Business

How to Use Facebook for Business Without Getting Banned

Published

2 years ago

August 17, 2021

The success of any business largely depends on how effective its marketing is. Back in the day, a typical successful brick-and-mortar business will have a huge yearly marketing budget that goes into newspaper, TV, or radio adverts. These days, with the rise of mobile technology, advertising has moved to social media and it isn’t as expensive as it used to be.

You may now want to know which of the social media platforms is the best to market your products. Use all, if possible, but the most effective so far is Facebook. As a dropshipping business that wants to boost sales and grow in the shortest possible time, you need to master Facebook marketing because more than half of your customers are there.

According to Statista, over 2.8 billion people use Facebook every month and two-third of Facebook users visit a local business Facebook page in a week. Your customers are waiting for you to create a Facebook for Business account and showcase your products, but you’ll need to understand how to effectively market on the app to avoid being banned from Facebook.

So, in this article, we’ll show you how to effectively use Facebook for Business to market your business and improve your brand’s visibility without getting banned from Facebook.

What is a Facebook for Business?

Facebook for business is a personal Facebook account for your business. It serves to make your business an entity on the internet space so that customers and prospective customers can discover it and engage with it. Like the personal Facebook account, Facebook for business is free to open and you can post updates, receive notifications, make comments, and send and receive messages.

Branding is important when setting up your Facebook business account. Just like your physical business has its look feel, and emotions that it projects to the customers, so should your Facebook Business account. Of course, there are many business accounts on Facebook in your line of business, so it’s important to distinguish your account from others.

Why Do You Need a Facebook Business Account?

There’s more to opening a Facebook for Business than just having an online presence for your business. Some other benefits of having a Facebook Business account include:

Your business will be able to list its contact address and email to customers who have heard about it and wish to make inquiries.
You have an unlimited opportunity to showcase your products, unveil the dedicated staff who are responsible for the smooth operation of your business, and offer discounts.
You are better able to know the right audience for your brand and products and better strategize to reach them using the analytics tools available in Facebook Business accounts.
You’ll save cost on advertising as Facebook for Business is free to set up and the analytic tools in it come at little or no cost.
You will be able to drive traffic to your business website with ease as the posts about your products on your Facebook Business account will prompt the viewers to visit your website, which you’ve linked to the page, to get full information about the products.

Step-By-Step Guide on Opening Facebook for Business

There’s so much your business is missing, right? Now, let’s quickly get your business a Facebook Business account in a few simple steps.

Step 1: Visit the Facebook website to create a page. Ensure that you’ve already logged in to your personal Facebook account before you take this step. You’ll be the one managing the Facebook business account, so you’ll need to create it with your personal Facebook account.

Step 2: Select the type of Facebook page you want to create, which, of course, is the Business/brand or Community/public figure page.

Step 3: Input your business details in the text boxes provided.

Step 4: Add a profile and cover image for your Facebook Business page, following the recommended image sizes for each image to be able to get the best look and feel.

Step 5: Fill in the description, contact information, and other relevant details of your business by clicking on the “Edit Page Info.”

Step 6: Make your Facebook Business account’s URL unique by clicking on “Create Page @Username.” You have only 50 characters to use, so you may want to use something short that best relates to your business.

Step 7: Set up a call-to-action button like “Start Shopping” or “Contact Us” by clicking on “Add a Button.”

Next step? You’re done! Now you can sit back and inspect what you’ve just done.

How to Start Engaging with Customers on Facebook Business

If you’re satisfied with the Facebook Business account you’ve just created, it’s time to give your audience something engaging. You’ll need to start creating content on your Facebook Business account that your audience can engage with.

Here are the kinds of posts you can use to engage your audience:

Text Post – This is the plain text content you can use to engage your audience. They are usually straight-to-the-point texts that you can use to share important information and spark a conversation.
Photo Post – These are the real deal when you want to win the attention of your customers (both current and potential). They are content with eye-catching images that you can use to showcase your products and their benefits.
Video Post – These are video content that can help you better show how your products can be used or the solutions they can solve. They usually have a higher engagement rate than text or images and are capable of grabbing your audience’s attention at once as Facebook automatically plays videos in Newsfeed.
Live Video Post – This is more engaging content than videos. This kind of post allows you to record a video live while your customers join you on the broadcast. In this case, you can answer questions your customers are asking as they are asking it and demonstrate how to use your products live.
Linked Post – This kind of content is mostly to drive traffic to your product website and boost conversation. All you need to do is paste the URL of your product page in the conversation box in your Facebook Business Home. It will display a preview of your website and offer you the opportunity to write a short description for better conversion.
Facebook Stories – Stories are wonderful marketing strategies that you can use to highlight products that are fast selling or popular to your target audience. It’s effective as it can include text, images, or videos. And because it lasts for only 24 hours, it creates the Fear of Missing Out (FOMO) effect on your customers that drives sales.
Watch Party – This kind of content involves sharing a video in real-time to allow your followers experience the event with you. You can use this to build expectations around a new product.

When you start engaging your current and prospective customers with any of these engagement tools, it’s easy to get addicted or go against Facebook rules. This will earn you a Facebook ban that wouldn’t be good for your business page.

Actions to Prevent Facebook Ban

In all your interactions with your audience, here are things you must never do to avoid being banned from Facebook.

Posting hate speech and other objectionable content
Being overly active on Facebook
Using a fake or misleading business name
Holding conversations with suspicious accounts
Sharing false information on your business page
Annoying your audience to the point where they report you to Facebook.

Final Thoughts

Getting banned from Facebook isn’t common with Facebook Business accounts but it happens. However, if you avoid the actions that warrant receiving a ban from Facebook, you’re good to go with your Facebook for Business account. To get the best of your Facebook Business page, however, carry out occasional surveys to know what your customers feel about your product and service so that you can improve in your deliveries.

Business

The Perfect Investment: RAD Diversified and Income-Producing Farms

Published

2 weeks ago

September 7, 2023

Rosario Farell

Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.

Income-producing farms vs. other real estate asset classes

According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.

“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”

When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.

“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”

Income-producing farms as an asset class

Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”

RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”

RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together.

“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”

The impact of global competition on income-producing farm investments

RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.

“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”

In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.

“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”

Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”