In this interview Matteo Pittaluga, digital marketing expert and teacher, shares his best strategies that will help your E-commerce get more customers with social media marketing

In the past four years he trained over 30.000 students and has been invited to teach for international universities and business schools such as Marconi International University of Miami and MIA Digital University of Barcelona, today Matteo Pittaluga will share his thoughts on the future of E-commerce and the best ways increase sales for your any website.

Matteo, you built many Ecom websites in the past few years in different niches such as events, fitness and education… what do you think is the most important ingredient for a website in order to generate sales?

Without any doubt it’s WEB TRAFFIC. In my opinion any E-commerce website should have a minimum of 200 unique visitors each day in order to generate sales on a daily basis so this is the first thing we need to have in mind when starting something new. The way to drive lot of traffic is very simple: invest between 20$ and 50$ a day on a super-targeted ad on social media and that should be enough to bring a lot of visitors.

So pay advertising is the key here right?

Absolutely, and targeting is the next thing. If you want to sell products on your E-commerce not only you have to focus on brining a lot of visitors but they have to be TARGETED VISITORS, meaning they have to prove some sort of interest on their social media accounts for the products or services you want to sell. The magic of pay advertising is this: you can choose to show your ads only to a specific audience and therefore maximize your budget and results.

This was very clear, and then what happens as soon as a visitor hits your website?

In 90% of the cases a visitor will leave in about 5-10 seconds for many reasons: they don’t like the first content they see, the website doesn’t look professional or trustworthy or in other cases they simply get lost and can’t find what they are looking for. They key strategy here is to keep in mind visitors  do not know anything about our brand so they need to be guided in every single step.

A  good Ecom website should have a top banner with the best-selling offer or the hottest product displayed and right after that a selection of all the different categories so the user can immediately find what they are looking for.

It looks like clarity is essential at this point…

Clarity is everything because a confused mind will never make a buying decision, we paid a lot of money to drive visitors to our website and now our goal is to convert those visitors into sales! Another very important element in my opinion is the correct use of both text and images in a 50% – 50% ratio.

Very often I see websites with amazing content but they lack of images and vides, or sometimes I see the opposite with websites that have great design but no information at all. Keep in mind the 50/50 rule and your website will be good, also don’t forget the quality of images and videos is essential to create trust and show professionalism.

Give use one last tip or strategy Matteo… What else do we need to improve the sales for an E-commerce?

You need to use RETARGETING… a lot of retargeting ads! For those who are not familiar with retargeting it basically means to show ads all over the internet to people who already visited your website but didn’t make a buying decision.

Retargeting both on Facebook and Google’s networks so far has proven to be the best online strategy to bring sales up by 50% or more.

So yes, the ultimate system to increase sales for your E-commerce is the use of pay ads, a high-converting home page and retargeting all over the internet. I also recommend to have a sales team always ready to reply to potential customers in real time with a live chat or WhatsApp/phone number on the website as the presence of live support can make the difference between making or losing a sale.

Thank you Matteo, you have been extremely clear with your answers and you’ve been sharing a lot of practical tips and experience in this interview, we really appreciate your work and wish you all the best for your career and future projects.