Lifestyle
My Personal Brand Is My Biggest Sales Generator, says Suicide Survivor Ed JC Smith
Scaling up a business means learning how to automate systems, having a team of people who manage the back end of your business, and having a good understanding of all aspects of sales and marketing. But ultimately it comes down to you and the quality of the product you are selling.
Ed JC Smith is one of the biggest success stories in the world of coaching and has created a community of thousands who must first qualify as coaches before they start the business of building their client base and spreading the word about their services.
Ed takes his coaches through all of this and shows them how he has done it so they can emulate his success.
“I began as a fitness trainer, or toilet cleaner I like to say, working at a local gym. I’d failed miserably at school and my life was pretty sad as well. I tried to throw myself in front of a train at 13, only to be dragged back at the last moment by a homeless man.
Looking back now it’s hard to see that shattered teenager. Ed is a softly spoken Englishman yet his words carry weight. He has educated himself in business, sales, and marketing as well as mastering the tools he needs for his business, but at heart he is a coach, it’s all he’s ever done.
“Coaching is a very rewarding career. I’ve studied psychology, various healing modalities from NLP (Neuro-Linguistic Programming) to philosophy and business. I’ve dabbled in investments that ended badly and helped build 3 charities, but mostly I love being able to help people,” says Ed from his home in the UK.
My Brand Is Me

Ed is now in demand as a speaker and he has published 3 books and created 22 courses, but he is not one to stand back and let his body of work speak for him. He remains front and center of the coaching community he has built.
“People want to know who you are. I regularly record videos that go up on my social media sites, I am available to my coaches throughout their courses, my brand is me and that’s important for people to know,” he says.
Ed tells his coaches that the most important thing they have to offer is their life experience, it’s more important than anything, and if they plan to scale up their businesses, and this is part of what Ed teaches his coaches, they will also have to create their own brand.
Part of Ed’s strategy is a very simple one: show up, be your authentic self, be human, make mistakes, own them. Early on in his business, Ed recognized that perfect can be intimidating.
“I’m a human being who suffered and I lay it out there for all to see. My story is my brand, from my suicide attempt, my failure at school, everything stems from there. The way I rebuilt my life, my success and my failure provide a roadmap for others,” he tells us.
Ed’s story is well known, he has made sure of that. His speaking engagements, his retreats, his videos, his Facebook page are all reflections of him. He is part of his community and he doesn’t front up like a celebrity, although few could deny that he could.
Instead, he comes across as exactly what he is, a boy from a suburban background who found his path, who genuinely enjoys being able to help people and support those who are coming up behind him.
Do The Work
“The only difference between me and someone who is just starting out is that I have done the work, and that is what it takes. We can all change our circumstances if we are willing to do the work, reaching out to people, taking time to care for those less fortunate, will make you a better coach and it makes you a better person,” he tells his students.
From a zero to a hero, from a suicidal teenager to a millionaire, there are headlines everywhere in Ed’s life but he has no interest in them.
“I am grateful for the opportunities I created in my own life, when there was a chance to step up I took it, the life experience we have can be a great example to others if you are willing to share,” he explains.
Now that he has earned his financial freedom, and he no longer has to worry about money, he has time to enjoy his achievements and share them with his friends and family.
Just as when he talks about the charities he supports, unlike the early days when he took a chance on the venture capital business, only to lose it all, he now makes conscious investments with both his time and his money.

“It may sound like a cliche but gratitude is integral to the human condition, if we can recognize what we have, rather than lingering on what we don’t have, playing the wishing game, we can’t get the most out of life,” he tells us.
At the beginning of his career Ed rented a room and saw clients one on one, he then moved up to corporate groups and helped them remove the blockages that were hampering their success. From there it was a leap to scale up his business by creating coaching programs for other coaches but he could see the possibilities before many of the others in his field.
Most of all Ed’s honesty and integrity come through, and this is his appeal. People don’t sign up for a course because of fancy logos and clever branding, they do it because they have confidence in the person who will be mentoring them. Ed is the face of his brand and is key to the growth of the business. You can tell it is not just a means to an end, it is something he genuinely cares about and he is very conscious of the messages he is sending out, he wants it to be real.
Lifestyle
The Future of Education Through Patricia Vlad’s Eyes
The traditional systems that once defined learning, rigid curricula, standardized testing, and a narrow focus on academic performance, are increasingly being questioned. And why is that?
Starting in the 1880s, thinkers like John Dewey advocated for a shift in teaching methods, leading to the rise of progressive education. Unlike traditional models that emphasize rote learning and job preparation, progressive education puts students at the center of the learning experience. Changemakers like Patricia Vlad also believe that hands-on, experiential learning is the key to deeper understanding. This approach prioritizes critical thinking, curiosity, and personal passions, encouraging students to become lifelong learners who actively engage with new ideas and problem-solving. Schools and parents that embrace this model focus not just on what students need to know but on how they can continue to grow and adapt throughout their lives.
