Business
Business Booms for Bookies in India with Cricket coinciding with General Elections

Although Betting is illegal in India, it is still in full swing with the cricket world cup coinciding with the elections. Due to this, it is proving to be a favorite indoor sport in India. This year is going great for bookies and bet lovers due to parallel schedules of IPL and 2019 General elections. Add to that the upcoming Cricket World Cup 2019 tournament which will take betting at a new record in India.
As per the news reports, there is a bet of two lakh crore on the 2019 general elections. This amount is double as that of 2014 General elections. Betting industry this year is booming due to strong competition in the General elections and back to back cricket matches. In addition, the upcoming betting platforms are giving chances to some lucky people to earn big amounts of money.
Sport seasons like IPL have always remained in doubt of match-fixing, due to some past incidents. People bet on the matches through bookies, Satta king or online betting websites and they make their amount double overnight.
A UP based bookie revealed that the bets on cricket are going down this year due to the general elections in India. People are much more interested to bet on the election results. Out of the total present share of betting in the country, cricket’s share is almost 15 to 20 percent and the rest of the share is occupied by the 2019 General election. But last year, 95 percent bets were placed on IPL matches in India.
In this country, betting is mostly done through mobile phones. Bet lovers approach bookies by WhatsApp, by text message or by calling. Payment for small bets is done by cash and for big bets, which are in lakhs or crores, payment is done through offshore accounts. There are also some applications and websites such as Satta king and bet365 which offer bets on IPL and other cricket tournaments.
So 2019 is proving a bumper year for bookies and bet lovers. Although betting is illegal in India, it has a big share in the market. Upcoming 2019 world cup will be also contribute to raising betting in India.
Business
Fitness Dating Brand, FITFCK, Expand Into Influencer Management

Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.
Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.
FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”
To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.
The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”
FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”
If you are looking to work with FITFCK MGMT, you can contact the team at support@fitfck.co.uk for more information.
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