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Get To Know The Urban Brand That’s Making An Impact: Rich & Rotten

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We’d like to introduce you to one of the fastest-growing urban lifestyle brands in the industry by the name of Rich & Rotten. The brand is well-known for breaking streetwear tradition and incorporating slim-cut styles with impactful messages that aren’t afraid to start a difficult conversation. Read along while business owner, Hamed Jalaly, lets us in on the process of creating his brand in late 2012 and walks us through its evolution of setting the bar for the “urban norm”.

Jalaly tells us that his idea for R&R came from the previous hardships he had to endure while leading a life he was not proud of. “After I got out of jail, I knew I had to rebuild my lifestyle. I wanted to use Rich & Rotten as a way to inspire others and make an impact on future generations,” he said. While shying away from the boxy cut of traditional streetwear tees, he also incorporated designs into his pieces that aimed to tell a bigger story. In essence, the brand is meant to “capture the lifestyle of those on a journey between struggle and success” while leading an “excuse-free state of mind”. R&R wanted people to honor their personal life stories and difficult pasts while still striving to reach their desired levels of success.

The brand’s most popular tee to date, for example, shows a butler holding a silver dish with several stacks of money while he wears a ski mask. According to the CEO, the design is “an example of the gritty side of the upward grind for wealth and success”.

Since its debut nine years ago, the brand has been on a constant rise due to its unique approach to urban style. Lately, new designs have steered toward important discussions involving topics of racial injustice and police brutality. The company’s strategy to appealing to consumers is simple: allow their storytelling to remain relatable and true to modern-day issues.

The brand’s signature tees have been spotted on several celebrities over the years including Ty Dolla $ign, Diddy, and Deray. Aside from its signature high quality, slim-cut tees, the brand has also released a full range of men’s and women’s clothing under the R&R range within the last couple of years. Jalaly currently runs the company with a group of close friends who have been dire to the evolution of the brand.

Rich & Rotten has recently expanded their flagship store on Hollywood Boulevard in Los Angeles, California to make room for a shoe store. If you’re in the area, be sure to pass by and check it out. Their full collection can be shopped exclusively at that location, or on their website at www.richandrotten.com.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Sick of Always Being the Sidekick: Actress Mahima Saigal hopes to create work that uproots stereotypes and reclaims the Hero’s Journey for people of color.

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  1. Why did you decide to pursue acting and how did you know that New York City was where you wanted to be?

To be completely honest with you, I had zero clue what my “thing” was when I was in an all girls Catholic school in Delhi. Everyone around me was either winning extempore rounds, school debates or getting the lead role in our annual Christmas play without auditioning. I clearly wasn’t the most academically gifted student and in a class that had over 175 girls in it, I wasn’t the most conspicuous as well. I believe it was this fear of invisibility, of being excluded that led me to go all in for this acting opportunity where I had to play the role of a tortured kid in a street play. At that time my resume was just limited to my height which, I am pleased to inform, remains intact at 4’11. I think that’s what got me the role!That play struck a chord deep within. Whether it was the energy of doing live theatre or seeing some semblance of respect in my teachers’ eyes- I don’t know, but I wanted more of it. While the experience of acting in school helped me improve my confidence and surprisingly, my grades as well, I was still insecure about my choice to pursue acting professionally. In university, I went ahead with a safe option of pursuing a Bachelor’s degree in History and refused to join the Drama Society. Primarily because I didn’t know if I could do it. So what did I do to face this fear? I moved to a whole new continent without even knowing why. Perhaps it was my unmitigated love for (censored) Sex and the City or the need to have bagels as my staple breakfast diet. Who knows? But what I did know was that I needed a chance to experiment with my craft, to find out if I could really do it, and to quote Jay-Z ``If you make it here you can make it anywhere” Right? It’s funny that my fear of invisibility which pushed me towards acting, drew me to a city where being visible is one of the toughest things to accomplish.