As the world changes, so do the skills, knowledge, and adaptability students need to succeed. The future of education is about personalization, inclusivity, emotional intelligence, and meaningful learning experiences.
With years of global teaching experience, Patricia has seen firsthand how different education systems approach learning. She believes that the future of education must embrace neuroscience, technology, and self-awareness to create a system that is not just efficient but also empowering for students.
“Education should be about more than just passing tests. It should equip students with the skills to navigate life, understand their strengths, and feel empowered in their learning journey,” Patricia emphasizes.
The Future Belongs to the Emotionally Intelligent
Unlike technical skills that may become obsolete with automation, EI – our ability to understand and manage emotions, build relationships, and navigate challenges, remains uniquely human. It plays a crucial role in self-awareness, resilience, effective communication, helping individuals excel in both personal and professional life.
When it comes to EQ, think of it like this: Kids with strong emotional intelligence are better at handling stress, resolving conflicts, and overcoming challenges. Studies suggest that EQ is a stronger predictor of long-term success than IQ. And let’s be real, no matter how advanced AI gets, it will never replace the depth and impact of human connection.
How LevelUp Cultivates Emotional Intelligence Through Patricia’s Coaching
1. Learning Will Be Personalized and Strength-Based
Instead of forcing students to fit into a system, education will be tailored to each child’s learning style, strengths, and interests. Neuroscience-backed methods – such as learning based on attention spans, emotional regulation, and brain development research – will be used to create adaptive learning environments, allowing students to progress at their own pace.
Through tools like LevelUp, which incorporates the Big Five Personality Model, teachers and parents will have a better understanding of a child’s cognitive profile, enabling them to offer more personalized support.
2. Emotional Intelligence Will Be a Core Part of Learning
The future classroom won’t just cover maths, science, history, or even language – it will also focus on self-awareness, empathy, and social skills. As research shows language doesn’t just communicate thought; it actively shapes it. The intentional use of language can influence how the brain processes emotion, memory, and social connection – making it a powerful tool for developing emotional intelligence.
LevelUp integrates EI into its framework, ensuring students not only understand themselves better but also build confidence, manage stress, and develop strong interpersonal skills.
3. Education Will Be More Interdisciplinary
The future of learning will move away from isolated subjects and toward interdisciplinary education, where concepts from different fields are connected and applied to real-world problems.
For example, students might blend neuroscience with psychology to understand learning processes or combine technology and art to develop creative solutions.
4. Technology Will Support, Not Supplant Human Connection
In the classroom of the future, meaningful engagement between students and teachers will remain at the heart of learning. Peer collaboration, hands-on projects, and real-time feedback from teachers will continue to be irreplaceable elements of education.
Technology will play a supporting role enhancing, rather than dominating, the learning process.
Whether through gamified modules, virtual simulation, or adaptive platforms, tools like LevelUp will be used intentionally to deepen understanding and personalize feedback, always in service of human connection, not as a substitute for it.
5. Schools, Parents, and Students Will Work Together
Education won’t be confined to the classroom. Parents will play a bigger role in guiding their children’s learning, using tools like LevelUp to track progress, support emotional development, and encourage curiosity at home.
By strengthening the parent-child-teacher connection, education will become a team effort, ensuring every student receives the support they need to reach their full potential.
A Future Built on Empowerment
By combining neuroscience, technology, and emotional intelligence, Patricia is helping to reshape education into something that prepares students not just for exams, but for life itself.
A truly effective education system values each student’s creativity and passions—not just their ability to recall information. Instead of just delivering information and expecting rote memorization for test scores, teachers encourage active, hands-on learning through projects, experiments, and peer collaboration. This approach allows students to explore topics that genuinely interest them, making learning more engaging, meaningful, and personal.
The LevelUp platform, developed under Patricia’s leadership, is contributing to a growing shift toward education that is rooted in self-awareness and real-world readiness. Additionally, emotional intelligence is a core part of learning, not an afterthought.
One story that sticks with Patricia is that of a student named Ethan, who had always been labelled “distracted” in class. His teachers described him as bright but inconsistent, often zoning out or fidgeting during lessons. When his LevelUp profile revealed high reactivity and strong openness, a new picture emerged: Ethan wasn’t disengaged—he was overwhelmed by too much information at once and thrived when topics were explored through hands-on, creative activities.
With this insight, his teacher began breaking tasks into smaller steps and introducing art and building projects tied to the curriculum. For the first time, Ethan started raising his hand during class and even stayed back after school to show his work. “We’d been trying to ‘fix’ him when all we needed was to understand him,” his teacher later shared.
It was a small shift, but for Ethan, it changed everything.
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