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Summit held to share insights of Social Media High-end Marketing Influence in China

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In today’s modern generation, social media already plays a significant role in the daily lives of millions of people all over the world. Especially in the fast developing country of China, the social media development is much more prominent. This country also raises plenty of high-end consumers who show frequent social media behavior.

On 11th April, Shanghai held a luxury retail and innovation summit. This summit brought forward the retail insights and market analysis of high-end consumers, to provide luxury brands with a better understanding of these new wealth upstarts.

During the summit, Nicole YANG, CEO of Secoo EEC Business and Group CMO, offered valuable insights about the online luxury buyers. With this, luxury brands can know how to improve their business in the best possible way. Secoo, the largest luxury e-commerce platform, revealed about the characteristics and the hobbies of luxury buyers which include age group, regional distribution, lifestyle, food, gaming, recreation, and entertainment.

Age Group

Regional Distribution

Lifestyle of Buyers

With Tencent’s cooperation, Secoo analyzed consumers’ data and matched it with Tencent’s big data, to classify the luxury buyers with respect to gender and status. These include:

  • Delicate piggy girls
  • Trendy cool men
  • New middle class
  • New rich

The luxury buyers in Secoo are interested in virtual and real objects. Most of the upscale luxury buyers love to purchase luxury clothes and shoes. On the other hand, entry-level buyers begin from premium beauty products.

If brands in China want to reach a high level of sales, then they must develop essential social media marketing strategies. For instance, WeChat, the most popular social app of Tencent, launched mini program and moment ads, where brands can heavily promote products and services through different advertising types. With effective social media marketing to precise targeted audiences, luxury brands could expand their business in a fast and reliable way, without spending more time and budget as they did in the traditional advertising approach.

Secoo analyzed the shopping data under different scenarios during the summit. In the luxury white paper, brands could be properly guided on how to improve social media marketing techniques to make the most of its services. Secoo is committed to offering guidance for different high-end brands which conduct marketing campaigns to develop more alternative solutions to boost traffic.

Secoo also revealed that the online luxury buyers have a keen interest in categories like photography, shopping, personal care, makeup and more. Shoppers always want to stay on trend, hence the companies can benefit from offering only the most trending and in-demand products and services that can match to their particular needs.

By Nicole’s introduction, brands also acquired insights of high-end consumers’ needs and wants. For example, high-end consumers in China are interested in entertainment category like explanatory and exotic events about entertainment and food. They also love to watch or read emotional things that can relieve them of the pressure and daily stress.

Every customer has specific needs. It is therefore advisable for brands to offer products and services that will meet the needs and requirements of potential customers. With the fierce competition in the industry, companies must not be discouraged with competitors. Instead, brands can make this competition as a source of motivation to improve services further by establishing more innovative social media marketing with the help of Secoo in China to attract more targeted audience.

By using creativity and knowledge in the best way, luxury brands can achieve the goals, visions, and missions through better understanding of their consumers. Even more important, brands can also establish a good reputation in the industry and gain the trust of many consumers. Overall, social media marketing can be the best tool.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Business

Designing Secure Commercial Spaces Without Compromising Aesthetics

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In the realm of commercial design, security and aesthetics often seem like opposing forces. Business owners and designers alike grapple with the challenge of creating spaces that not only captivate and inspire but also ensure the safety and security of assets and occupants. The good news is that integrating security features into commercial spaces without sacrificing visual appeal is entirely achievable. This blog post will delve into innovative design strategies that harmonise security with aesthetics, including a look at the best deadlocks for front doors in Australia, ensuring your commercial space is both beautiful and fortified.

Embracing Technology for Seamless Security

Modern technology offers a plethora of options for discreet yet effective security measures. For instance, advanced surveillance systems can be integrated into the architectural design in a way that they blend seamlessly with the environment. Smart locks and biometric access controls offer robust security without the clunky hardware, maintaining a sleek and modern aesthetic. Implementing these technologies not only elevates the security level of your commercial space but does so without disrupting its design flow.

Strategic Use of Materials and Design Elements

The choice of materials and design elements plays a crucial role in balancing security and aesthetics. High-strength materials such as tempered or laminated glass, for example, offer excellent security without compromising on the visual openness that glass provides. Similarly, incorporating natural barriers like decorative boulders or planters can serve as subtle physical deterrents while enhancing the space’s visual appeal.

Lighting: A Dual-Purpose Tool

Lighting is another powerful tool that serves both aesthetic and security purposes. Well-planned lighting can highlight architectural features and create a welcoming atmosphere while ensuring visibility and deterring unauthorised access after hours. Motion-sensor lighting, in particular, can be a discreet addition that enhances security without detracting from the design.

The Role of Deadlocks in Aesthetic Security

A critical aspect of securing any commercial space is the choice of locks, especially for front doors which are the primary entry and exit points. Deadlocks offer a high level of security, making them an essential feature for commercial spaces. However, selecting the right deadlock doesn’t mean you have to settle for a utilitarian look. Today, the market offers a variety of deadlock designs that complement any aesthetic, from modern minimalist to classic elegance. For those in Australia, choosing the best deadlocks for front doors involves considering both the security features and how the lock’s design integrates with your commercial space’s overall look.

Collaboration Between Security Experts and Designers

Achieving a balance between security and aesthetics often requires a collaborative approach. Security experts and interior designers need to work hand in hand from the early stages of the design process. This collaboration ensures that security measures are not afterthoughts but are integrated into the design in a way that complements the space’s aesthetic appeal.

Ready to get started?

Designing secure commercial spaces without compromising aesthetics is not only possible but essential in today’s world. Remember, the goal is to integrate security seamlessly into the design, enhancing the user experience and ensuring peace of mind for both business owners and visitors. With thoughtful planning and collaboration, your commercial space can be a testament to the harmony that can exist between security and aesthetics.

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