Lifestyle

My Personal Brand Is My Biggest Sales Generator, says Suicide Survivor Ed JC Smith

Published

3 years ago

July 27, 2021

Scaling up a business means learning how to automate systems, having a team of people who manage the back end of your business, and having a good understanding of all aspects of sales and marketing. But ultimately it comes down to you and the quality of the product you are selling.

Ed JC Smith is one of the biggest success stories in the world of coaching and has created a community of thousands who must first qualify as coaches before they start the business of building their client base and spreading the word about their services.

Ed takes his coaches through all of this and shows them how he has done it so they can emulate his success.

“I began as a fitness trainer, or toilet cleaner I like to say, working at a local gym. I’d failed miserably at school and my life was pretty sad as well. I tried to throw myself in front of a train at 13, only to be dragged back at the last moment by a homeless man.

Looking back now it’s hard to see that shattered teenager. Ed is a softly spoken Englishman yet his words carry weight. He has educated himself in business, sales, and marketing as well as mastering the tools he needs for his business, but at heart he is a coach, it’s all he’s ever done.

“Coaching is a very rewarding career. I’ve studied psychology, various healing modalities from NLP (Neuro-Linguistic Programming) to philosophy and business. I’ve dabbled in investments that ended badly and helped build 3 charities, but mostly I love being able to help people,” says Ed from his home in the UK.

My Brand Is Me

Ed is now in demand as a speaker and he has published 3 books and created 22 courses, but he is not one to stand back and let his body of work speak for him. He remains front and center of the coaching community he has built.

“People want to know who you are. I regularly record videos that go up on my social media sites, I am available to my coaches throughout their courses, my brand is me and that’s important for people to know,” he says.

Ed tells his coaches that the most important thing they have to offer is their life experience, it’s more important than anything, and if they plan to scale up their businesses, and this is part of what Ed teaches his coaches, they will also have to create their own brand.

Part of Ed’s strategy is a very simple one: show up, be your authentic self, be human, make mistakes, own them. Early on in his business, Ed recognized that perfect can be intimidating.

“I’m a human being who suffered and I lay it out there for all to see. My story is my brand, from my suicide attempt, my failure at school, everything stems from there. The way I rebuilt my life, my success and my failure provide a roadmap for others,” he tells us.

Ed’s story is well known, he has made sure of that. His speaking engagements, his retreats, his videos, his Facebook page are all reflections of him. He is part of his community and he doesn’t front up like a celebrity, although few could deny that he could.

Instead, he comes across as exactly what he is, a boy from a suburban background who found his path, who genuinely enjoys being able to help people and support those who are coming up behind him.

Do The Work

“The only difference between me and someone who is just starting out is that I have done the work, and that is what it takes. We can all change our circumstances if we are willing to do the work, reaching out to people, taking time to care for those less fortunate, will make you a better coach and it makes you a better person,” he tells his students.

From a zero to a hero, from a suicidal teenager to a millionaire, there are headlines everywhere in Ed’s life but he has no interest in them.

“I am grateful for the opportunities I created in my own life, when there was a chance to step up I took it, the life experience we have can be a great example to others if you are willing to share,” he explains.

Now that he has earned his financial freedom, and he no longer has to worry about money, he has time to enjoy his achievements and share them with his friends and family.

Just as when he talks about the charities he supports, unlike the early days when he took a chance on the venture capital business, only to lose it all, he now makes conscious investments with both his time and his money.

Be Grateful

“It may sound like a cliche but gratitude is integral to the human condition, if we can recognize what we have, rather than lingering on what we don’t have, playing the wishing game, we can’t get the most out of life,” he tells us.

At the beginning of his career Ed rented a room and saw clients one on one, he then moved up to corporate groups and helped them remove the blockages that were hampering their success. From there it was a leap to scale up his business by creating coaching programs for other coaches but he could see the possibilities before many of the others in his field.

Most of all Ed’s honesty and integrity come through, and this is his appeal. People don’t sign up for a course because of fancy logos and clever branding, they do it because they have confidence in the person who will be mentoring them. Ed is the face of his brand and is key to the growth of the business. You can tell it is not just a means to an end, it is something he genuinely cares about and he is very conscious of the messages he is sending out, he wants it to be real.

Lifestyle

Jean-Pierre Morreale: The Perfumer Behind Bespoke Creations for Royals and Celebrities

Published

8 hours ago

October 19, 2024

Michelle Langton

In the exclusive world of haute perfumery, where luxury and discretion go hand in hand, Jean- Pierre Morreale stands as a figure shrouded in mystery. As the genius behind Morreale Paris, Morreale has earned a reputation not only for his exquisite fragrances but for his secretive nature, which has only enhanced his allure among the world’s elite. While his work speaks for itself—crafting fragrances that embody elegance and opulence—it is his connections with royalty and global celebrities that have cemented his place as a master of bespoke scent creation.

