World

Hits Blunt’s Memes Becomes Central Sounding Board For Cannabis Industry

Published

5 years ago

March 19, 2020

Not only is it difficult to advertise in the highly regulated cannabis industry, for the same reason it is hard for cannabis companies to get a successful read on the type of product to market approaches that are embraced by consumers.

Stepping in to fulfill this void and provide brands a reliable sounding board where they can read the temperature of consumers towards their products are popular social media meme pages, the most salient example of which is industry leader Hits Blunt on Instagram.

Hits Blunts provides daily entertainment for its 3.2 million followers, which it has engaged and retained — quite remarkably — even whilst keeping a private profile.

HitsBlunt curates a positive, all-inclusive environment which acts as a digital sanctuary and social connector for the cannabis community.

According to CEO Len Giancola, “The level of success of any venture lies directly in proportion to the width and engagement it’s able to attract and convert to lifelong customers.”

As a result of both its insulated and devoted community, Hits Blunt has become synonymous with the online destination for legalized marijuana culture and serves as a ripe marketplace for Cannabis brands seeking to engage consumers without overt advertising.

World

Creating Better Hiring Practices: How KENTECH Can Improve New Employees

Published

4 days ago

September 15, 2024

Rosario Farell

Although some may think background checks are only necessary for high-security jobs like government positions or teaching roles, most employers could benefit from the additional insights that a background check provides. In addition to providing information about an applicant’s criminal history, employers can use background checks to understand their abbreviated credit history or confirm information like employment, educational, and licensure history.

Why background checks are important

Unfortunately, while one would like always to assume the best, the truth is that not everyone is telling the truth. A study by SHRM found that 31% of people admitted to lying on resumes, while 56% admitted to “stretching the truth.”

This statistic makes it abundantly clear that business leaders must not feel comfortable simply trusting prospective employees’ applications at face value. It’s better to be safe than sorry, so a background check is used to confirm important information about an applicant and help make a better, more informed hiring decision.

At KENTECH, a leading background check technology provider, the team likes to say that they help their clients hire “not just the best person, but the right person.” After all, the cost of hiring and onboarding a new employee is extensive. Indeed reports that these costs can range from $4,000 to $20,000 per new employee.

If a hiring decision is made, only for that person to not perform well in the role and have to be let go shortly after, that’s a lot of money wasted. It’s better to make sure that you are making the right decision from the beginning.

KENTECH’s revolutionary background check technology

Some of KENTECH’s cutting-edge background check technology solutions include:

● Employment Verification Program (EVP): KENTECH’s Employment Verification Program is a web-based service designed to help streamline the background check process for employers. It gives employers one location through which they can manage the entire process from start to finish. Users can order background checks and verifications and easily manage documents — all from a single, convenient dashboard.

● Report Investigative Scoring Count (RISC): KENTECH’s RISC system helps organizations quickly interpret screening results at a glance. An organization can set up the criteria that matter most to them for screenings, and each background check will be labeled with a color code corresponding to the criteria set by the business. This provides employers with a visual cue for what applications may require closer scrutiny and helps identify which candidates may be most qualified.

● Rapid Application Center (RAC): KENTECH’s Rapid Application Center technology allows applicants to input their information and order background checks themselves. This saves hiring teams time with minimal burden to the applicant. An applicant signs onto a custom-built website and enters their information so administrative staff don’t have to. Administrators then receive email notifications when a candidate posts their information and when results are returned, allowing them to sign on at their convenience to view them.

● Unified Bulk Screening (UBS): For businesses that screen a high volume of candidates, KENTECH also offers a solution called Unified Bulk Screening (UBS). Once business leaders sign into their EVP account and import a list of candidates and their required information, they can see up-to-the-minute results in their portal or opt to receive a consolidated report that displays all results at once.

However, although the primary audience of these developments is the business and its leaders, there are also some significant benefits to the candidate experience. If a background check feels obstructive and frustrating to an applicant, they may form a negative first impression of the business or even give up. The KENTECH team designed their technology to be easy to use, often able to be integrated into the application and HR management system to make the process as seamless and intuitive as possible.

Although background checks might seem like an extreme step for the average employer, with the help of technology like that offered by KENTECH, it doesn’t have to be. KENTECH’s advanced background check technology helps streamline the process, allowing employers to get better insight into their prospective employees without significantly burdening themselves or their applicants. With this, background checks can become a standard, beneficial step in virtually every job application.