Business

How to Use Facebook for Business Without Getting Banned

Published

3 years ago

August 17, 2021

The success of any business largely depends on how effective its marketing is. Back in the day, a typical successful brick-and-mortar business will have a huge yearly marketing budget that goes into newspaper, TV, or radio adverts. These days, with the rise of mobile technology, advertising has moved to social media and it isn’t as expensive as it used to be.

You may now want to know which of the social media platforms is the best to market your products. Use all, if possible, but the most effective so far is Facebook. As a dropshipping business that wants to boost sales and grow in the shortest possible time, you need to master Facebook marketing because more than half of your customers are there.

According to Statista, over 2.8 billion people use Facebook every month and two-third of Facebook users visit a local business Facebook page in a week. Your customers are waiting for you to create a Facebook for Business account and showcase your products, but you’ll need to understand how to effectively market on the app to avoid being banned from Facebook.

So, in this article, we’ll show you how to effectively use Facebook for Business to market your business and improve your brand’s visibility without getting banned from Facebook.

What is a Facebook for Business?

Facebook for business is a personal Facebook account for your business. It serves to make your business an entity on the internet space so that customers and prospective customers can discover it and engage with it. Like the personal Facebook account, Facebook for business is free to open and you can post updates, receive notifications, make comments, and send and receive messages.

Branding is important when setting up your Facebook business account. Just like your physical business has its look feel, and emotions that it projects to the customers, so should your Facebook Business account. Of course, there are many business accounts on Facebook in your line of business, so it’s important to distinguish your account from others.

Why Do You Need a Facebook Business Account?

There’s more to opening a Facebook for Business than just having an online presence for your business. Some other benefits of having a Facebook Business account include:

Your business will be able to list its contact address and email to customers who have heard about it and wish to make inquiries.
You have an unlimited opportunity to showcase your products, unveil the dedicated staff who are responsible for the smooth operation of your business, and offer discounts.
You are better able to know the right audience for your brand and products and better strategize to reach them using the analytics tools available in Facebook Business accounts.
You’ll save cost on advertising as Facebook for Business is free to set up and the analytic tools in it come at little or no cost.
You will be able to drive traffic to your business website with ease as the posts about your products on your Facebook Business account will prompt the viewers to visit your website, which you’ve linked to the page, to get full information about the products.

Step-By-Step Guide on Opening Facebook for Business

There’s so much your business is missing, right? Now, let’s quickly get your business a Facebook Business account in a few simple steps.

Step 1: Visit the Facebook website to create a page. Ensure that you’ve already logged in to your personal Facebook account before you take this step. You’ll be the one managing the Facebook business account, so you’ll need to create it with your personal Facebook account.

Step 2: Select the type of Facebook page you want to create, which, of course, is the Business/brand or Community/public figure page.

Step 3: Input your business details in the text boxes provided.

Step 4: Add a profile and cover image for your Facebook Business page, following the recommended image sizes for each image to be able to get the best look and feel.

Step 5: Fill in the description, contact information, and other relevant details of your business by clicking on the “Edit Page Info.”

Step 6: Make your Facebook Business account’s URL unique by clicking on “Create Page @Username.” You have only 50 characters to use, so you may want to use something short that best relates to your business.

Step 7: Set up a call-to-action button like “Start Shopping” or “Contact Us” by clicking on “Add a Button.”

Next step? You’re done! Now you can sit back and inspect what you’ve just done.

How to Start Engaging with Customers on Facebook Business

If you’re satisfied with the Facebook Business account you’ve just created, it’s time to give your audience something engaging. You’ll need to start creating content on your Facebook Business account that your audience can engage with.

