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Get To Know The Urban Brand That’s Making An Impact: Rich & Rotten

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We’d like to introduce you to one of the fastest-growing urban lifestyle brands in the industry by the name of Rich & Rotten. The brand is well-known for breaking streetwear tradition and incorporating slim-cut styles with impactful messages that aren’t afraid to start a difficult conversation. Read along while business owner, Hamed Jalaly, lets us in on the process of creating his brand in late 2012 and walks us through its evolution of setting the bar for the “urban norm”.

Jalaly tells us that his idea for R&R came from the previous hardships he had to endure while leading a life he was not proud of. “After I got out of jail, I knew I had to rebuild my lifestyle. I wanted to use Rich & Rotten as a way to inspire others and make an impact on future generations,” he said. While shying away from the boxy cut of traditional streetwear tees, he also incorporated designs into his pieces that aimed to tell a bigger story. In essence, the brand is meant to “capture the lifestyle of those on a journey between struggle and success” while leading an “excuse-free state of mind”. R&R wanted people to honor their personal life stories and difficult pasts while still striving to reach their desired levels of success.

The brand’s most popular tee to date, for example, shows a butler holding a silver dish with several stacks of money while he wears a ski mask. According to the CEO, the design is “an example of the gritty side of the upward grind for wealth and success”.

Since its debut nine years ago, the brand has been on a constant rise due to its unique approach to urban style. Lately, new designs have steered toward important discussions involving topics of racial injustice and police brutality. The company’s strategy to appealing to consumers is simple: allow their storytelling to remain relatable and true to modern-day issues.

The brand’s signature tees have been spotted on several celebrities over the years including Ty Dolla $ign, Diddy, and Deray. Aside from its signature high quality, slim-cut tees, the brand has also released a full range of men’s and women’s clothing under the R&R range within the last couple of years. Jalaly currently runs the company with a group of close friends who have been dire to the evolution of the brand.

Rich & Rotten has recently expanded their flagship store on Hollywood Boulevard in Los Angeles, California to make room for a shoe store. If you’re in the area, be sure to pass by and check it out. Their full collection can be shopped exclusively at that location, or on their website at www.richandrotten.com.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Derik Fay: The Strategist Who Built Empires Where Others Saw Limits

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In the ever-changing landscape of entrepreneurship, few names carry the weight of strategic precision like Derik Fay. Behind the scenes of some of the most dynamic, growth-driven companies in America, Fay has become a master at the art of scaling businesses without sacrificing soul.

What makes his journey all the more compelling isn’t just what he’s done — it’s how quietly and deliberately he’s done it. Born in Westerly, Rhode Island, on a cold November day in 1978, Fay didn’t come from connections or capital. He came from resilience. Raised in modest circumstances, he developed a mindset early on that would come to define his success: if a door doesn’t open, build the damn frame yourself.

At 6’1″, Fay’s physical presence is matched only by the magnitude of his vision. Over the past two decades, he’s grown from a solo operator into a force that touches nearly every major sector in American business. He is best known as the founder of 3F Management, a multi-sector venture and private equity firm that acts less like a bank and more like a command center — diagnosing broken business structures, overhauling teams, and rebuilding revenue engines from the inside out.

But 3F is only the beginning. Fay holds active leadership or board roles across a broad range of ventures, including Around the Clock Fitness, SalonPlex, Results Roofing, BIGG Pharma, Tycoon Payments, Eratyc Entertainment, FayMs Films, and even the combat sports disruptor Bare Knuckle Fighting Championships (BKFC). Each of these businesses reflects a different side of his philosophy: high-functioning systems, vertical integration, and zero tolerance for mediocrity. 

And while his public persona is often understated, the reach is massive. His online presence alone has generated billions of views, with over 1.4 million followers engaging with his strategic insights, mentorship content, and thought leadership across platforms. He’s not an influencer — he’s an executor with influence.

Yet behind the numbers and headlines is a family man. Since 2021, Fay has shared his life with his partner, Shandra Phillips, whose presence he often credits as grounding his often chaotic, deal-driven world. Together, they raise two daughters, Sophia Elena Fay and Isabella Roslyn Fay — the true north to his professional compass.

Despite his vast portfolio, Fay is not driven by applause. He’s driven by the ripple effect. Every deal, every venture, every mentorship session carries the same intention: to leave people, companies, and communities better than he found them.

He’s also begun exploring a new frontier — film and entertainment. Through FayMs Films and strategic partnerships with entertainment studios, Fay is merging business with storytelling, stepping occasionally into the spotlight as an actor and executive producer. It’s a logical evolution for a man who’s spent his life crafting narratives — only now, some of them play out on screen.

And while many entrepreneurs spend their careers chasing validation, Fay has been repeatedly recognized in major outlets like Forbes, Yahoo Finance, and Maxim, not for buzz but for results. He’s been cited alongside legacy names in global business and continues to operate with the same laser-focus that got him through his first startup, his first failure, and his first million-dollar win.

In a time when founders obsess over being seen, Derik Fay has built something far rarer — he’s become essential. Not just to his companies, but to the evolving definition of what modern leadership looks like: measured, disciplined, people-first, and unapologetically ambitious.

He doesn’t just build businesses.
He builds systems that build people.

Derikfay.com

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