Business

Restaurant Owner Savorwynwood – Dozzy Ross Talks About Gaining Trust With Customers During The Pandemic

Published

5 years ago

May 13, 2021

Dozzy Ross Brings Miami Based Savorwynwood To The Restaurant Industry During The Pandemic

At the height of the increasing pandemic and lockdown, it is almost mandatory for all food cafes and restaurants to show their contribution to the safety of the food they provide to the customers. Even the preferences have shifted dramatically from the usual priorities of taste and convenience to health and safety. Now that the industry is blooming again slowly— Businesses have made it a point to make the customers feel safe,and increase standards for sanitation with the perception of “zero risk.”

Dozzy Ross, the man behind the Miami based restaurant Savorwynwood shares some ways you could build trust with your customers in these tough times!

Make The PR Game Strong

In these skeptical times, it is highly essential to spread the word about your restaurant business and how one can communicate that through social media platforms. Explaining the news with promotional videos and interviews for hygiene measures and precautions will bring a tremendous positive impact and instills great trust in the public. Public messaging and communication are at the heart of everything—all the changes, and improvements make the food and dining experience will make it more comfortable for the customers in these times.

QR Codes

Reduce physical contact between the staff and customers. Opt for more technology based inventions to keep the day going. This will limit the interactions and also help customers transact the order amount digitally. Make the customer realise that your restaurant has innovated to meet customer needs based on the current times. When the customer notices that the restaurant has innovated to ensure contactless delivery to their table, it makes them feel more comfortable and establishes trust.

Adopting Delivery Service

With social distancing being the first and foremost norm, adopt strategies where the customers don’t have to step into your restaurant anymore. Exclusively-dine-in restaurants should also now partner-up with food aggregators or start their own delivery service in reaching out to those people and deliver the food at their homes. Shifting to this type of service could also give you space to innovate and customize menus specifically dedicated to deliveries (more transport-friendly).

Contactless Delivery

Contactless delivery is a leading novel technique being embraced by all the global delivery partners globally. This solves one of the most important and main concerns for a customer in the delivery process. This helps with avoidable contact with the delivery-boy either for picking up the food package or for the payment.

Dozzy shares his story of inspiration with the budding millennials, ‘Stay focused. The fewer people you have around you, the better it is most of the time. Be Family oriented. Family is what drives me, you and most of us – to stay inspired. Weʼre raising kings. The goal is to generate generational wealth.’ To know more about Dozzy Ross’s entrepreneurial journey and his Afro-Caribbean cuisine based restaurant ‘Savorwynwood’, check out Savorwynwood’s Instagram.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.