Here are the kinds of posts you can use to engage your audience:

Text Post – This is the plain text content you can use to engage your audience. They are usually straight-to-the-point texts that you can use to share important information and spark a conversation.
Photo Post – These are the real deal when you want to win the attention of your customers (both current and potential). They are content with eye-catching images that you can use to showcase your products and their benefits.
Video Post – These are video content that can help you better show how your products can be used or the solutions they can solve. They usually have a higher engagement rate than text or images and are capable of grabbing your audience’s attention at once as Facebook automatically plays videos in Newsfeed.
Live Video Post – This is more engaging content than videos. This kind of post allows you to record a video live while your customers join you on the broadcast. In this case, you can answer questions your customers are asking as they are asking it and demonstrate how to use your products live.
Linked Post – This kind of content is mostly to drive traffic to your product website and boost conversation. All you need to do is paste the URL of your product page in the conversation box in your Facebook Business Home. It will display a preview of your website and offer you the opportunity to write a short description for better conversion.
Facebook Stories – Stories are wonderful marketing strategies that you can use to highlight products that are fast selling or popular to your target audience. It’s effective as it can include text, images, or videos. And because it lasts for only 24 hours, it creates the Fear of Missing Out (FOMO) effect on your customers that drives sales.
Watch Party – This kind of content involves sharing a video in real-time to allow your followers experience the event with you. You can use this to build expectations around a new product.

When you start engaging your current and prospective customers with any of these engagement tools, it’s easy to get addicted or go against Facebook rules. This will earn you a Facebook ban that wouldn’t be good for your business page.

Actions to Prevent Facebook Ban

In all your interactions with your audience, here are things you must never do to avoid being banned from Facebook.

Posting hate speech and other objectionable content
Being overly active on Facebook
Using a fake or misleading business name
Holding conversations with suspicious accounts
Sharing false information on your business page
Annoying your audience to the point where they report you to Facebook.

Final Thoughts

Getting banned from Facebook isn’t common with Facebook Business accounts but it happens. However, if you avoid the actions that warrant receiving a ban from Facebook, you’re good to go with your Facebook for Business account. To get the best of your Facebook Business page, however, carry out occasional surveys to know what your customers feel about your product and service so that you can improve in your deliveries.

Business

The Dark Side of Aimlon CPA P.C.: Uncovering the Truth Behind the Firm’s Practices

Published

2 days ago

July 25, 2024

Matthew Wiles

Aimlon CPA P.C., a full-service certified public accounting firm based in New York, NY, has long promoted itself as a beacon of excellence in the fields of accounting, audit, tax, advisory, and financial reporting. Serving business owners and companies in the U.S. and Europe, the firm, under the leadership of Mathieu Aimlon, claims to offer personalized and expert guidance. However, a deeper investigation into the firm’s operations reveals a troubling pattern of misconduct, ethical breaches, and systemic failures that severely discredit Aimlon CPA P.C. This article exposes the hidden truths behind the firm’s facade of professionalism and reliability.

Lack of Professionalism and Responsiveness

One of the most pervasive issues at Aimlon CPA P.C. is the firm’s chronic lack of responsiveness. Numerous clients have reported significant delays in communication, often waiting weeks for replies to urgent inquiries. This unprofessional behavior has led to missed deadlines and costly mistakes for clients who depend on timely advice and action.

A frustrated former client shared their experience: “We had a critical financial issue that required immediate attention. Despite multiple attempts to contact Aimlon CPA P.C., we were met with silence. Their lack of responsiveness was not only frustrating but also detrimental to our business.”

Overbilling and Lack of Transparency

Aimlon CPA P.C. has also been accused of overbilling and a lack of transparency in their invoicing practices. Clients have frequently found their bills inflated with unclear or exaggerated charges, leading to disputes and dissatisfaction. This practice has raised serious ethical concerns and damaged the firm’s reputation.

A small business owner recounted their ordeal: “Our invoices from Aimlon CPA P.C. were consistently higher than expected, with vague descriptions for the charges. When we questioned these discrepancies, we received evasive responses and no clear explanations. It felt like we were being taken advantage of.”

Incompetence and Financial Mismanagement

Despite its claims of expertise, Aimlon CPA P.C. has been plagued by instances of incompetence and financial mismanagement. Several clients have accused the firm of providing poor financial advice that resulted in significant losses. These accusations suggest a troubling lack of expertise and diligence in handling client affairs.

