Boyert Shooting, a firearms dealer, was in a controversy last year after it poked fun at Dick’s Sporting Goods. Dick’s sporting goods announced that it will no longer sell assault rifles or high capacity machines after the mass shooting at Marjory Stoneman Douglas High School, Parkland.
This year, its sales line grated the nerves of many. It was insensitive and reckless. Its marketing strategy needs more thought and more humanity. In a sign near the Boyert Shooting Center it read- “Back to School Sale August 13 through 18. Up to 50% off on Firearms.”
It was Michelle Simons, who drove by the sign with her husband and saw this. This kind of promotion by Boyert Shooting in the wake of mass shootings in El Paso, Texas and Dayton, Ohio is inappropriate.
Her husband shared his thoughts on the incident- “In the Current climate and in the current culture where we have school shootings just constantly, mass shooting just constantly. It seems like a real poor choice of words.”
Later Boyert Shooting made a statement defending its poor promotion techniques. It said- “We have friends and family who are teachers and our way of reaching out and saying thank you is by offering a summer long promotion of discounted training courses, firearms and accessories. A lot of Texans are not aware, but it is now legal to conceal-carry in some colleges and for teachers in certain school districts to conceal carry as well.”
Boyert Shooting’s casual dismissal of the stark truth garnered hatred from the twitterati.
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