Entertainment

Meet Chris Yangello, the teenager behind media promotions of Nicki Minaj & Travis Scott

Published

3 years ago

March 12, 2020

Much of everything we buy, sell, attend, or interact with has gone digital, and music is no exception. As social media explodes and facilitates word-of-mouth for popular music events, young people are embracing this trend following the digital media promotion of their favorite artists. With a keen eye for content and a deep understanding of digital marketing, Chris Yangello has made a name for himself as one of the top digital marketing promoters in the business at just 17-years-old.

Born in King of Prussia, PA, Chris Yangello runs his promotion company alongside his responsibilities as a student at Devon Preparatory School. His company, called Forever*, is a live-event production and digital music marketing company and is based out of Philadelphia, PA. Previously, signed to Sony Music Entertainment’s REDMusic Label, Chris has been working in music media promotions since 2018 and now actively creates and produces concerts and content for large-scale music festivals under his own company. “From the first time I picked up a camera and started to create, I knew that this was something that I wanted to devote my life too,” says Chris.

Chris has worked with some of the most famous names in music, including Nicki Minaj, Travis Scott, Zedd, Jake Miller, Kendrick Lamar, and countless others. “My love for the hip-hop and music scene as a whole has fueled my passion for my career and everything I do,” states Chris. “Working with and meeting new artists, content creators, and event production teams are an absolute blessing.” Chris’s passion is creating, and his company focuses on digital marketing, live-event production, and social media influence.

His career is off to a great start much earlier than most people’s. At just 17-years-old, he’s accomplished so much in the music industry. He has had the privilege of working with major festivals such as Rolling Loud Miami, Firefly Music Festival, and Coachella. While most teenagers find themselves relaxing or hanging out with friends in their downtime, Chris is burning the midnight oil and building the career of his dreams.

“There’s no career as versatile, competitive, and enjoyable as being involved in the music industry,” explains Chris. “Versatility and competition are what fueled me to get Forever* off the ground.” Leaving no opportunity on the table, not only will Chris be running his company after high school, but he will also be attending Seton Hall University in the fall. Chris Yangello is more than motivated to continue to take on the music scene. Through his hard work and dedication, he is living it every day.

Entertainment

The fundamental features of community festivals’ social implications

Published

2 months ago

April 12, 2023

Jonathan Grilli

Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.

In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.

Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.

The upcoming festival to send shockwaves

The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.

Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.

Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.

Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.

Introducing new artists to the audience

Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.

About Alexis Lopez

After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.