It has been found in a global study that the sale of electric shavers has been increasing over blades. This is so because men these days are preferring electric shavers in place of blades. The study highlighted that young adult and working professionals share the highest percentage among all people to use electric shavers over blades.
One of the most prominent reasons for the high use of electric shavers in today’s time is that it saves a lot of time. These devices also prevent cuts on sensitive skin. As life in today’s time has become hectic, people don’t have sufficient time to shave their face in an effective manner and hence they use electric shavers to groom themselves. Another reason for the high use of electric shavers is their cost-effectiveness. Electric shavers don’t need the use of shaving cream and hence people prefer to use them for removing their facial hairs.
A number of options are available in the market to choose from the best electric shavers for the grooming purpose. The study found that Braun, Philips, Panasonic, and Wahl are the popular brands which have been launching excellent electric shavers in the market. The availability of high-quality electric shavers at affordable prices has prompted people to choose this option to get rid of their facial hairs.
The life of an electric shaver is more than a manual shaver which is also the reason for men to use it for grooming. Electric shaver manufacturing companies have been introducing energy-efficient electric shavers and this market is going to take a big jump in the coming years.
Bosch Power Tools India Launches ‘Cordless Matlab Bosch’ Campaign to Demonstrate the Power of Cordless
Bosch Power Tools India is coming up with mobile van demonstration vehicles. This front runner company in the power tools market segment catering to construction, woodworking and metalworking industry is set to amplify the consumer experience. This is an extension of their already launched user campaign ‘Cordless Matlab Bosch’. They will campaign across cities from 9th of September for 6 months to cater to various audience and introduce the concept to them. They have covered 40 cities in the previous ‘Cordless Matlab Bosch’ demo zones through channel partner outlets.
This campaign will add to it. The company plans to expand its outreach to another 50 cities in India by the end of the month using the product experiential mobile vans campaign.
The experiential mobile vans will engage and educate consumers on availability and benefits of quality cordless power tools in the market. A tool blog will help provide additional content on these power tools. The campaign is planned to start in September this year in various locations namely Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. This will improve accessibility and availability of the range. The cordless range of power tools enable tradesmen and blue collar workers to work flexibly without the constraints of wires and cables yet maintain the efficiency, power, safety.
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Customers can avail a hand-on demonstration of Bosch Power Tool’s lithium-ion battery powered screwdriver ‘BoschGo’ as a part of the mobile van experience. The cordless range on showcase will include power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers, flexible drill drivers and a 12V cordless drill driver- the GSR 120-LI, re-introduced with an exclusive jacket packaging designed for India.
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