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Is Hiring a Digital Marketing Firm Worth the Investment?




If you’re interested in pursuing digital marketing, you might consider hiring a digital marketing firm. But you may not like the prospect of spending thousands of dollars every month for those services. It’s a big investment, and you’re not sure whether it will pay off.

Is hiring a digital marketing firm usually worth the investment? And how can you tell?

What Is a Digital Marketing Firm?

Digital marketing agencies in Long Island and cities near you are organizations that specialize in providing digital marketing services to business clients. Some agencies specialize in specific strategies or channels, like search engine optimization (SEO) or pay per click (PPC) advertising, but many attempt to offer “full services,” including coverage for almost any strategy you want.

In exchange for an agreed price (usually in the form of a monthly fee), the digital marketing firm will help you plan, organize, and eventually execute and analyze all your digital marketing campaigns. While you’ll need to be a part of the process of establishing your brand identity, your goals, and your strategic vision, hiring a digital marketing firm usually means remaining hands-off during execution.

What Are the Alternatives?

If you don’t hire a digital marketing firm, what are the alternatives?

  • No marketing. You could decide not to market your business at all. But this is usually a mistake. Marketing is the best way to raise awareness of your brand and attract more customers, and when done properly, it results in a positive return.
  • Internal marketing. You could also build an internal team of marketing experts to organize and execute your own marketing campaigns. But this is usually more expensive than hiring a digital marketing firm, as well as more time consuming.
  • Self-marketing. If you want to stay lean, you could try marketing your own business. If you have lots of experience and knowledge in marketing, this may be viable, but in most cases, a digital marketing firm can do it better.
  • Freelancers and contractors. A final option is to work with freelancers and contractors for your marketing needs. This can be both inexpensive and effective, but it takes a long time to find reliable freelancers that you can consistently trust.

The Costs of Hiring a Digital Marketing Firm

Digital marketing services through a firm can range from $300 to $12,000 a month. That’s a huge range because the types of services you can get are so variable. Accordingly, it’s hard to ballpark exactly what a digital marketing firm is going to cost you. Just keep in mind that spending more money usually means getting more value.

The Benefits of Hiring a Digital Marketing Firm

These are the benefits of hiring a digital marketing firm for your organization:

  • A full team of experts (in one place). When you hire a digital marketing firm, you’ll instantly gain access to a full team of experts, usually with many different areas of specialty. You won’t have to hunt them down, like you would if you hired freelancers, and you won’t be stuck with a specialist that can only do one thing.
  • Expertise and guidance. People hire digital marketing firms to get expertise and guidance. These are seasoned veterans who understand the mechanics of effective marketing strategies, and they can make recommendations for how to maximize the value of your tactics.
  • Robust resources and tools. Most digital marketing firms have access to a robust pool of resources and tools that can make your marketing more effective, including automation software, dashboards, and connections to other firms and individuals.
  • Ongoing communication and education. Working with a digital marketing firm also grants you access to ongoing communication and education. Your representatives will help you stay updated on what’s going on with your campaigns, and they can teach you how to make your strategies more effective.
  • Accountability and trust. A good digital marketing firm is going to prioritize your return on investment (ROI). This is arguably the most important marketing metric to analyze since it directly indicates how much value you’re getting compared to what you’re spending. If your ROI is too low, the marketing firm can acknowledge and address this, making tweaks to push your effectiveness higher.

The Importance of Hiring the Right Firm

In general, yes, it’s definitely “worth it” to hire a digital marketing firm. A competent marketing firm will be able to help you see results that far exceed whatever you spent on them in the first place. The only real caveat is that you have to find the right firm for your business. Choose a firm that has expertise in your industry and your favorite strategies, and do your due diligence to ensure the firm has a long track record of success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Robert DeFalco Realty Leads the Way with Strategic Expansion and Philanthropy




Robert DeFalco, the visionary founder and Owner/Operator of Robert DeFalco Realty, cemented his reputation as a huge force in the real estate industry. His firm, recognized as the #1 real estate company in Staten Island, embarked on a significant expansion this year, solidifying its status as a comprehensive hub for real estate services in New York and New Jersey.

Strategic Growth and New Partnerships

This growth involves not only a physical expansion, but also a strategic partnership with Think Mortgage, a prominent mortgage firm with a strong presence in Brooklyn and Staten Island. The collaboration aligns perfectly with DeFalco’s vision of providing seamless and integrated real estate transactions.

“We are creating a holistic experience,” stated DeFalco.

By partnering with Think Mortgage, Robert DeFalco Realty ensures clients can find their ideal home and secure the best possible mortgage rates, simplifying the process into a smooth journey from start to finish — all in one building.

Comprehensive Services Under One Roof

The firm moved to a new location in Brooklyn, occupying an entire corner block to house its operations. The expansion ensures that clients can access all necessary services under one roof, including real estate and mortgage services, in-house title services, legal expertise, and more. The move underscores DeFalco’s commitment to providing unparalleled convenience for clients.

“We are creating a synergy where all real estate needs are met promptly and professionally, right here,” added DeFalco.

A Legacy of Philanthropy

Beyond his professional achievements, DeFalco is renowned for his philanthropic efforts. He believes in the responsibility of businesses to give back to their communities. Under his leadership, Robert DeFalco Realty is a leading sponsor for the Making Strides Against Breast Cancer walk, raising substantial funds annually.

In 2019, the Emergency Children’s Help Organization honored DeFalco for his significant contributions, recognizing him with the Man of the Year Award. His dedication to philanthropy also earned him the Service and Dedication Award from the Juvenile Diabetes Research Foundation in 2022.

Community Engagement and Support

Robert DeFalco Realty’s commitment to philanthropy extends to various community events and local charities. The firm supports a wide range of organizations, including the American Cancer Society, City Harvest, Monmouth University, St. Peters High School, and many more. Their efforts make a substantial positive impact, with total donations surpassing $1,000,000.

Most recently, DeFalco attended and sponsored the ECHO Foundation, GRACE Foundation, and Tunnel to Towers events in various capacities.

Looking Forward

With its recent expansion and continued commitment to comprehensive real estate services, Robert DeFalco Realty reaffirms its position as the premier one-stop real estate shop in the northeastern region. The firm continues to uphold its foundational philosophy of treating people well, a mantra that has guided its operations since its inception in 1987 and continues to inspire its growth and innovation today.

About Robert DeFalco

Robert DeFalco Realty was founded in 1987 by Robert DeFalco, a real estate Broker/Owner who wanted to help families achieve their dream of homeownership. Through the philosophy ‘Treat People Well,’ Robert DeFalco has grown into a successful real estate agency led by a professional team of highly motivated real estate associates with experience in residential, commercial, and new real estate development. For more information, please visit 

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