Lifestyle
My Personal Brand Is My Biggest Sales Generator, says Suicide Survivor Ed JC Smith
Scaling up a business means learning how to automate systems, having a team of people who manage the back end of your business, and having a good understanding of all aspects of sales and marketing. But ultimately it comes down to you and the quality of the product you are selling.
Ed JC Smith is one of the biggest success stories in the world of coaching and has created a community of thousands who must first qualify as coaches before they start the business of building their client base and spreading the word about their services.
Ed takes his coaches through all of this and shows them how he has done it so they can emulate his success.
“I began as a fitness trainer, or toilet cleaner I like to say, working at a local gym. I’d failed miserably at school and my life was pretty sad as well. I tried to throw myself in front of a train at 13, only to be dragged back at the last moment by a homeless man.
Looking back now it’s hard to see that shattered teenager. Ed is a softly spoken Englishman yet his words carry weight. He has educated himself in business, sales, and marketing as well as mastering the tools he needs for his business, but at heart he is a coach, it’s all he’s ever done.
“Coaching is a very rewarding career. I’ve studied psychology, various healing modalities from NLP (Neuro-Linguistic Programming) to philosophy and business. I’ve dabbled in investments that ended badly and helped build 3 charities, but mostly I love being able to help people,” says Ed from his home in the UK.
My Brand Is Me

Ed is now in demand as a speaker and he has published 3 books and created 22 courses, but he is not one to stand back and let his body of work speak for him. He remains front and center of the coaching community he has built.
“People want to know who you are. I regularly record videos that go up on my social media sites, I am available to my coaches throughout their courses, my brand is me and that’s important for people to know,” he says.
Ed tells his coaches that the most important thing they have to offer is their life experience, it’s more important than anything, and if they plan to scale up their businesses, and this is part of what Ed teaches his coaches, they will also have to create their own brand.
Part of Ed’s strategy is a very simple one: show up, be your authentic self, be human, make mistakes, own them. Early on in his business, Ed recognized that perfect can be intimidating.
“I’m a human being who suffered and I lay it out there for all to see. My story is my brand, from my suicide attempt, my failure at school, everything stems from there. The way I rebuilt my life, my success and my failure provide a roadmap for others,” he tells us.
Ed’s story is well known, he has made sure of that. His speaking engagements, his retreats, his videos, his Facebook page are all reflections of him. He is part of his community and he doesn’t front up like a celebrity, although few could deny that he could.
Instead, he comes across as exactly what he is, a boy from a suburban background who found his path, who genuinely enjoys being able to help people and support those who are coming up behind him.
Do The Work
“The only difference between me and someone who is just starting out is that I have done the work, and that is what it takes. We can all change our circumstances if we are willing to do the work, reaching out to people, taking time to care for those less fortunate, will make you a better coach and it makes you a better person,” he tells his students.
From a zero to a hero, from a suicidal teenager to a millionaire, there are headlines everywhere in Ed’s life but he has no interest in them.
“I am grateful for the opportunities I created in my own life, when there was a chance to step up I took it, the life experience we have can be a great example to others if you are willing to share,” he explains.
Now that he has earned his financial freedom, and he no longer has to worry about money, he has time to enjoy his achievements and share them with his friends and family.
Just as when he talks about the charities he supports, unlike the early days when he took a chance on the venture capital business, only to lose it all, he now makes conscious investments with both his time and his money.

“It may sound like a cliche but gratitude is integral to the human condition, if we can recognize what we have, rather than lingering on what we don’t have, playing the wishing game, we can’t get the most out of life,” he tells us.
At the beginning of his career Ed rented a room and saw clients one on one, he then moved up to corporate groups and helped them remove the blockages that were hampering their success. From there it was a leap to scale up his business by creating coaching programs for other coaches but he could see the possibilities before many of the others in his field.
Most of all Ed’s honesty and integrity come through, and this is his appeal. People don’t sign up for a course because of fancy logos and clever branding, they do it because they have confidence in the person who will be mentoring them. Ed is the face of his brand and is key to the growth of the business. You can tell it is not just a means to an end, it is something he genuinely cares about and he is very conscious of the messages he is sending out, he wants it to be real.
Lifestyle
Alabama Car Accident Lawyer: Protecting Your Rights After a Crash
Car accidents can cause serious injuries, extensive property damage, and long-term financial strain. In the aftermath of a collision, victims often face mounting medical bills, missed time from work, and ongoing physical pain. Navigating insurance claims and legal processes on your own can be overwhelming, especially while trying to recover. Hiring an Alabama car accident lawyer ensures that your rights are protected and that you have the best chance of receiving fair compensation for your injuries and losses.
An experienced Alabama car accident lawyer acts as your advocate, handling complex legal matters while you focus on healing and rebuilding your life after a crash.
