Much of everything we buy, sell, attend, or interact with has gone digital, and music is no exception. As social media explodes and facilitates word-of-mouth for popular music events, young people are embracing this trend following the digital media promotion of their favorite artists. With a keen eye for content and a deep understanding of digital marketing, Chris Yangello has made a name for himself as one of the top digital marketing promoters in the business at just 17-years-old.
Born in King of Prussia, PA, Chris Yangello runs his promotion company alongside his responsibilities as a student at Devon Preparatory School. His company, called Forever*, is a live-event production and digital music marketing company and is based out of Philadelphia, PA. Previously, signed to Sony Music Entertainment’s REDMusic Label, Chris has been working in music media promotions since 2018 and now actively creates and produces concerts and content for large-scale music festivals under his own company. “From the first time I picked up a camera and started to create, I knew that this was something that I wanted to devote my life too,” says Chris.
Chris has worked with some of the most famous names in music, including Nicki Minaj, Travis Scott, Zedd, Jake Miller, Kendrick Lamar, and countless others. “My love for the hip-hop and music scene as a whole has fueled my passion for my career and everything I do,” states Chris. “Working with and meeting new artists, content creators, and event production teams are an absolute blessing.” Chris’s passion is creating, and his company focuses on digital marketing, live-event production, and social media influence.
His career is off to a great start much earlier than most people’s. At just 17-years-old, he’s accomplished so much in the music industry. He has had the privilege of working with major festivals such as Rolling Loud Miami, Firefly Music Festival, and Coachella. While most teenagers find themselves relaxing or hanging out with friends in their downtime, Chris is burning the midnight oil and building the career of his dreams.
“There’s no career as versatile, competitive, and enjoyable as being involved in the music industry,” explains Chris. “Versatility and competition are what fueled me to get Forever* off the ground.” Leaving no opportunity on the table, not only will Chris be running his company after high school, but he will also be attending Seton Hall University in the fall. Chris Yangello is more than motivated to continue to take on the music scene. Through his hard work and dedication, he is living it every day.
How independent rapper X Li is building bridges between various cultures through his music; read more!
Music is a universal language. Every culture enjoys music and songs, and those songs serve many different purposes. The music and the art continue to embrace, even celebrate, its transnational dimensions while staying true to the local cultures to which it is rooted. Hip-hop’s impact differs depending on each culture.
Prolific Asian Rap artist X Li brings his own unique print by integrating Asian culture into the mix. The rapper is the only independent Hip-Hop artist in North America who was born in mainland China and successfully entered the mainstream hip-hop industry.
Currently based in Toronto, X Li has successfully brought in the rich cultural flavours from China and has implemented them along with the adopted Toronto’s local hip-hop style further creating a great fusion that he has been using to treat all his fans.
Talking about music and culture, X Li says, “I think music in itself is healing. It is like therapy for me. An explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music. My journey as a hip-hop artist has been extremely overwhelming and through my music, I want to tell people how I feel, and hopefully, motivate them too.”
With the start of the year 2020, X Li treated the fans with Luxury Pain followed by Wangleta’, a track which attracted over 100,000 hits in just the first week of its release. After the success of the last two tracks, X Li is all set to release his next titled Tiger later this year. Over the years, X Li has fought all the odds, be it the language barrier, family support, the adaptation of different cultures, and whatnot. But all of these issues have only made X Li bigger, better and stronger with each passing day.
X Li is presently enjoying a humongous fan base across quarters so much that his fans have started citing him as the next big Asian superstar in the music industry.
- How independent rapper X Li is building bridges between various cultures through his music; read more! July 14, 2020
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