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How Franky Diamond is Redefining Men’s Fashion with Innovative Jewelry

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Fashion and jewelry, as a concept, are often related to women. On the other hand, men’s fashion is comparatively lack-luster in terms of creativity, variety, or personalization. In terms of options, men have a lot less to choose from. Celebrity jeweler Franky Diamond is using his creativity and ingenuity to break the stereotype and breathe life into men’s fashion with stunning jewelry for men.

From hip-hop artists to sportsmen, Franky’s masterpieces are donned by the rich and influential. His Insta-feed boasts of his work admired by the likes of Ryuk Chain, Dalton Pompey, and rappers Pressa Armani and BurnaBandz amongst many others.

Franky Diamond (whose given name is Ali Lalani) makes standout pieces that exude personality and presence. He creates watches, rings, pendants, and bracelets studded in diamonds and made of 10K/14K/18K gold. His specialty is pendants and rings, which feature both classic styles like the cross and eclectic ones like the Snapchat ghost, Egyptian pharaohs, and name pendants like “CASH MONEY.”

These styles are aimed at millennials, which Franky views as his target audience. The celebrity jeweler connects with this demographic on Instagram, where he posts his creations regularly. His pinned Highlights stories include videos of his jewelry pieces, showing how they sparkle in the light at all angles and just how many diamonds adorn these masterpieces. Franky’s work is premium, including jewelry and accessories priced up to $24,000. If that’s a little out of your price range, he also makes high fashion pieces that are more affordable and still include diamonds in the range of $700-$900. The quality is pristine, and any piece would be a style statement for eternity.

Franky is a partner at White Carat Co., and he learned about jewelry from his grandfather and father. Their family legacy in the business lasts over 50 years, and he is honored to carry the torch.

On many of his Instagram posts, Franky uses the hashtag #FRANKYDONTPLAY. This is a reflection of his life and his work. He takes his jewelry making seriously, and it shows in the amazing pieces he frequently shares with his massive Instagram fan following.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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