Reasons to Get an Ultrasound When Pregnant
Ultrasounds are very common for pregnant women in Newport Beach. They can help you determine the health of the baby and the state of your pregnancy. They are safe for both mother and child but should only be done by a doctor. If you’re wondering whether or not to get an ultrasound when pregnant, here are some of the reasons why you should consider pregnancy ultrasound in Newport Beach.
- Issue of Size
It determines whether or not the baby is growing at a healthy rate. If it seems that the baby might be too small, your doctor can offer recommendations to promote healthy growth.
It also gets accurate measurements so that caregivers can monitor baby growth. If you don’t get one, it may be impossible to track a baby’s growth accurately. Ultrasounds help caregivers spot any abnormalities that might cause developmental issues for babies, both in the uterus and after birth. Sometimes, they can monitor development for problems like Down Syndrome.
- Detecting Health Issues
Ultrasounds are great for determining if the fetus is healthy. Some signs that there may be issues with fetal development include:
- Abnormalities in the brain, spine, and heart.
- Small size or failure to develop limbs.
- The fetus’s measurements seem smaller than the average for that stage of pregnancy (when viewed via an ultrasound).
- Checking for Life
It checks for signs of life. This is known as doing a viability scan. It helps determine whether or not there is a heartbeat in the fetus. If this test comes back positive, then you know that your baby still has a chance at life. If it doesn’t, you know that your baby isn’t alive.
- Checking the Position of the Baby
It determines the location of the placenta and the position of the baby. If there is any reason to believe that something might be wrong with either one of those things (like when your placenta is low-lying), then an ultrasound can help determine it.
- Addressing Concerns
Ultrasounds can also be used as follow-up for people who have experienced complications during previous pregnancies. If you’ve experienced miscarriages or problems before, then ultrasounds are needed to monitor your baby’s health during future pregnancies. Conversely, ultrasounds are helpful for people who have had no complications in their past pregnancies but still want extra reassurance that everything is okay.
- Detecting Twins or Other Multiples
With IVF or IUI, there’s always a chance that you might end up with twins or even more multiples. It monitors the development and growth of multiple fetuses to ensure that they are all healthy. They can also help you determine the number of babies you’re carrying.
- Issues of Miscarriage
You can use it in the event of a potential miscarriage. If you’re having symptoms of a miscarriage, your doctors might want to run an ultrasound. To see if the fetus has died and fallen away from the uterus. They can use this information to determine the best course of action.
If you have been on the fence about getting an ultrasound during pregnancy, it is time to go on and get it. Speak with your doctor, and they’ll help you determine the best time to get one.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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