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Reddit Collaborates with Oracle to Increase Brand Safety for Advertisers

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Reddit has tied up with Oracle Data Cloud in order to raise the safety standards for advertisers around the user-generated content in the real-time. After this collaboration, it will be easier for Oracle to use its Contextual Intelligence technology to provide a real-time content review to advertisers. The motive of this integration is to provide the safety controls over the type of content for which their campaigns run.

Due to the inability of third-party solutions to accurately describe or categorize the scope and scale of dynamic content on the digital platform, the user-generated content is posing a challenge for brand safety services. With the help of the integration of Oracle’s Contextual Intelligence with Reddit, it will be possible to help advertisers place their ads in safe and brand-appropriate contexts on the Reddit platform.

According to Kurt Kratchman, group vice president for product development and international, Oracle Data Cloud, the collaboration with Reddit will facilitate advertisers to use advertising to improve the image of their brands. He said that the integration will ensure an extension into the user-generated content space.

Different communities over the internet are interacting with each other to spread words about a given idea, product or service. A high number of people also buy reddit upvotes to promote their brand in an effective manner. Joe Wong, Reddit’s Chief operating officer said the company is thinking of effective moderation at the platform, community, and campaign level so as to ensure high brand safety. Wong added that Oracle’s Contextual Intelligence will help its team to add another level of brand safety with third-party verification.

From television to the internet platform, Jonathan switched his journey in digital media with Bigtime Daily. He served as a journalist for popular news channels and currently contributes his experience for Bigtime Daily by writing about the tech domain.

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You can now Solve and Prevent Keyword Rankings Drop

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A decline in rankings even with small margin needs immediate action. If nothing is done during this time there will be a steady, continuous drop in the rankings making the competitors go ahead in organic search results.

Rankings drop issue can be solved and it is better to understand it beforehand how one can actually prevent it. If there are technical errors on the website like incorrect redirects, page duplicates, server crashes, etc. there will be quite a notable rankings downturn. This can be taken into control but it will take time to do so and sometimes even a 1-day drop results in visitor loss. Also search engines manually penalize websites if there is over usage of questionable link-building methods. These penalties cause a major drop. To know about any such penalty keep checking the Site Messages menu in the Google Webmasters panel for any penalty notifications.

This happens to all the websites. The search engine updates can surprise everyone by a drop of a little or major significance that can happen at any moment. It also affects SERP competitors. Panic during such time should be majorly avoided and instead there should be consistent efforts in making high-quality content and getting good links so that the chances of recovering quickly remains. A proper website audit and monitoring will help find the loose ends which you can then fix.

An effective plan can only developed when the reason of ranking drop is known so that the mistake is avoided in future. Not only time but also money is lost if the things are fixed before knowing what exactly caused the drop. A plan will help give a deeper understanding of search optimization and all can learn steps for quick recovery and how to respond to similar issues in future. When deciding on the technical and content options for the websites it is advisable to always think long-term.

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