Why You Need an Alabama Car Accident Lawyer
Insurance companies often attempt to minimize payouts, even when the accident was clearly not your fault. Adjusters may pressure victims into giving recorded statements, accepting quick settlements, or downplaying injuries. An experienced Alabama car accident lawyer understands the tactics insurers use and can negotiate aggressively on your behalf.
With in-depth knowledge of Alabama traffic laws, liability rules, and personal injury regulations, your lawyer can manage the legal complexities of your case. This includes identifying responsible parties, calculating damages accurately, and ensuring all paperwork is filed correctly and on time. Having an Alabama car accident lawyer on your side helps level the playing field and prevents costly mistakes.
Understanding Alabama’s Fault and Negligence Laws
Alabama follows a strict contributory negligence rule, which can have a major impact on car accident claims. Under this law, if an injured person is found to be even 1% at fault for an accident, they may be barred from recovering compensation entirely. Insurance companies frequently use this rule to deny or dispute claims.
An experienced Alabama car accident lawyer knows how to counter these arguments by gathering strong evidence, challenging unfair fault determinations, and presenting a clear narrative of liability. Understanding how Alabama courts interpret contributory negligence is essential, and your lawyer will build a strategy designed to protect your right to compensation.
Common Injuries in Car Accidents
Car accidents can result in a wide range of injuries, some of which may not be immediately apparent. Common injuries include:
- Whiplash and neck injuries
- Back and spinal injuries
- Traumatic brain injuries
- Broken bones and fractures
- Soft tissue injuries
An Alabama car accident lawyer ensures that all injuries are properly documented, including emergency treatment, follow-up care, rehabilitation, and long-term medical needs. Accurate documentation is crucial for demonstrating the true impact of the accident and pursuing maximum compensation.
How an Alabama Car Accident Lawyer Can Help
Hiring a skilled Alabama car accident lawyer provides support at every stage of the legal process:
Case Evaluation – Reviewing police reports, witness statements, medical records, and vehicle damage to assess the strength and value of your case.
Evidence Collection – Gathering photographs, accident scene documentation, surveillance footage, and repair estimates to build a compelling claim.
Negotiation With Insurance Companies – Advocating for fair compensation and preventing insurers from undervaluing, delaying, or denying your claim.
Litigation – Representing you in court if a fair settlement cannot be reached, ensuring that your case is presented effectively before a judge or jury.
Having an Alabama car accident lawyer manage these steps allows you to focus on recovery while your attorney handles the legal and procedural challenges.
What Compensation May Be Available After a Car Accident
An Alabama car accident lawyer will evaluate all damages related to your crash to ensure nothing is overlooked. Compensation may include:
- Medical expenses, both current and future
- Lost wages and reduced earning capacity
- Pain and suffering
- Emotional distress and mental anguish
- Costs of ongoing treatment or rehabilitation
In more serious cases, compensation may also address permanent disability or diminished quality of life. By working with an Alabama car accident lawyer, you gain an advocate who understands how to calculate both economic and non-economic damages accurately, ensuring any settlement or verdict reflects the full impact of the accident.
Benefits of Hiring an Alabama Car Accident Lawyer
Working with an Alabama car accident lawyer provides several key benefits:
- Maximized Compensation – Ensuring all damages are properly calculated and pursued
- Expert Legal Guidance – Navigating Alabama laws, statutes of limitations, and insurance requirements
- Peace of Mind – Reducing stress by allowing your lawyer to handle communications and negotiations
- Stronger Case – Strategic legal representation and thorough evidence collection improve outcomes
Many Alabama car accident lawyers also work on a contingency fee basis, meaning you do not pay legal fees unless compensation is recovered.
When to Contact an Alabama Car Accident Lawyer
It’s important to contact an Alabama car accident lawyer as soon as possible after a crash. Early legal consultation helps preserve critical evidence, accurately document injuries, and ensure compliance with filing deadlines. Prompt action can significantly impact the success of your case and the amount of compensation you receive.
Tips for Working With Your Lawyer
To make the most of your relationship with an Alabama car accident lawyer, consider these tips:
- Keep detailed records of medical treatments, bills, and insurance communications
- Take photographs of injuries, vehicle damage, and the accident scene
- Be honest and thorough when describing how the accident occurred
- Follow medical advice and maintain documentation of your recovery
These steps allow your Alabama car accident lawyer to build a strong, well-supported case on your behalf.
Final Thoughts
Car accidents can have serious and lasting consequences, both physically and financially. Consulting an Alabama car accident lawyer is essential to protect your rights, navigate the legal system, and pursue the compensation you deserve. From investigating the crash and negotiating with insurance companies to representing you in court if necessary, an Alabama car accident lawyer provides the experience, advocacy, and support needed to move forward after a serious accident.
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