Business
Growth Through Opportunity: How George Hamboussi Jr. Thrived in New York Real-Estate Law

George Hamboussi Jr. never thought he would get into real-estate law. Coming from a family in the real estate business, the young lawyer decided that when he graduated from the University of Buffalo, he would set his sights on corporate law instead. This is what he landed his first job in, and that was the plan for his first year out of school.
However, being the helpful son that he was, he began assisting his father whenever his real estate business required a lawyer. He came to his father’s aid enough that people began asking him if he was in real estate himself. He always said no, but it just kind of snowballed from there. Soon, Hamboussi Jr. quit his job to start his own law firm, and this is where he truly began embracing the world of real estate law.
George Hamboussi Jr. knows how hard it is to make it in New York City. As a small business owner and a representative of landlords through hard times like COVID-19, he knows well that failure is more than possible in the big city. Thankfully for Hamboussi Jr., he entered New York at the perfect time.
It was around fifteen years ago that Brooklyn’s Chinatown boomed, and around fifteen years ago that Hamboussi Jr. opened his first office. The young lawyer decided to lean into this happenstance, at a time when Chinese Americans and other Asian Americans were purchasing and renting around this neighborhood. He introduced himself to the community, presented himself and his business. He was featured on SinoVision, a Chinese-language television network based in Manhattan, and promoted on loop. It was around this time that he also began representing a builder of condominium units in the area, which helped put him on the map even further as a real estate lawyer.
This all put Hamboussi Jr. in a fantastic position during one of the worst economic crises in American history. While the recession of the aughts was hitting New York City and the country as a whole incredibly hard, Hamboussi Jr. was opening a second office in Manhattan, larger space in the heart of the city’s business district.
His firm’s expansion only increased. A third office came on the suggestion of some real estate brokers, who came to them with a proposition: if Hamboussi Jr. and his team could represent them regarding purchasers who spoke Spanish or Asian languages, the office would be provided in their package. Since Hamboussi Jr. surrounded himself with employees who speak Mandarin, Cantonese, or Fujianese, and since he himself speaks fluent Spanish, this was a deal that was possible for his firm to uphold. Suddenly, Hamboussi Jr. gained yet another location, and he found himself going from office to office each day, serving more and more clients as the years progressed.
“Even without thinking about growing,” Hamboussi Jr. explained with a laugh,” it just happened through opportunity.” His law offices became so bustling with clients and employees alike, that he began working from home each Thursday as a way to escape from the bustle of everything.
Hamboussi Jr.’s story represents well the key to growth: putting oneself out there, and letting the contacts you develop to guide your business to success. Business owners must advertise themselves in the best way possible, and integrate themselves into the communities they serve. Hamboussi Jr. got where he is because he was fantastic at positioning his services. It only took a small amount of force, but that single push helped start a snowball effect, where word-of-mouth and results-driven business helped propel him to lengths he never thought possible.
To contact George Hamboussi Jr., email [email protected] or call his office at (718) 439-4512.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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