Microsoft added an anti-tracking expertise to Edge. It followed the lead of Mozilla. And it calls the feature “Tracking prevention”. Much like its rival Mozilla and Apple, Microsoft introduced this feature which blocks being tracked.
Brandon Maslen, the senior software engineer, and Ryan Cropp, software engineer wrote in a company blog – “Tracking prevention is designed to protect you from being tracked by websites that you aren’t accessing directly.”
This feature is a new one that Microsoft added. But it is hidden. You can find this option by typing edge://flags in the address bar. To activate this option you need to select enabled as the setting for the Microsoft Edge tracking prevention. And relaunch the browser which begins stymying trackers. If you are unable to do so, you can take help of companies like Right Hand Technology Group, that provide managed IT services for all such issues.
You can also decide if you want the tracking prevention to be aggressive. You can dial it up a notch or dial it down. Now, Microsoft’s Canary build only has the tracking prevention. But soon its Window 10, macOS builds will have tracking prevention too.
It is not clear when the Tracking prevention becomes active. Maslen and Cropp made it sound like Microsoft was just starting to work on it. They said- “We’ll use your feedback on this experiment feature in the canary and Dev channels to understand potential impact to web compatibility and iterate on the experience to be helpful and easy to use.”
Mozilla worked years on its anti-tracking system. And after improving it, it felt free to turn the feature on by default. Working on this defensive technology takes time, and so Mozilla took some time to perfect it. Now, that Microsoft just started it, it has a long way to go.
The reason why Microsoft upped its game is because Washington Post deemed Mozilla to be the best browser able to tackle trackers. That is why as soon as Mozilla switched to Enhanced Tracking Protection, Chrome wanted to work on it.
The newspaper Columnist Geoffrey Fowler wrote- “Having the world’ biggest advertising company make the most popular web browser was about as smart as letting kids run a candy shop. It made me decide to ditch chrome for a new version of non-profit Mozilla Firefox, which has default privacy protections.”
You can now Solve and Prevent Keyword Rankings Drop
A decline in rankings even with small margin needs immediate action. If nothing is done during this time there will be a steady, continuous drop in the rankings making the competitors go ahead in organic search results.
Rankings drop issue can be solved and it is better to understand it beforehand how one can actually prevent it. If there are technical errors on the website like incorrect redirects, page duplicates, server crashes, etc. there will be quite a notable rankings downturn. This can be taken into control but it will take time to do so and sometimes even a 1-day drop results in visitor loss. Also search engines manually penalize websites if there is over usage of questionable link-building methods. These penalties cause a major drop. To know about any such penalty keep checking the Site Messages menu in the Google Webmasters panel for any penalty notifications.
This happens to all the websites. The search engine updates can surprise everyone by a drop of a little or major significance that can happen at any moment. It also affects SERP competitors. Panic during such time should be majorly avoided and instead there should be consistent efforts in making high-quality content and getting good links so that the chances of recovering quickly remains. A proper website audit and monitoring will help find the loose ends which you can then fix.
An effective plan can only developed when the reason of ranking drop is known so that the mistake is avoided in future. Not only time but also money is lost if the things are fixed before knowing what exactly caused the drop. A plan will help give a deeper understanding of search optimization and all can learn steps for quick recovery and how to respond to similar issues in future. When deciding on the technical and content options for the websites it is advisable to always think long-term.
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