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John Jay, the Hype Stirrer in the R&B and Pop Music Sphere Making his Childhood Dream Come to Life




Every person is born with some sort of dream to make a difference in the world using their skills or interests. For some people, the dream is to teach, some people dream of becoming a top-class sports player. Some people dream of becoming a doctor, while for some people the dream is to become musicians or singers.

Dreaming is one thing, but having the courage and motivation to take that dream to greater extents is another, and not everyone is brave enough to do so. Outshining everyone else, John Jay was a dreamer who worked hard and paved his way to the top. This rising Pop and R&B sensation is stirring hype in the musical sphere.


John Jay was born in New York on 24th February 1987, but shortly after opening eyes in the world, his family moved to Miami, where he grew up. Living in a state that is known for its talented music artists, and growing up in a family where every person was interested in making new sounds and music that caught everyone’s attention no matter the age difference, John found himself very interested in music. When he turned nine years old, he began producing and playing classical music. He also learned how to play the piano!

With his interest in music in full bloom, his dream to become a musical artist also started to ignite. Being influenced by his friends and family, John was sure that this was what he wanted to do for the rest of his life. John had had heavy influences in the electronic and dance music genre along with Hip-Hop and R&B scene, which is a huge part of Miami. Listening to two opposite genres, John decided to merge the two and create unique music that ould attract a large crowd of audience. His aim was to make music that people would be able to relate to.


After struggling and working hard to collect sources and skills to make a mark in the music industry, John founded a record label, Independent Hits. Since the record was new to the industry, nobody wanted to work under it, so John built his own platform and let all of the artists who were in need of help come to him.

For quite a long while, there were no submissions, and the years were slow and tough. Eventually, submissions started coming in, and John realized that there were so many underrated and talented artists. They had no help in promotions or gaining visibility. That is when John decided he wanted to help the underrated artists, and his label came to life. He decided to help promote music that was new and undiscovered to audiences, that those artists would have never seen or be able to get in front of.  From then on, the label became one of the largest playlist networks, and he started working and getting request for more established and bigger artists.

As of today, Independent Hits is one of the largest playlist networks and labels with a growing music catalogue and has over 200+ playlists, 10+ million Spotify followers, and 6 million monthly listeners. The genres include POP, R&B, Hip hop, Electronic, Lofi and Chill. 

At the same time, John also began recording songs. On October 3rd 2019, John Jay released his first single, Best Life. The same year, he released four other singles, Lowkey, Bring That Close, Run, and So Numb. John’s songs are Sounds are recognized and influenced by The Weeknd, Benny Blanco, Hasley, H.E.R., SG Lewis, Post Malone, Drake, Zayn, Bazzi, and Khalid.

On 24th January of the current year, John’s first album, Jaded, was released, with a total of 9 Songs. His songs reached over 10 Million streams on Spotify. The album was followed by a beautiful single, Don’t Fade Away, released on 31st January 2020. John also released two other songs, which are a collaboration with Courtney Bennett, Lifetime, released on 24th April 2020, and Back To You, released on 8th May 2020.

As of today, the artist has recently worked and released music with Jean Deaux, Jahkoy, and NEVRMIND. His track, Eastside (feat. Kyan Palmer), is scheduled for release on 19th June 2020!

John Jay’s story is a motivational narration for anyone who requires self-confidence and belief that with a little patience and a whole lot of passion, anything is possible!

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The fundamental features of community festivals’ social implications




Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community. 

In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene. 

Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses. 

The upcoming festival to send shockwaves

The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.

Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.

Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.

Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami. 

Introducing new artists to the audience

Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.

 About Alexis Lopez

 After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.

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