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Online Furniture Brands Witness a Rise in EMI-Based Payments

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Several top executives of online furniture brands have said that more people are opting for EMI based payments to shop for furniture online. Due to the growing use of debit card and the availability of mobile data, it has become convenient for people to buy furniture stuff with EMI payments option. This has resulted in a rise of 5-8% in EMI payments from the previous years. The data available has revealed that around 12-15% of total transactions for online furniture brands have been paid in EMIs. The direct tie-up of these furniture brands with non-banking financial companies (NBFCs), banks and other lenders for credit scoring has resulted in the rise of EMI payments.

For the financial year 2019, EMI purchases account for the rise of 19% sales which is a growth of 3% from FY18 and an increment of 8% over the last couple of years, revealed Ambareesh Murty, CEO of Pepperfry. Debit card based payment in the form of EMI is deducted from the customer’s bank account on the condition of the repayment mechanism. Various online furniture brand stores such as Furniture in Fashion have also benefitted from the increasing use of EMI based payments.

Since e-Commerce firms such as Flipkart and Amazon have started offering EMIs on debit cards, many online furniture brands have opened the doors for non-Credit card-based EMI options. In 2017 and 2018, EMI purchases on Credit Card were less than 10%. But now, there is an increment in EMI purchases after the availability of debit card based EMI payment options. After this rise of EMI transactions, the online furniture brands are going to witness a huge sale in FY20.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling clients to an altogether another level is Brandon See, the man and the mind behind the dominant paid traffic consultancy, Digiceptual

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Digiceptual has gained the status of one of the most prominent paid traffic consultancies in recent times for its unique strategies

Whether the world faces a pandemic or any other emergency, it is bound to affect businesses and industries as a whole. It goes without saying that hundreds of industries have already faced the wrath of the global health pandemic and are now finding ways to scale their businesses again or just retain their status in the market. However, one industry that doesn’t show any signs of slowing down even amidst a pandemic is the digital marketing world. This business sector since the time it has gained momentum in the market has only been on the rise as most of the brands, entrepreneurs, influencers and companies today wish to go all digital with their services and aim to reach more audiences across the globe. Brandon See, who has made his name synonymous as a digital entrepreneur in the online world co-founded the paid traffic consultancy firm called “Digiceptual”, which is all about scaling its varied clients to the highest peaks of success by maximizing their strategies on paid traffic and their return on ad spend and profiting them the most through the same.

Digiceptual comes as a ray of good hope in the online consulting industry with their unique set of strategies that put efforts towards maximizing the growth of its clients on social media with the help of their own tested methods.

Because several industries realized the scope and significance of digital marketing and online consulting platforms in paid traffic, many of them jumped into it for utilizing any and every digital strategy to grow their business without realizing that it could be ineffective for them. Only personalized services in this sector help develop people and businesses across markets and online platforms. Working around this, Brandon, through Digiceptual, provides state-of-the-art personalized services, keeping in mind the individual needs and requirements of each of his clients.

Digiceptual is all about helping clients to skyrocket their sales and maximizing every ad spend. They help clients to stay away from ineffective and traditional strategies that provide no real revenue and help them choose best of the industry strategies that give the most benefit to them in paid traffic and lead them towards becoming market leaders.

With more than five years of rich experience in the industry and with their distinguished Kinetic Scaling Methodology™, they specialize in helping clients with a high-growth scale on social media. They are a leading paid traffic consultancy for established e-commerce, online education brands, and online influencers. By helping them maximize their return on ad spend, Digiceptual has helped them scale to 7 to 9 figures.

An Australian luxury brand through Digiceptual made possible its growth of $1,206,979.42 return from a $40,899.15 ad spend. With a white glove approach, they do all the paid advertising and help brands sustain in the long term. Through focusing on the highest return in marketing and also on ROI in paid traffic, Brandon and his firm Digiceptual have proved their mettle in the industry already.

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