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Rodney Waits Holds Impact Above Income




Value. It has a different meaning for everyone, and each person’s perspective on value is what defines their goals. While one person will spend every spare second chasing dollars and cents, the next would feel more gratified by appreciation than money. Others would even give away huge amounts of money to obtain something else that they hold to a higher level of importance, such as an old baseball card, or an exhilarating experience. Someone can determine what they value the most in their life by looking at what they are striving toward, and what they are willing to give up to get it. What is the goal? What is the “why?”

This difference in personal value is exactly what sets Rodney Waits apart from many others in the real estate market: his “why”.

Rodney currently works with eXp Realty®, is based in Destin, Florida, and services much of the surrounding area. Although he is a very successful Realtor with several specialty certifications, his accomplishments were not on the top of his list of newsworthy achievements. The achievement that means the most to him, above even his awards and impressive sales volume, is simply that his team had helped over 50 families in 2021. His value is not that he and his team had more transactions than ever before and closed a record number of deals; they had been able to help over 50 families sell or find their dream home.

This is because Rodney Waits puts people and relationships at a higher value than money, and there is absolutely no doubt that this is why he is successful.

As a young, curious entrepreneur, Rodney loved working with people and found himself looking for opportunities to make a difference in the lives of others. His step-father, who worked for a builder in the area, had always wanted to run his own brokerage, and approached Rodney with the idea of trying to get it started. Rodney saw the opportunity, and took on the position part time. Diligently, he honed his skills as a Realtor and as a businessman, and immediately began to excel. It wasn’t long before he had brought in enough business that he was able to help his step-father leave his job as a top salesman in new construction to run the family brokerage full time, as well as bring his mother into the brokerage. For five years, this family-owned and operated brokerage expanded, up to the point that all involved knew that a change had to be made. With the brokerage well established and in good hands, Rodney took another step on his journey by joining eXp Realty® in 2021.

eXp Realty® is one of the fastest growing brokerages in North America, with business in real estate all over the world. The opportunity for continued growth gave Rodney the options he needed to meet his full potential. Within one year, Rodney has already achieved ICON status, an award within the company that speaks to the dedication and commitment of a Realtor who is a prime example of the company’s core values.

Although Rodney has been able to exemplify the company’s core values, the true impact he has achieved has come from his own personal drive of what is true value. All clients that go through him find that he fully commits to meeting their needs. Whether he must show three homes or 50, he is happy to do it. Unless his client is happy, he is not. He truly enjoys guiding people through the life changing process of finding or selling a home.

It’s not just the clients that have learned first hand of Rodney’s selflessness. Rodney has been slowly building a team of other Realtors who share his vision! The agents fortunate enough to find themselves under his leadership have also received an exceptional amount of care and consideration. Rodney says, “I currently have the goal of teaching all that I know, and sharing everything I achieve with my team, because I want to see them more successful than they could ever imagine.”

His desire is to create and inspire a group of Realtors that will be long lasting, not only for himself, but so they can also make an impact on more families, assisting more people in the long term. “My goal is helping people. My passion is making a difference in peoples’ lives. Real estate is my avenue.”

Rodney doesn’t only work toward this goal through real estate, though. He has also found other ways that he can inspire positive change in others. Aside from being active in his church and community, Rodney hosts a live, weekly radio talk show through the popular Florida Man Radio program. His weekly show is then turned into a podcast called Making An Impact that listeners can tune into on their own schedule and share with others. The focus of the entire program is to inspire, encourage, and empower people to reach their full potential.

Attributing to his own sense of value once again, Rodney has a different goal than most other show hosts. Rather than shoot for a mass of listeners and turn himself into a household name, he subscribes to a different creed: “Impact is greater than influence.” Rodney would rather provide one person with a lasting and meaningful impression than check a box on an arbitrary list with unaffected listeners. This is a testament to how he lives his life and conducts his business daily, and why people turn to Rodney when making some of the biggest decisions of their lives.

“How am I going to impact somebody’s life?” he says. “I’m not going to do something for financial gain… I’m really just working to make a difference. If I can just help one person see that they can change their whole life with one decision, that would be me doing a job well done.”

In short, the thing that Rodney values the most… the opportunity to help other people obtain what they value the most. This is what makes him such a prolific businessman, and why his clients and team alike are not only satisfied with his leadership and care, but look forward to coming back for more.


Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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Fitness Dating Brand, FITFCK, Expand Into Influencer Management




Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.

Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.

FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”

To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.

The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”

FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”

If you are looking to work with FITFCK MGMT, you can contact the team at for more information.

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