Lifestyle
My Personal Brand Is My Biggest Sales Generator, says Suicide Survivor Ed JC Smith

Scaling up a business means learning how to automate systems, having a team of people who manage the back end of your business, and having a good understanding of all aspects of sales and marketing. But ultimately it comes down to you and the quality of the product you are selling.
Ed JC Smith is one of the biggest success stories in the world of coaching and has created a community of thousands who must first qualify as coaches before they start the business of building their client base and spreading the word about their services.
Ed takes his coaches through all of this and shows them how he has done it so they can emulate his success.
“I began as a fitness trainer, or toilet cleaner I like to say, working at a local gym. I’d failed miserably at school and my life was pretty sad as well. I tried to throw myself in front of a train at 13, only to be dragged back at the last moment by a homeless man.
Looking back now it’s hard to see that shattered teenager. Ed is a softly spoken Englishman yet his words carry weight. He has educated himself in business, sales, and marketing as well as mastering the tools he needs for his business, but at heart he is a coach, it’s all he’s ever done.
“Coaching is a very rewarding career. I’ve studied psychology, various healing modalities from NLP (Neuro-Linguistic Programming) to philosophy and business. I’ve dabbled in investments that ended badly and helped build 3 charities, but mostly I love being able to help people,” says Ed from his home in the UK.
My Brand Is Me
Ed is now in demand as a speaker and he has published 3 books and created 22 courses, but he is not one to stand back and let his body of work speak for him. He remains front and center of the coaching community he has built.
“People want to know who you are. I regularly record videos that go up on my social media sites, I am available to my coaches throughout their courses, my brand is me and that’s important for people to know,” he says.
Ed tells his coaches that the most important thing they have to offer is their life experience, it’s more important than anything, and if they plan to scale up their businesses, and this is part of what Ed teaches his coaches, they will also have to create their own brand.
Part of Ed’s strategy is a very simple one: show up, be your authentic self, be human, make mistakes, own them. Early on in his business, Ed recognized that perfect can be intimidating.
“I’m a human being who suffered and I lay it out there for all to see. My story is my brand, from my suicide attempt, my failure at school, everything stems from there. The way I rebuilt my life, my success and my failure provide a roadmap for others,” he tells us.
Ed’s story is well known, he has made sure of that. His speaking engagements, his retreats, his videos, his Facebook page are all reflections of him. He is part of his community and he doesn’t front up like a celebrity, although few could deny that he could.
Instead, he comes across as exactly what he is, a boy from a suburban background who found his path, who genuinely enjoys being able to help people and support those who are coming up behind him.
Do The Work
“The only difference between me and someone who is just starting out is that I have done the work, and that is what it takes. We can all change our circumstances if we are willing to do the work, reaching out to people, taking time to care for those less fortunate, will make you a better coach and it makes you a better person,” he tells his students.
From a zero to a hero, from a suicidal teenager to a millionaire, there are headlines everywhere in Ed’s life but he has no interest in them.
“I am grateful for the opportunities I created in my own life, when there was a chance to step up I took it, the life experience we have can be a great example to others if you are willing to share,” he explains.
Now that he has earned his financial freedom, and he no longer has to worry about money, he has time to enjoy his achievements and share them with his friends and family.
Just as when he talks about the charities he supports, unlike the early days when he took a chance on the venture capital business, only to lose it all, he now makes conscious investments with both his time and his money.
“It may sound like a cliche but gratitude is integral to the human condition, if we can recognize what we have, rather than lingering on what we don’t have, playing the wishing game, we can’t get the most out of life,” he tells us.
At the beginning of his career Ed rented a room and saw clients one on one, he then moved up to corporate groups and helped them remove the blockages that were hampering their success. From there it was a leap to scale up his business by creating coaching programs for other coaches but he could see the possibilities before many of the others in his field.
Most of all Ed’s honesty and integrity come through, and this is his appeal. People don’t sign up for a course because of fancy logos and clever branding, they do it because they have confidence in the person who will be mentoring them. Ed is the face of his brand and is key to the growth of the business. You can tell it is not just a means to an end, it is something he genuinely cares about and he is very conscious of the messages he is sending out, he wants it to be real.
Lifestyle
Derik Fay: The Quiet Architect of Impact-First Entrepreneurship

In an era where noise often overshadows results, Derik Fay is quietly shaping a different kind of legacy — one built not on showmanship, but on undeniable substance. For more than two decades, Fay has engineered the rise of over 30 companies across industries as diverse as real estate, technology, healthcare, and entertainment. Yet his name rarely leads headlines — not because he hasn’t earned it, but because he never needed it to validate his success.
Growing up in Rhode Island, Fay learned early that the world rarely hands out opportunity; it must be seized, created, and multiplied. While many of his peers pursued traditional paths, he took a risk that would define the rest of his life: at just 22, he founded 3F Management, a venture firm with an entirely different mission — to build companies that would outlast trends, outperform markets, and, most importantly, out-impact their competition.
Instead of obsessing over short-term wins, Fay approached entrepreneurship like a craftsman. Much like Henry Ford, who famously said, “A business that makes nothing but money is a poor business,” Fay built companies that weren’t just profitable — they were purposeful. Every venture was designed to create real, sustainable value, both for shareholders and for the communities they served.
Through his relentless focus on structure and leadership, Fay’s ecosystem of businesses now touches thousands of lives daily — from employees finding new opportunities to entrepreneurs gaining the mentorship they never had before. But unlike typical moguls who boast about headcounts, Fay views every job created as a ripple in a larger mission: empowering individuals to write better futures for themselves.
Where others have scaled fast and crashed harder, Fay’s model thrives on foundations few are patient enough to build anymore. His method is slower, smarter, and almost surgical: find what others overlook, fix what others fear, and grow what others abandoned too early. It’s this principle that led him to not just build companies — but to resurrect them, reimagine them, and sometimes even walk away if the mission no longer aligned with the impact he envisioned.
Fay’s philosophy extends far beyond boardrooms. Philanthropy isn’t a checkbox at the end of his success story — it’s embedded into the way he scales. His ventures are built with giving back written into their DNA, from local community initiatives to broader mentorship platforms that help emerging entrepreneurs get their first real shot at success. His life’s work is proof that wealth and generosity are not mutually exclusive — they are, in fact, essential partners.
Today, while newer generations of entrepreneurs hustle for likes and magazine covers, Fay’s name is whispered in rooms where real power moves. His reputation — built quietly but relentlessly — is that of a man who delivers, builds, and elevates without the need for public validation.
In a business world increasingly built on spectacle, Derik Fay reminds us that the most lasting legacies are forged not in the glare of the spotlight, but in the thousands of lives changed quietly along the way.
For more insights into Derik Fay’s ventures and philanthropic efforts, visit www.derikfay.com and follow him on Instagram @derikfay
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