Lifestyle

Get To Know The Urban Brand That’s Making An Impact: Rich & Rotten

Published

3 years ago

May 8, 2021

We’d like to introduce you to one of the fastest-growing urban lifestyle brands in the industry by the name of Rich & Rotten. The brand is well-known for breaking streetwear tradition and incorporating slim-cut styles with impactful messages that aren’t afraid to start a difficult conversation. Read along while business owner, Hamed Jalaly, lets us in on the process of creating his brand in late 2012 and walks us through its evolution of setting the bar for the “urban norm”.

Jalaly tells us that his idea for R&R came from the previous hardships he had to endure while leading a life he was not proud of. “After I got out of jail, I knew I had to rebuild my lifestyle. I wanted to use Rich & Rotten as a way to inspire others and make an impact on future generations,” he said. While shying away from the boxy cut of traditional streetwear tees, he also incorporated designs into his pieces that aimed to tell a bigger story. In essence, the brand is meant to “capture the lifestyle of those on a journey between struggle and success” while leading an “excuse-free state of mind”. R&R wanted people to honor their personal life stories and difficult pasts while still striving to reach their desired levels of success.

The brand’s most popular tee to date, for example, shows a butler holding a silver dish with several stacks of money while he wears a ski mask. According to the CEO, the design is “an example of the gritty side of the upward grind for wealth and success”.

Since its debut nine years ago, the brand has been on a constant rise due to its unique approach to urban style. Lately, new designs have steered toward important discussions involving topics of racial injustice and police brutality. The company’s strategy to appealing to consumers is simple: allow their storytelling to remain relatable and true to modern-day issues.

The brand’s signature tees have been spotted on several celebrities over the years including Ty Dolla $ign, Diddy, and Deray. Aside from its signature high quality, slim-cut tees, the brand has also released a full range of men’s and women’s clothing under the R&R range within the last couple of years. Jalaly currently runs the company with a group of close friends who have been dire to the evolution of the brand.

Rich & Rotten has recently expanded their flagship store on Hollywood Boulevard in Los Angeles, California to make room for a shoe store. If you’re in the area, be sure to pass by and check it out. Their full collection can be shopped exclusively at that location, or on their website at www.richandrotten.com.

Lifestyle

Luyors and the Anti-Aging Market: Redefining Youthful Skin with Technology

Published

2 days ago

September 19, 2024

Michelle Langton

Photo Credit: Luyors

Byline: Katreen David

“Technology has always been the beauty industry’s best-kept secret, but now it’s time to bring it out of the shadows,” says a spokesperson for Luyors. As the world of beauty and wellness demands more of its innovators, companies like Luyors are stepping into the spotlight, wielding futuristic innovations to redefine how we perceive, tackle, and celebrate aging.

In an era where the pursuit of eternal youth drives both market trends and consumer behavior, Luyors is carving out a niche that blends technology with timeless beauty. The brand’s anti-aging solutions aren’t merely about battling wrinkles; they’re about enhancing the skin’s natural radiance through the power of LED technology.

With promises of smoother skin, reduced fine lines, and a luminous glow, Luyors’ products have become a go-to solution for those looking to turn back the clock without invasive procedures.

High-Tech Anti-Aging: A New Dawn in Beauty and Wellness

The beauty and wellness industry has long been fixated on anti-aging. With time and technology revamping the standards, Luyors has invented new ways to find the Fountain of Youth without stepping out of the house.

“We’re witnessing a significant change in how aging is handled,” the company’s spokesperson notes. “Consumers are no longer satisfied with just looking good—they want to feel good, too. That’s where our technology steps in, bridging the gap between skincare and wellness.” This is where their LED light therapy miracle, the Equinox Pro LED mask, makes a difference, especially for individuals searching for a robust at-home skincare gadget.

This anti-aging wonder fits right into the busiest—or even laziest—lifestyles.

Technological advancements and a growing consumer appetite for innovation have driven the explosion in the popularity of tech-enhanced skincare in recent years. Brands like Luyors have made LED light therapy, once confined to dermatologists’ offices, accessible in the comfort of one’s home.

Featuring 656 strategically placed LEDs and six versatile modes, the Equinox™ Pro offers a customizable experience tailored to individual skin needs. From boosting collagen production to reducing dark circles, the mask promises professional-grade results in just 10 minutes per day. This combination of simplicity and effectiveness has made LED masks one of the most sought-after beauty gadgets in 2024.

Luyors’ representative is quick to accentuate the brand’s commitment to delivering science-backed solutions. “At Luyors, we don’t believe in gimmicks,” he says. “Our products are grounded in research, and we work closely with dermatologists to guarantee that they meet the highest standards of efficacy and safety.”

The Future of Skincare is Now

The intersection of technology and beauty will continue to shape the industry. Experts expect the next wave of innovations to include even more personalized and data-driven skincare solutions as brands use AI and machine learning to create products tailored to each consumer’s unique skin profile.

Luyors is already exploring these possibilities, with plans to expand its product line to include AI-powered skincare devices that analyze the skin in real time and adjust treatments accordingly. “We’re just scratching the surface of what’s possible,” the brand’s spokesperson hints. “The future of skincare is no longer about simply looking younger; it’s about understanding our skin on a deeper level and giving it exactly what it needs.”

As consumers become increasingly tech-savvy and demand more from their beauty products, companies like Luyors are poised to lead the charge. Luyors redefines what it means to age gracefully by staying ahead of trends.