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Social Advertising Channels 2019: Forecasts and Current Condition




Some fast facts for consideration

Reports have shown that ad expenses in comparison with last year for Pinterest have grown by 107%, while this scale for Instagram is 44%. However, CTR has decreased for more than a third part.

What it means is that social media channels should definitely reconsider their ideas to succeed in 2019.

Social media advertising offers a sea of opportunities and marketers spend time in researching them through various marketing campaigns. No wonder that main goal is to find out less time-consuming and high effective ads.

We have studied a report offered by Kenshooo and what are the most important conclusions everyone should know.

Amount of displays, as well as the expenses on social advertising, are growing

The investments in social media advertising have grown, for now marketers spent there 27% more than they did in 2018. Experts mark social advertising growing-up and, as a result, its solid role in the process. Video ads have become the most monetized category of ads, the expenses have grown by 44% on them.

20% more of displays were made during this year. We can say that ads with brand awareness increasing have taken the place of the ones designed for clicks.

CTR and clicks are in some decline

In spite of the fact we have more displays now, the report informs that social advertising networks are facing 23% of clicks less. CTR has faced the same problem and the decline is 37%.

However, you have no reason to worry. The data provided is not necessary a sign of lower engagement, but a significance marketers’ goals re-orientation. High CTR may not always show that the campaign in social advertising was successful, videos and stories will help to increase brand awareness, as well as impressions. It seems that we are going to meet a new phenomenon of social media funnel expanding and that is the point we recommend observing.

Variety of ads used by marketers

Such ad network platforms like Facebook, Pinterest or Twitter offer wide range of ads types and that is probably one of key reasons marketers love them. However, link ads are in total amount 14% less used in comparison with previous year.

However, carousel ads are competing the market. The tendency is easy to be explained as marketers try to promote their products by the most popular means. Carousel and videos have taken nearly 59% of ad expenses that is 10% more than it was in 2018.

To sum up, we can say that marketers are at the stage of deep researching which ad format will be the most suitable exactly for their goals. One of key reasons to invest in social media ad network solutions is an opportunity to try all possible creativity options. Ads cannot be treated as powerful or weak, the idea is that all of them will lead to different results.

Instagram is keeping its popularity

Marketers are still interested in Instagram and the expenses for this platform have grown by 44%. Q4 has shown the biggest investment for feed ads and stories. According to the report, the growth was stable during all the quarters, despite companies are generally very busy by the end of the year.

Instagram stories ads are less expensive than typical advertising there, however, they will probably rise in the next quarters.

Pinterest is also rising

The tendencies for this network are also very positive. Marketers turn onto it due to the channel’ focus on visual discoveries.

It is, in fact, the best place where shift from awareness and consideration to purchase. The point is that people spend their time even before they think what exactly they would like to buy. Advertising is a very powerful tool here to move people through brand’s funnel.

The expenses started growing since Q3 2018 and they have rise in total by 107%. The conclusion we can make here is that Pinterest deserves having more attention for people to go through the funnel.

Multitasking of the network makes it possible to increase both conversions and brand awareness. Are you re-considering your marketing strategy already?

Some more interesting statistics:
the amount of clicks is two times more than it was in 2018. CTR has also grown almost to the same amount, it is 81% towards previous year.

Which conclusions can we make?

You can see that expenses for social advertising are growing that is a good news. Experiments with new ideas, ad types and channels will be always useful to track what is the most effective. By the way, isn’t it high time to attract Pinterest to your ad marketing strategy, until it is too late?

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Applications of Automation in Research and Clinical Diagnostics




Precision counts in the fields of science and medicine. This is particularly true for the basic task of counting and analyzing cells, which is used in both clinical and research settings. The introduction of automatic cell counters, which provide efficiency and accuracy that manual approaches cannot match, has resulted in a notable advancement in this field.

What is Automated Cell Counting?

Automated cell counters are advanced instruments that are made to precisely and swiftly count and examine cells. In contrast to manual counting methods that rely on human vision and a microscope, automated counters use software algorithms and image technology to count and analyze cells. This ensures more accurate findings by expediting the procedure and lowering the possibility of human error.

Type of Automated Cell Counters

There are several types of automated cell counters used in research and clinical diagnostics, each employing different technologies and methods for cell counting. The main types of automated cell counters include:

Image Cytometers: These devices use optical microscopy to statically image cells, which are frequently labeled to detect certain molecules or provide contrast. Cell counting is aided by the automation of image cytometers made possible by digital cameras.
Flow Cytometers: Use a regulated flow of suspended cells to align individual cells for analysis. Staining cells with fluorochromes enables visual characterization of the cells and facilitates high-throughput analysis.
Cell Sorters: Arrange cells according to their electrical properties. Sorting is accomplished by dividing the fluid stream containing the cells into droplets whose electrical charge varies according to the kind of cell and guiding them into various containers.
Time-Lapse Cytometers: Allow for continuous monitoring of cells in an incubator by employing non-heat-generating light sources, such as LEDs, in conjunction with image cytometry to investigate cellular dynamics without causing damage to living cells.
Hemocytometers: A qualified technician, an optical microscope, and a gridded slide with known volume wells are used in this manual cell counting approach. Up until the 1950s, hemocytometers were the norm for counting cells.

These various types of automated cell counters provide effective and precise methods for cell counting and analysis, each with unique benefits and uses in clinical and research environments.


Automated cell counters have become indispensable tools in understanding cell behavior. They are used in various research fields, including cancer research, drug discovery, and stem cell therapy.

One of the key benefits in research is the ability to handle large volumes of data. For instance, in drug discovery, automated counters can quickly analyze the effects of thousands of compounds on cell growth and death. This high-throughput capability accelerates the pace of research, allowing scientists to screen potential drugs more efficiently than ever before.

Moreover, automated cell counters offer the precision required to detect subtle changes in cell populations. This is crucial in fields like cancer research, where understanding the behavior of cancer cells can lead to the development of more effective treatments.

Clinical Diagnostics

The impact of automated cell counters extends beyond the research laboratory and into clinical diagnostics. In medical laboratories, these devices play a critical role in routine blood tests, infectious disease diagnostics, and monitoring patient health during treatment.

For example, in a routine complete blood count (CBC), automated cell counters can quickly provide a detailed analysis of different blood cell types. This information is vital for diagnosing conditions such as anemia, infections, and blood cancers. The speed and accuracy of automated counters mean that patients can receive diagnoses and begin treatment more swiftly.

In the context of infectious diseases, automated counters can detect and quantify specific pathogens or immune cells, helping to diagnose infections quickly and accurately. During the COVID-19 pandemic, automated cell counting technologies were instrumental in monitoring virus spread and patients’ immune responses, showcasing their value in crisis situations.

Challenges and Future Directions

The initial cost of these devices can be high, and their operation requires specific technical expertise. Additionally, different types of cells and conditions may require customized counting protocols, necessitating ongoing adjustments and updates to software algorithms.


Looking ahead, ongoing advancements in technology promise to further enhance the capabilities of automated cell counters. The global cell counting market growth is anticipated at a CAGR of 7.5% by 2032. Innovations in imaging technology, artificial intelligence, and machine learning are expected to improve accuracy, speed, and the ability to analyze more complex cell characteristics. As these technologies evolve, automated cell counters will become even more integral to research and diagnostics, opening new avenues for scientific discovery and patient care.

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