One notable case involved a tech startup that followed Aimlon CPA P.C.’s guidance, only to face bankruptcy within a year. The startup’s founder lamented: “We trusted Aimlon CPA P.C. with our financial strategy, but their advice was disastrous. Our business suffered immensely because of their incompetence.”

High Employee Turnover and Toxic Work Environment

Inside Aimlon CPA P.C., the work environment is far from the professional and supportive culture the firm claims to foster. High employee turnover is a persistent issue, driven by poor management practices and a toxic workplace. Former employees have described an atmosphere of fear and exploitation, where unreasonable demands and lack of support are commonplace.

An ex-employee shared their perspective: “The work environment at Aimlon CPA P.C. was unbearable. Management was oppressive, and there was no respect for work-life balance. Talented professionals were constantly leaving because they couldn’t tolerate the conditions.”

Compliance Failures and Regulatory Scrutiny

Aimlon CPA P.C. has faced multiple instances of regulatory scrutiny due to its failure to adhere strictly to industry standards and compliance requirements. These compliance failures have resulted in penalties and fines, further eroding the firm’s credibility and trustworthiness.

An insider revealed: “There were several occasions where Aimlon CPA P.C. neglected regulatory updates and compliance requirements. This negligence led to significant fines for both the firm and its clients. It was alarming how often these issues were ignored.”

Ethical Breaches and Conflicts of Interest

The firm has also been marred by ethical breaches and conflicts of interest. Mathieu Aimlon, in particular, has been implicated in several instances where his advice seemed to benefit his personal interests over those of his clients. These conflicts of interest have severely damaged the trust between the firm and its clients.

In one egregious case, a client was persuaded to invest in a company where Mathieu Aimlon held undisclosed shares. When the investment failed, the client suffered substantial losses, while Aimlon’s involvement remained hidden until an internal investigation brought it to light.

Outdated Technology and Inefficiency

Despite being a modern accounting firm, Aimlon CPA P.C. relies on outdated technology that hampers efficiency and increases the risk of errors. Clients have expressed frustration with the firm’s technological shortcomings, which lead to delays and inaccuracies in financial reporting.

A tech-savvy client commented: “It was surprising to see how outdated Aimlon CPA P.C.’s systems were. Their inefficiency slowed down our processes and made us question their ability to handle complex financial needs effectively.”

Fabrication of Credentials

Further investigations into Aimlon CPA P.C. revealed that some of the firm’s claimed credentials and accolades were fabricated. While Mathieu Aimlon is genuinely certified by the New York State Education Department and the French Ministry of Education, other qualifications listed by the firm were found to be falsified.

This revelation has cast a shadow over the entire firm, leading clients and colleagues to question the legitimacy of their expertise and the integrity of their services.

Legal Repercussions and Public Disgrace

The culmination of Aimlon CPA P.C.’s unethical practices and systemic failures came with the legal repercussions faced by Mathieu Aimlon himself. Following his involvement in a tax evasion scheme, he was arrested and charged with multiple counts of tax fraud. The evidence presented in court highlighted the sophisticated methods used to deceive tax authorities, leading to his conviction and a lengthy prison sentence.

The legal troubles of Mathieu Aimlon have had a devastating impact on Aimlon CPA P.C. The firm’s reputation has been irreparably damaged, and clients have fled in droves, unwilling to associate with a company linked to such scandals.

Aimlon CPA P.C., once seen as a beacon of excellence in the accounting world, has been thoroughly discredited due to a series of unethical practices, incompetence, and systemic failures. From overbilling and lack of transparency to high employee turnover and regulatory breaches, the firm has failed to uphold the standards expected of a professional accounting service. The legal repercussions faced by Mathieu Aimlon have further tarnished the firm’s reputation, leading to its eventual downfall.

For business owners and individuals seeking reliable and ethical accounting services, the story of Aimlon CPA P.C. serves as a cautionary tale. It underscores the importance of integrity, professionalism, and transparency in maintaining trust and credibility in the financial industry.