  1. What lessons have you learnt thus far as an artist on American soil? And how do they show up in your work?

One must always be true to their own identity and embrace it rather than run from it. While the odds may be stacked up against you, it is more empowering to stick with what you know, than to submerge yourself into what “they” want. Real talk, “they” truly don’t care about you so you might as well go ahead and do what you love and add some masala to it while you’re at it. This lesson holds not just for my work but for my personal life as well. So many times I’ve been asked to repeat myself because people had issues with my accent. I don’t say issues “understanding” my accent but just issues with it. It seems there is a very specific cadence of tone or voice that is deemed acceptable or worthy of response when it comes to the English language in America. I would love my work to challenge that, to show that people who sound like me, who mix English with their mother tongue are capable of telling narratives that are gripping, valid and worthy of viewership.

  1. How do you hope that your presence on the stage or on the screen, even behind the scenes as a writer, producer,  will inspire young creators who are also coming in trying to engage in the same process as you?

A network, that I shouldn’t name (yet), was looking for a South Asian actress with an accent obviously, and they needed them to speak in one of the South Asian languages. I did get the chance to tape myself and improvise in my native tongue. However, on the day of the submission I was told that the network  will not be accepting someone on a work visa. This is the fifth time this has happened to me. While all this is great fodder for my grand ‘thank you’ speech that I would love to make one day, it has also led to this growing confusion that irks me like that one ankle sock that refuses to co-exist with your latest bootie. Confusion because I feel I am in this state of constant unknowing when it comes to TV. I don’t genuinely know whether or not I’m good at it because I’m never allowed to present my work in front of the people who are the gatekeepers of it. But what I do know is that stopping isn’t an option for me. And this isn’t some you can do it motivational spiel that various self proclaimed “gurus”  keep spewing about. I genuinely think that there is a way to pierce this unnecessary barricade that impedes non- citizen artists from presenting their work forward and I truly want to be a part of that movement so that people who look like me or will be in my position five years from now are not as massively confused as I am today.

  1. Do you plan on continuing with production? Is being a producer what’s bringing you the most fulfillment now?

I accepted the role of a producer rather unwillingly as most of the projects that came my way were through my acting network. I deeply appreciated that my network took note of my resourcefulness, but it also hurt that they forgot to take note of the fact that I am an actor first. While these projects were not large scale it still bothered me to watch the paucity of diversity in each one of them. That’s when I decided that if I am to take on the arduous task of being a producer then I better invest and uplift stories that were true to what I knew and understood to be the POC experience in America. I want to ensure that these stories were told right. Keeping that as my throughline, I can most definitely say that producing stories that align with my values and vision has definitely proven to be more fulfilling than I had imagined.

  1. COVID-19 was obviously challenging for the entire world, the entertainment industry included. What were the major takeaways, positive or negative, from that experience?

It’s hard to see Covid-19 under a positive light given what is going on in the global south, especially in my country, India. To see one part of my world  move on at warp speed, effortlessly forgetting the collective trauma and the ache we all felt in the year 2020. While the other part struggles non-stop to obtain even the most basic of medical supplies. It’s one of the toughest contradictions I have to live with. But, it’s also made me more wary of this unacknowledged global divide and how unnerving it can be for someone who has their toes dipped in such extremely different worlds. However, my mother says, one must always look at the bright side. I try with all my might to do so, especially with something as oppressive as Covid. So, no matter how unforgiving it was (still is), Covid did bring to light some of the most heroic stories of our times. The indefatigable spirit of the health care and the essential workers, the acumen of the common people of India who used social media to raise funds for oxygen tanks and supplies when the government abandoned them, the young men and women who risked their lives to donate blood to save the elderly and finally the NGOs that worked relentlessly to provide aid to the smallest of villages.  All these stories show us that some heroes really do exist beyond the cinematic universe of  Marveland they don’t necessarily wear capes or need to have a specific kind of accent or look to be deemed worthy of the Hero’s Journey.

Photographer: 

NICK WHEELEHON PHOTOGRAPHY

IG: @wheelehonphotography

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