cut of traditional streetwear tees, he also incorporated designs into his pieces that aimed to tell a bigger story. In essence, the brand is meant to “capture the lifestyle of those on a journey between struggle and success” while leading an “excuse-free state of mind”. R&R wanted people to honor their personal life stories and difficult pasts while still striving to reach their desired levels of success.

The brand’s most popular tee to date, for example, shows a butler holding a silver dish with several stacks of money while he wears a ski mask. According to the CEO, the design is “an example of the gritty side of the upward grind for wealth and success”.

Since its debut nine years ago, the brand has been on a constant rise due to its unique approach to urban style. Lately, new designs have steered toward important discussions involving topics of racial injustice and police brutality. The company’s strategy to appealing to consumers is simple: allow their storytelling to remain relatable and true to modern-day issues.

The brand’s signature tees have been spotted on several celebrities over the years including Ty Dolla $ign, Diddy, and Deray. Aside from its signature high quality, slim-cut tees, the brand has also released a full range of men’s and women’s clothing under the R&R range within the last couple of years. Jalaly currently runs the company with a group of close friends who have been dire to the evolution of the brand.

Rich & Rotten has recently expanded their flagship store on Hollywood Boulevard in Los Angeles, California to make room for a shoe store. If you’re in the area, be sure to pass by and check it out. Their full collection can be shopped exclusively at that location, or on their website at www.richandrotten.com.

Lifestyle

Documentary Alert: Derik Fay – A Hidden Architect in Plain Sight

Published

3 days ago

October 26, 2025

Michelle Langton

Entrepreneur, investor, and founder of 3F Management, Derik Fay has built a business empire with discreet precision. Now, his story is set to reach a broader stage with a documentary scheduled for release in early 2024, offering viewers an unprecedented look at the man behind the moves.

From Small‑Town Roots to Private Equity Power

Born November 19, 1978, in Westerly, Rhode Island, Fay’s trajectory defies conventional entrepreneur narratives. He began with limited resources but an expansive vision. After the success of his early fitness venture, he shifted to the private equity and operational model through 3F Management, quietly holding or controlling stakes in companies across fintech, media, health, construction and more.

The Documentary’s Focus: Strategy, Legacy, Quiet Influence

The upcoming film dives into Fay’s behind‑the‑scenes methodology. Rather than spotlight‑chasing, the narrative shows how Fay executes in boardrooms most never see, scales companies most never hear of, and converts digital authority into foundational power. It highlights how his Instagram following of over 1.4 million and billions of digital impressions are not the goal—they are the byproduct of systematic growth and influence.

Why This Story Matters Now

In an era of flash exits, viral entrepreneurs and boom‑and‑bust startups, Fay represents a different archetype: the silent architect building for endurance. The documentary frames his model as an antidote to hype—emphasizing infrastructure, sustainable growth and strategic compounding. Viewers will follow his journey from his earliest days in Rhode Island to boardroom negotiations, legacy exit strategies and personal transformation.

What You’ll Discover

The founding and expansion of his early fitness business, and how that created the blueprint for modern deal‑making.
The evolution of 3F Management and its broader holdings, showing how Fay’s operational involvement distinguishes him from traditional investors.
Personal chapters rarely told: his reflections on family, fatherhood (including daughters Sophia Elena Fay and Isabella Roslyn Fay), and how his values inform his business.
Digital influence redefined: how millions of followers and global content served not as showmanship, but as a platform for entrepreneurs, giving back and platform building.
A net worth estimate derived from exits, real‑estate holdings and equity positions—though Fay chooses discretion, analysts place his worth comfortably into the $100 million‑plus range, with some valuations exceeding $250 million.

Anticipated Release & Impact

According to early reports, the documentary is scheduled for release in the first quarter of 2024. While the exact distribution vehicle is unconfirmed, the subject’s reach, story and timing suggest a high‑profile streaming launch is possible. For those tracking “Derik Fay documentary” or “Derik Fay Netflix,” this will be a key watch.

Final Word

The documentary isn’t merely about success. It’s about how success is built—behind closed doors, sometimes unseen, yet undeniably powerful. Derik Fay’s story reminds us that influence isn’t measured only in noise—it is often measured by the legacy quietly assembled.