TEXAS – With the growing number of cases of cybercrime, the situation has reached an alarming rate. People from across the world are receiving robocalls on a large scale and these people mostly belong to the US. Over the last couple of years, the counting of such spam calls has surged to a great extent. With an increase of 46% from the year 2017, the robocalls number crossed 25 billion which reflects the instant need to tackle this growing problem.
A report from the mobile app, Hiya stressed that people received 26.3 billion robocalls in 2017. Also, the report highlighted that an average people receive 10 spam calls per month. Hiya has been known for screening the mobile calls to find if these are made by spammers to cause harm to receivers. The spokespersons from this mobile app claim that they have analyzed 11 billion calls last year. Similar to this app, Checkthem claims that with the use of its reverse phone lookup online service, one can easily get to know the details of a person from whom one received a call. A receiver only needs to enter the 10 digit number to know the details of a caller.
The US has been affected on a large scale and its Texas state is at the top spot. Among the top 10 affected area codes, seven of them belong to Texas and the top 5 spots are grabbed by various areas of Texas. The names of the top five affected areas in Texas are Dallas, Fort Worth, San Antonio, Austin, and Houston respectively. In the past, many cyber criminals and spammers have been punished with a heavy fine and jail terms.
A company, First Orion that provides Caller ID and blocking services anticipated that the year 2019 is expected to receive about 50% spam calls. It claimed that it has analyzed its data with the help of its partner, T-Mobile USA. Clearly, with the growing cases of such spams, every user needs to remain active in dealing with such calls as it may lead to financial or other types of threat to their lives.
American Women are Shifting to Wearing Jeans After a Decade Long Love for Athleisure
NEW YORK – In its report, the NPD group has revealed that the trend of wearing jeans is coming back in America as there is a surge in the American women wearing jeans. The report highlighted that sales of women’s jeans in the US had increased by 22 million units in 2018 in comparison to 2017. This, in other words, means about 365 million pairs were sold in the US. For the last 10 years, people had mostly worn gym clothes to remain comfortable. Due to this, there was a boom in the athleisure sector in the country which resulted in the downfall of the Denim industry in the market. But now, the trend has been changing on a large scale which means American women are choosing Denim jeans to wear.
According to the marketing research of Euromonitor, the compound annual growth rate for the sale of designer jeans in the US will rise by 1% between 2018 and 2023. However, in the time period between 2013-2018, this growth rate stood at -2.3% and in the same period, the sale of sportswear landed at 6%. Marshal Cohen, the chief industry advisor for NPD while releasing his statement in the press said that the recent growth in the sale of women’s designer jeans will boost the Denim industry on a large scale. He further said that the growth in jeans sales is due to women majorly buying denim at off-price and low-cost retailers such as TJ Maxx or Ross Stores. Due to this, women jeans’ sale has increased to almost 30% in the year ending February 2019 which equals to a 17% total unit sales.
However, the growth in the specialty store channel which covers retailers such as American Eagle, H&M and Topshop were not impressive and it only registered 6% growth rate in jeans sales. Women are preferring less expensive and more comfortable stuff in jeans. The sole motive of marketing teams of various companies should be to increase the sale by introducing more discount rate and high comfort in clothes.
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