A Life of Mystery and Exclusivity

Jean-Pierre Morreale’s name is synonymous with luxury, but little is known about the man himself. Despite being at the helm of one of the world’s most prestigious fragrance houses, he remains elusive, allowing his work to take center stage. Morreale’s life and career are defined by discretion—a quality that is highly valued among his clientele, which includes some of the most powerful and influential figures in the world.

Morreale’s secretive nature is not a marketing ploy but a way of life. He rarely gives interviews, avoids the spotlight, and prefers to let his fragrances do the talking. This air of mystery has only fueled the fascination surrounding him, with rumors of private meetings with kings, queens, and Hollywood’s biggest stars swirling around his brand. Those who know him describe a man deeply committed to his craft, who values privacy above all else.

The Perfumer to European Royalty

Jean-Pierre Morreale’s aristocratic heritage has always played a significant role in his career, and it is this connection to European nobility that has given him access to some of the world’s most exclusive circles. Morreale is a trusted confidant of royal families across Europe, with a clientele that includes members of the Italian, French, and Middle Eastern royalty. These relationships, forged over years of mutual respect and admiration, are built on trust and discretion—qualities that Morreale embodies in his work.

For many royals, fragrance is a deeply personal part of their identity, and they turn to Morreale for bespoke creations that reflect their status, personality, and history. His private consultations with these figures are shrouded in secrecy, with few details ever reaching the public. What is known, however, is that Morreale’s bespoke fragrances are as unique as the individuals who wear them, crafted from the rarest and finest ingredients in the world. His creations often become the signature scents of the royals he serves, worn only by them, ensuring that they remain one-of-a-kind masterpieces.

The Go-To Perfumer for Celebrities

In addition to his royal clientele, Jean-Pierre Morreale is also a favorite among the world’s biggest celebrities. From Hollywood A-listers to music legends, many of the entertainment industry’s most famous names seek out Morreale’s expertise when it comes to creating a bespoke fragrance. These celebrities, like his royal clients, value his discretion and trust him to create scents that capture their essence without the intrusion of the public eye.

Morreale’s clients often reach out to him privately, whether it be for a custom fragrance to mark a major career milestone, a personal scent for a red carpet event, or even a gift for a loved one. His ability to understand the emotional and psychological aspects of scent creation makes him the ideal perfumer for those who wish to wear something truly unique. For many, the process of working with Morreale is a highly personal experience—one that often involves intimate conversations about memories, emotions, and desires.

The Art of Bespoke Perfume Creation

Jean-Pierre Morreale’s approach to bespoke fragrance creation is a blend of art, science, and intuition. His process is meticulous and deeply personalized, starting with a private consultation, often conducted behind closed doors in the most luxurious of settings—whether in royal palaces, private estates, or in his secretive Parisian atelier. Morreale takes the time to get to know his clients, understanding their personal history, emotional connections, and even the cultural significance of certain scents.

Every fragrance he creates is a unique reflection of the individual, composed of rare and often exotic ingredients that he sources from around the world. For Morreale, no detail is too small, and his creations are known for their complexity and depth, with each note telling part of a larger, personalized story. These scents are not just perfumes but works of art, often packaged in custom-designed, handcrafted bottles, making them as visually stunning as they are olfactorily captivating.

Once the fragrance is complete, it is delivered to the client in the utmost secrecy. This level of exclusivity is part of the allure of a Jean-Pierre Morreale creation; owning a bespoke fragrance from Morreale Paris is akin to possessing a rare piece of art, one that can never be replicated.

A Legacy of Discretion and Luxury

Jean-Pierre Morreale’s dedication to privacy has only enhanced his status as one of the most sought-after perfumers in the world. While other fragrance houses may seek publicity, Morreale has built his brand on a foundation of discretion, catering to those who value their privacy as much as their luxury. His relationships with his clients—whether royals or celebrities—are built on trust, and it is this trust that has allowed him to continue creating bespoke fragrances for the most influential people on the planet.

Despite his global success, Morreale remains as discreet as ever, allowing his work to speak for itself. His clients, from European kings and queens to Hollywood stars, know that when they commission a fragrance from Jean-Pierre Morreale, they are not only receiving a world-class creation but also the assurance that their privacy will be respected.

Jean-Pierre Morreale’s combination of artistry, exclusivity, and discretion has made him the master perfumer of choice for royalty and celebrities alike. His secretive nature, far from being a hindrance, has only added to his mystique and elevated his brand to legendary status. In a world where privacy is often a luxury, Morreale’s ability to create bespoke fragrances in complete secrecy has earned him the loyalty of some of the most powerful and famous people in the world. For those fortunate enough to work with him, a fragrance by Jean-Pierre Morreale is not just a scent—it is a timeless, personal masterpiece, created by a man who values the art of discretion as much as the art of perfumery.