Business

NOW PR’S ROAD TO CREATING A LEGACY

Published

3 years ago

June 6, 2022

In the ever-changing fashion industry, there is one PR agency that stands out amongst all. NOW PR proves that even in a fast-paced environment, they are able to ride the waves and come out on top. With strong values in women empowerment and telling their clients authentic story, NOW PR is a leading agency that influencers look towards.

As the pandemic took over the world, NOW PR took a hit and went through difficult times. However, as a long industry player, they were able to come out stronger then before with the help of their experienced creative director, Tash Greizen. Having been in the industry for more than a decade, Tash knew all the moves she had to play to scale the agency.

“We are creating a legacy here at NOW PR, and I take care of every detail to make sure of it,” Tash said. NOW PR has since developed a reputation for delivering quality service to any influencer who walks into their office. They are able to put their influencers, called It Girls, in many notable magazines such as Glamour and Maxim. They also have delivered by accessing many high quality digital press to gain traction. With a strong all-womens team, NOW PR has revolutionized the way PR companies approach branding through the use of authentic storytelling. The team believes that anything is possible by focusing on the big picture and having the right set of tools and resources. Consistently elevating their clients brands, the team pushes their It Girls to be the best version of themselves and to always invest in who they are.

Other than their main office, NOW PR has branched out and made 2 other sub divisions in their company: NOW Magazine and NOW Studios.

“It’s important that a PR agency is well rounded, thats why by opening these divisions we will be able to support our clients to the best of our abilities,” Tash said. NOW Studios is often the center of the story as stunning and innovative looks come out of there every day. The team explains that by analyzing trends and incorporating the It Girl’s stories, they were able to create a unique look for each of the It Girls.

Reaching for the stars, Tash also has plans in expanding the NOW name and open offices in the vibrant cities of New York and Paris. With plans being set, Tash knows it’s only a matter of time until NOW PR becomes a global name that will take the world by storm.

Business

5 Reasons Your Business Should Invest in Solar Energy

Published

3 days ago

December 11, 2024

Matthew Wiles

In today’s rapidly evolving marketplace, sustainability is no longer a buzzword – it’s a business imperative. With energy costs rising and consumers gravitating towards environmentally conscious brands, businesses that embrace solar energy not only reduce their carbon footprint but also unlock significant financial and operational benefits. Here are five compelling reasons why your business should invest in solar energy:

Slash Your Energy Costs

Electricity prices in Australia have been steadily increasing, putting pressure on businesses to manage operating expenses. Solar energy provides an opportunity to significantly reduce, if not eliminate, your reliance on traditional energy sources. By generating your own power, you can stabilise your energy costs and reinvest those savings into other areas of your business.

Attract Eco-Conscious Customers

More than ever, customers are choosing businesses that align with their values. By investing in solar energy, you send a clear message about your commitment to sustainability – this can boost your brand reputation, attract eco-conscious clients, and even create new marketing opportunities to showcase your green credentials.

Take Advantage of Government Incentives

Australian businesses investing in solar energy can benefit from various government incentives, such as the Small-scale Renewable Energy Scheme (SRES). These schemes can significantly reduce the upfront cost of installing solar panels, making it an even more attractive investment. Ensuring your business takes full advantage of these incentives is a smart financial move.

Enhance Energy Independence and Resilience

By generating your own solar power, your business becomes less dependent on the fluctuating prices and reliability of the electricity grid. Solar energy, combined with battery storage systems, ensures uninterrupted power supply during outages, which is especially crucial for businesses in regions prone to extreme weather events.

Boost Your Property Value

Installing solar panels is not just a short-term cost-saving measure; it’s a long-term investment. Commercial properties with solar installations often have higher market values and attract tenants looking for energy-efficient spaces. Solar energy systems are a durable asset that can provide financial returns for decades.

How to Get Started

Transitioning to solar energy might seem daunting, but it doesn’t have to be. By working with experienced professionals, you can assess your energy needs and design a solar solution tailored to your business. If your business is located in New South Wales, you can easily find a solar installer in Newcastle to help you make the switch to solar energy seamlessly.

Final Thoughts

Investing in solar energy is no longer just an environmental choice – it’s a strategic business decision. From cost savings to enhanced brand reputation, the benefits are undeniable. By acting now, your business can stay ahead of the curve, reduce its environmental impact, and enjoy a brighter, more sustainable future.