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More Brands Tapping into Psychology to improve Marketing Strategies

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As per recent trends in the marketing field, majority of businesses are tapping into psychology now in order to enhance their efforts. And these trends are mostly noticed in the field of marketing where sales and conversions matter a lot. This include the marketers who are building on some engaging campaigns, data professionals who are loading CRMs with high quality data, and so on.

While a lot of tools are available to make marketing tasks easier, the effect of all those tools is not very prominent. Despite running several ads, not many people respond to those. And the reason is the lack of marketing psychology.

Marketing techniques, clubbed with psychology, deliver great results and better conversions, something the brands have been looking for quite some time. And that is why marketing psychology is becoming a favorite topic of many brands in today’s time.

This allows the brands to understand the human brain, about how people think and interact with everything around them. And with the understanding of this, they test different formats that can influence the customer engagement. Understanding of psychology also helps the companies create unique digital experiences in a competitive environment.

Apart from these common trends, there is a lot more that the psychology has been teaching the marketers. It introduces them to the concept of mirroring and how they can apply this to marketing. Psychology also teaches them the importance of images in the content and how a particular image that you select for content matter to your target audience.

In addition, the brands have also been able to successfully do the personality based marketing now, thanks to the understanding of psychology and techniques that come along with it. Due to the advantages and new concepts that it opens up for the marketers, brands are finding this relatively untapped segment highly useful.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Suhail Nurmohamed attributes his remarkable success story to “self-belief”

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Online entrepreneur extraordinaire, Suhail Nurmohamed, highlights “self-belief” as his major secret to success

Suhail Nurmohamed is an entrepreneur that has leveraged the power of the internet to rise above imaginable heights in the world of business. As an entrepreneur, the online businessman and business coach went through several challenges to attain his current status. In a recent interview, the online business magnate described “self-belief” as the factor that has fueled his success as an entrepreneur and individual as a whole.

“My secret to success is that I have been very disciplined and showed up even when I didn’t feel like I wanted to. Self-belief is my greatest secret to success. Thousands could believe in you but if you do not believe in yourself it means nothing,” said Suhail Nurmohamed.

The business environment is highly competitive and dynamic, to say the least, with companies of different sizes across different industries jostling for their share of the pie. Several research works have substantiated this claim, revealing that a relatively low percentage of businesses make it past their first year, and even more startups fail to make it to their fifth anniversary. Unfortunately, more people often start their entrepreneurial journey without having a full grasp of what it takes to successfully run a business. This is one of the major factors that lead to the failure of enterprises, particularly with many of the available resources offering seemingly abstract tips to aspiring entrepreneurs. One individual that has defied all the odds to break through the intense competition as a businessman is Suhail Nurmohamed.

Suhail did not have the best of beginnings, with his father having to work 3 to 4 jobs to keep the family moving after his mum was diagnosed with Multiple Sclerosis and was unable to work. However, this rather unfortunate situation only motivated Suhail to push harder. The struggles of his family and not enjoying the basic things of life seem to have helped in molding as he started his entrepreneurial journey at a very early age, getting into the labor market at 16.

At 16, Suhail was already selling packaged sweets he bought from the local corner shop and was beginning to make good money selling to all the students at school. Suhail showed his discipline and tenacity to pursue every cause he set out to, at a very young age and this has helped him as an entrepreneur.

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