Lifestyle

The Growing Need of GIFs in Modern Culture

Published

3 years ago

May 18, 2021

According to Influencer Marketing Hub, it has been estimated that more than about 70% of people, particularly millenniums, who live in the United States make use of use of stickers and GIFs when it comes to their daily online conversation. This goes to show just how popular these forms of communication have become in modern times- and there is a very good reason for that too.

GIFs, also short for Graphics Interchange Format, may seem like a new concept for most people. But in reality, what most of us don’t know is that GIFs have actually existed for around 30 years, from way back when it was introduced in 1987. And it is finally a matter of time when GIFs are finally gaining popularity in today’s fast-paced digital world.

GIFs Make Conversation Worth Enjoying

Animated images have become the promptest way for people to express their emotions more accurately, if not better.

Many social media platforms such as Facebook Messenger and Instagram have integrated GIF search engines, allowing their online users to utilize GIFs to make their conversations much more interesting than words ever will be.

Showcases a Sense of Identity

Since GIFs carry pop culture references, we are open to choosing any reference we wish, which expresses our emotional response and represents our personal taste in pop culture.

This way, we have been able to create our identity online, and it has allowed us to meet with people who identify with these references and share similar tastes as us.

Aid in Promoting Events or Products

We have also witnessed that GIFs are the ideal tools you need to market your business online as it allows you to show a close up on products to meet the interest of their target audience.

Moreover, GIFs are also used to explain a complicated procedure- for example, if you are providing a service or a product with complex instructions, animated customized GIFs can help explain it step by step via its visual representation that highlights its best features for further attraction purposes.

Increasing Audience Retention

Jakob Nielsen stated that online users only tend to read about 28% of words that get published on a website. This means that people are more prone to avoiding written content and instead find more appeal in visual forms of the conveyed information.

Written information is often ignored so that the user does not overload themselves with information overload- which is why they can only remember less than half of the written portion, which is not accompanied by any visual images. Consequently, many marketers are now using GIFs in their strategies and publishing visual images to advertise companies and effectively capture their audience’s attention.

And to help out these marketers, many platforms( particularly Conversation Media platforms), are providing their unique set of products and services to help achieve this goal. Since Conversation Media is a father term used to describe every visual form of online communication such as stickers, GIFs, emojis, animojis, and avatars, they have been aiding various platforms by offering customization services and making use of it as a form of entertainment.

Furthermore, they are also known for advocating the appeal of visual communication forms and the importance of their role in modern culture.

Lifestyle

Gutiérrez F Studio Masters the Art of Unforgettable Events

Published

3 weeks ago

September 24, 2024

Michelle Langton

Photo Credit: Gutiérrez F Studio

Byline: Katreen David

Every great love story deserves a walk down the aisle straight out of a fairytale. From the conceptualization to the perfect centerpiece, boutique event planning companies like Gutiérrez F Studio can puzzle the details together to craft an event that tells the bride and groom’s story.

Today, where wedding ideas are beautiful yet veer toward feeling recycled, Gutiérrez F Studio imparts a sense of uniqueness, identity, and human connection to every event it brings to life.

“Everyone has access to the same Pinterest boards, but our mission is to create events that are truly unique. We aim to make every detail tell a part of our clients’ stories,” shares Fernando Gutiérrez, the founder and lead creative of Gutiérrez F Studio.

Knot Your Average I Do: Crafting Experiences

From the very first consultation, it is clear that the Mexico-based event studio is anything but run-of-the-mill. Each project is a culmination of a deeply personal journey, guided by a commitment to crafting experiences that are both visually elegant and emotionally reverberant.

At Gutiérrez F Studio, the magic of a well-crafted event is not just about grand visuals; it is about creating experiences that age gracefully into core memories over time.

The nuptials designed by Gutiérrez F Studio are out to resonate deeply with the people they celebrate. As a full-service event design and production studio, Gutiérrez F Studio specializes in transforming visions into reality through custom architectural design and art. It comprises a team of warm, reliable, and innovative creatives.

What truly speaks volumes about its signature brand is the dedication to delivering seamless, end-to-end service that covers every aspect of the event. The team meticulously plans and manages every detail, collaborating exclusively with top-tier suppliers for quality that is second to none. This encompasses aspects that engage all the senses, such as top-tier audiovisual elements and menus curated by world-renowned chefs.

The studio has put its name on the map as a master of storytelling, a notion that is evident in even the minutest of details. “We don’t just follow trends. Instead, we create atmospheres that blend romance, elegance, and innovation, tailored to reflect each couple’s unique love story,” notes Fernando Gutiérrez. “Our aesthetic is concept-driven, meaning every event we design is a one-of-a-kind narrative brought to life in creatively curated spaces.”

From 2017 to Forever

Over the next 12 months, Gutiérrez and his team will actively explore opportunities to expand their target locations, aiming to bring their bespoke event design and production services to new international markets. So far, they have been the go-to brand across Mexico and Europe.

Since its founding in 2017, Fernando Gutiérrez’s company has completed over 320 projects, earning clients’ trust locally and globally. From the beaches of Mexico to its rapid expansion into the scapes of Spain and Italy, Gutiérrez F Studio has been rendering exceptional events worldwide, proving that the celebration of love is a universal language.

“Whether we’re planning events in Mexico or across the ocean, we hope to create moments that our clients will look back on fondly,” shares Fernando Gutiérrez.

For every bride and groom that the team works with, Gutiérrez F Studio promises that each walk down the aisle is the start of a new fairytale that is entirely their own.