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Kroger Launched Annual Peanut Butter Collection in America to Serve Hungry People

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Kroger and Q99 radio have come together to team up with the food bank to feed the people who are facing hunger in Southwest Virginia. Both will serve the people with America Southwest Virginia’s annual peanut butter collection. All the Kroger’s stores throughout the region will offer specially marked carts where customers can donate plastic jars of peanut butter.

CEO of Feeding America Southwest Virginia, Pamela Irvina, said that they are very happy with Kroger and Q99 for supporting them to collect this nutritious, high protein and back to school staple diet to help hungry families. Peanut butter is the most important and requested item that they get donated the least. Donation for feeding hungry people can also be made through Feeding America Southwest Virginia, 1025 Electric Road, Salem.

Earlier, Kroger had made a commitment, Zero Hunger Zero Waste, to end hunger in the communities by 2025. This commitment of the company got a lot of praise from people through various Kroger Survey forms. Peanut butter collection is the perfect opportunity for people who are passionate about feeding people with the help of Kroger’s commitment.

Allison McGee, corporate affairs manager for the Mid-Atlantic Division, said, “Kroger’s Zero Hunger Zero Waste commitment is to end hunger in the communities we serve by 2025, no family in a community we serve should ever go hungry. The peanut butter drive is an opportunity for people who are passionate about feeding people to join us in our mission.”

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Creating Safe Havens: Inside Genesis USA’s Vision for Inclusive Housing

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Photo Courtesy of GenesisUSA

GenesisUSA, a nonprofit based in Arlington, Texas, works to improve the lives of disabled veterans and children who have lost their parents. Led by Charles Ford, the organization goes beyond providing financial aid. It focuses on long-term solutions, like building wheelchair-accessible homes, to support independence and dignity for those in need. With rising housing costs and growing inequality, GenesisUSA’s mission addresses a critical gap.

Ford and his team create supportive environments that help promote self-reliance in underserved communities. As a smaller, community-based organization, it addresses challenges that can be difficult for larger organizations to manage. Its work shows how local initiatives can make a noticeable difference.

A Growing Crisis: The Need for Accessible Housing

The demand for affordable and accessible housing continues to grow. A 2023 report from the National Low Income Housing Coalition estimated that more than 11 million U.S. households need homes with accessibility features. This challenge is more pronounced for disabled veterans, with nearly four million living in homes that do not meet their physical needs.

“Our veterans have sacrificed a lot for this country, but many still face housing that doesn’t suit their needs,” Ford says. “Beyond merely providing them shelter, we’re creating a space where they can live comfortably.”

GenesisUSA is responding by building homes designed for accessibility. These houses include ramps, wider doorways, and modified kitchens and bathrooms to allow veterans to live more independently. The organization also plans to create supportive environments for children who have lost their parents, many of whom also face mobility challenges.

Ford’s Community-Driven Leadership at GenesisUSA

Ford’s years of experience in construction and his dedication to charitable work have shaped his leadership at GenesisUSA. He stays closely involved, often meeting veterans and families to learn about their needs firsthand. “For me, it’s about building personal connections,” Ford says. “Large charities sometimes miss the individual stories.”

The community focus defines Ford’s leadership. Although some wonder if a smaller nonprofit can make a meaningful impact, Ford is confident. “We don’t have celebrity endorsements or huge budgets, but we have real relationships with the people we help,” he says. His dedication to grassroots efforts sets GenesisUSA apart from larger, more structured organizations.

GenesisUSA has already helped over 100 people and aims to expand its impact with affordable, accessible housing solutions. One notable feature is the inclusion of a wheelchair-accessible swimming pool, which has received positive feedback. Ford says, “We’re creating spaces where people can enjoy life fully, just like everyone else,” which reflects the organization’s mission to support independence and inclusion.

Building More Than Homes: A Reflection of Hope

Ford looks back on GenesisUSA’s progress with a clear sense of purpose. “We’re not simply building homes, we’re offering hope and building opportunities for independence,” he says. “We’re here to support veterans who face mobility challenges and children who have lost their parents, offering them a chance at a more self-reliant life.”

As the organization’s reach expands, so does its ability to impact lives across the country. Its work embodies Ford’s dedication to ensuring that no one is overlooked. Ford envisions scaling their efforts while maintaining the personalized approach that defines their model.

“We’re still in the early stages,” he notes. “As we grow, we’ll continue to prioritize individual needs. Our success hinges on the improved quality of life for each person we help.”

As the demand for accessible, supportive housing rises, organizations like GenesisUSA play an important role in filling gaps left by larger institutions and government programs. Through its focus on tailored support and community-driven solutions, GenesisUSA is building a model for how smaller nonprofits can significantly impact and address pressing social needs.

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