Africa has usually been one of the last continents to adopt any new form of technology mainly due to the slow pace of economic development in the region. It was no surprise when Africa especially Sub-Saharan Africa was one of the last regions to have quality internet access. As at the time of this writing, many places in Africa still don’t have a good power supply let alone access to the internet.
Places in Africa with great internet access and speed are seen by the larger population as very privileged as most of the population has to settle for the mediocre quality internet connectivity dished out by telecommunication companies. While one can argue that the telecommunication companies have been improving their services over the years and the cost of internet access has significantly dropped, it is still not at a level where Africans can come to see access to the internet as basic human rights.
This epileptic internet access has created a culture of saving data among Africans. It is common for you to see an African using a web browser that strips away all forms of designs from a website leaving only the text, images and videos in order to save data. Some browsers don’t even render ads that are meant to be displayed on websites. This data saving culture has made many internet users in the region used to seeing websites in their ugly form. Many web developers in Africa don’t even attempt to add beautiful CSS driven designs to their websites because they know most people wouldn’t care for it anyway.
The idea to stick to ugly websites may sound proactive but this has somehow affected the next generation of young developers in Africa in a negative way. Many have come to see ugly website designs as a good thing, but there’s one company that is set to change the narrative of web design in Nigeria. This company is Check DC, the best web design company in Nigeria.
Check DC has been at the forefront of creating unique, beautiful and world-class website designs in Nigeria and Africa at large. Asides the goal of setting itself apart and competing on the global level, the design company seeks to use its work to inspire a new generation of website designers that wouldn’t allow the state of the internet hold them back from developing their skill level to one that is seen as top-notch all over the world.
This design agency is just one of a few rising companies that want to use good works to stir up Africans to demand more from their internet service providers. More people are beginning to enjoy visiting websites with unconventional designs and Africans every day now experience websites the way brands want them. The era of boring websites with ugly looking HTML, text and videos is slowly dying and even though mobile grows as the platform for accessing websites in Africa, the websites are beginning to explore various aspects of web designs better.
Mobile Commerce Trends: Do You Need a M-Commerce App in 2023?
Twenty years ago, our parents could only dream of convenient shopping from any place they were with the help of a small device in their pocket. Today, dreams come true, and there is no surprise in getting clothes, groceries, or booking tickets via mobile phone. M-commerce is emerging as the friendliest shopping method through safer mobile payments, technological advancements, and the rise of specialized m-commerce apps. Let’s dive deep.
What is M-Commerce?
Mobile commerce (m-commerce) refers to purchasing and selling goods and services via a mobile device, such as a smartphone or tablet. M-commerce has been increasing in recent years and is expected to grow in the coming years.
According to Statista, mobile e-commerce sales reached $2.2 trillion in 2023, accounting for 60% of all e-commerce sales worldwide. This share has steadily increased, from 56% in 2018 to an expected 62% in 2027.
Key m-commerce trends to watch in 2023 and beyond:
- Increased mobile shopping: More and more people are shopping on their mobile devices. M-commerce will account for over half of all e-commerce sales by 2025.
- Social commerce: Using social media platforms to buy and sell products and services. Social commerce is becoming increasingly popular, especially among younger consumers.
- Voice shopping: Utilizing voice assistants like Siri and Alexa to buy and sell products and services. Voice shopping is still in its early stages of development. Still, it is expected to snowball in the coming years.
- Shopping with Augmented reality (AR) and virtual reality (VR): these experiences allow consumers to try on clothes, furniture, and other products before buying them. AR and VR shopping are still in their early stages of development. Still, they have the potential to revolutionize the way people shop.
- Contactless payments: Apple Pay and Google Pay allow consumers to receive goods and services without swiping or inserting their credit or debit cards. Contactless payments are becoming increasingly popular.
These are just a few vital m-commerce trends to watch in 2023 and beyond. As e-commerce grows, we expect even more innovative and exciting shopping experiences to emerge.
How to prepare for the future of m-commerce
If you are a business owner, there are some things you can do to prepare for the future of m-commerce and keep up with the trends:
1. Make sure your website is mobile-friendly: Your website should be easy to navigate and use on mobile devices.
2. Provide mobile payment options: Make it easy for customers to pay for their purchases on their mobile devices.
3. Invest in social commerce: Use social media platforms to promote your products and services. Connect with customers and receive feedback.
4. Accept contactless payments: Offer contactless payment options to your customers to make paying for their purchases easier.
By taking these steps, you can ensure that your company is well-positioned to succeed in the future of e-commerce.
Mobile app development in the era of m-commerce
There is no way of talking about m-commerce, not mentioning mobile app development. You use your smartphone to buy something online.
Mobile app development services are an array of services that help businesses to develop and launch mobile apps. The implementation areas may vary: healthcare, financial, agricultural, or construction mobile apps provide the best performance and encapsulate all the peculiarities of the domain.
Different types of mobile app development services are available, and the specific services that a business needs are determined by the size and complexity of the app, the target group, and the business’s budget. However, some standard mobile app development services include:
Ideation and design: working with the customer to understand their business needs and goals and to develop a concept and design for the app.
Development: writing the code for the app and implementing the desired features and functionality.
Testing: examining the app to ensure it is bug-free and works as expected.
Deployment: Publish the app to the appropriate app stores. Apple App Store and Google Play are among the widely known.
Many mobile app development companies offer additional services such as maintenance & support, app marketing and promotion.
M-commerce pros and cons
There are a set of benefits and disadvantages to using mobile app development services. Let’s take a look them.
- Accessibility. M-commerce is democratizing online shopping by extending its reach to even remote areas. It makes online shopping more accessible and inclusive for everyone, regardless of location, and fosters economic growth in rural and underserved communities.
- Reduced response rate. Mobile apps have a significant advantage over web browsers regarding response time. Mobile apps are created for specific devices and can use the device’s hardware and software resources. As a result, mobile apps can perform tasks more quickly and efficiently than web browsers.
- Social media integration. M-commerce also integrates with social media platforms like Instagram, TikTok, and Pinterest. It allows brands to foster deeper community ties and loyalty among consumers.
- The culture of instant gratification. With features like one-click transactions and same-day or next-day delivery, consumers have come to expect immediate gratification. This can diminish the joy of anticipation traditionally associated with shopping and affect broader perspectives on patience in life.
- Impulse purchasing. With our smartphones in our pockets, we can now browse and purchase products from anywhere, anytime. This convenience has led to a surge in impulsive buying decisions, as customers are constantly bombarded with targeted marketing messages and have access to a vast selection of products with just a few taps.
- Challenge for local businesses. Online platforms like Amazon and Walmart offer many products and services at attractive pricing, making it difficult for small, locally-owned businesses to compete. M-commerce can also lead to customers sidelining neighborhood brick-and-mortar establishments in favor of the convenience and wide selection of online products.
M-commerce is a steadily growing industry that has already reshaped online shopping. Such technologies as voice shopping, augmented reality, social commerce, and contactless payments will form the e-shopping future.
Mobile app development services can be valuable for businesses that want to develop and launch mobile apps. If you own an e-commerce business, ensuring your website and mobile app are upgraded for mobile shoppers is crucial. Using social commerce platforms to reach your target audience on their mobile devices would be best.
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