Business
Rodney Waits Holds Impact Above Income

Value. It has a different meaning for everyone, and each person’s perspective on value is what defines their goals. While one person will spend every spare second chasing dollars and cents, the next would feel more gratified by appreciation than money. Others would even give away huge amounts of money to obtain something else that they hold to a higher level of importance, such as an old baseball card, or an exhilarating experience. Someone can determine what they value the most in their life by looking at what they are striving toward, and what they are willing to give up to get it. What is the goal? What is the “why?”
This difference in personal value is exactly what sets Rodney Waits apart from many others in the real estate market: his “why”.
Rodney currently works with eXp Realty®, is based in Destin, Florida, and services much of the surrounding area. Although he is a very successful Realtor with several specialty certifications, his accomplishments were not on the top of his list of newsworthy achievements. The achievement that means the most to him, above even his awards and impressive sales volume, is simply that his team had helped over 50 families in 2021. His value is not that he and his team had more transactions than ever before and closed a record number of deals; they had been able to help over 50 families sell or find their dream home.
This is because Rodney Waits puts people and relationships at a higher value than money, and there is absolutely no doubt that this is why he is successful.
As a young, curious entrepreneur, Rodney loved working with people and found himself looking for opportunities to make a difference in the lives of others. His step-father, who worked for a builder in the area, had always wanted to run his own brokerage, and approached Rodney with the idea of trying to get it started. Rodney saw the opportunity, and took on the position part time. Diligently, he honed his skills as a Realtor and as a businessman, and immediately began to excel. It wasn’t long before he had brought in enough business that he was able to help his step-father leave his job as a top salesman in new construction to run the family brokerage full time, as well as bring his mother into the brokerage. For five years, this family-owned and operated brokerage expanded, up to the point that all involved knew that a change had to be made. With the brokerage well established and in good hands, Rodney took another step on his journey by joining eXp Realty® in 2021.
eXp Realty® is one of the fastest growing brokerages in North America, with business in real estate all over the world. The opportunity for continued growth gave Rodney the options he needed to meet his full potential. Within one year, Rodney has already achieved ICON status, an award within the company that speaks to the dedication and commitment of a Realtor who is a prime example of the company’s core values.
Although Rodney has been able to exemplify the company’s core values, the true impact he has achieved has come from his own personal drive of what is true value. All clients that go through him find that he fully commits to meeting their needs. Whether he must show three homes or 50, he is happy to do it. Unless his client is happy, he is not. He truly enjoys guiding people through the life changing process of finding or selling a home.
It’s not just the clients that have learned first hand of Rodney’s selflessness. Rodney has been slowly building a team of other Realtors who share his vision! The agents fortunate enough to find themselves under his leadership have also received an exceptional amount of care and consideration. Rodney says, “I currently have the goal of teaching all that I know, and sharing everything I achieve with my team, because I want to see them more successful than they could ever imagine.”
His desire is to create and inspire a group of Realtors that will be long lasting, not only for himself, but so they can also make an impact on more families, assisting more people in the long term. “My goal is helping people. My passion is making a difference in peoples’ lives. Real estate is my avenue.”
Rodney doesn’t only work toward this goal through real estate, though. He has also found other ways that he can inspire positive change in others. Aside from being active in his church and community, Rodney hosts a live, weekly radio talk show through the popular Florida Man Radio program. His weekly show is then turned into a podcast called Making An Impact that listeners can tune into on their own schedule and share with others. The focus of the entire program is to inspire, encourage, and empower people to reach their full potential.
Attributing to his own sense of value once again, Rodney has a different goal than most other show hosts. Rather than shoot for a mass of listeners and turn himself into a household name, he subscribes to a different creed: “Impact is greater than influence.” Rodney would rather provide one person with a lasting and meaningful impression than check a box on an arbitrary list with unaffected listeners. This is a testament to how he lives his life and conducts his business daily, and why people turn to Rodney when making some of the biggest decisions of their lives.
“How am I going to impact somebody’s life?” he says. “I’m not going to do something for financial gain… I’m really just working to make a difference. If I can just help one person see that they can change their whole life with one decision, that would be me doing a job well done.”
In short, the thing that Rodney values the most… the opportunity to help other people obtain what they value the most. This is what makes him such a prolific businessman, and why his clients and team alike are not only satisfied with his leadership and care, but look forward to coming back for more.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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