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Thomas Herd & Dimetri Hogan Help Brands Adjust For Current Market Shifts

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With the onset of COVID-19, there has been a virtual shutdown of all forms of traditional media (and even experiential media) leaving digital as the only playing field.

Forbes Magazine has been amongst the first to recognize this massive market shift towards e-commerce and its digital marketing columnist Thomas Herd is already helping brands and entrepreneurs appropriately adjust.

According to Thomas: “Digital is now the only game in town. It is of paramount importance for brand owners to come to terms with this new reality and offset their traditional marketing plans with digital friendly funnels that can fully substitute for- or even outperform -their pre-existing sales funnels.”

To help brands do this, Herd and his agency T1 Advertising are uniting together a wide spectrum of today’s leading media sites- from Forbes to Maxim to Yahoo News and the Daily Front Row- and social media platforms such as Gather X to raise awareness around this market shift and provide brands/entrepreneurs sound, reliable alternatives in the digital space to claim back their customers and revenue.

Also pivotal in this market adjustment process is T1 Advertising’s CCO, Dimetri Hogan. Providing the key creative element, Hogan injects the digital strategies architected by Thomas with unique content that expresses and retains the branding integrity of each brand online.

Dimetri Hogan

Hogan elaborates that “the switch to digital, although it’s necessary now, can actually be looked at as a positive and progressive step for our brand partners. Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can exponentially grow and can be insulated from external conditions, in only the way that digital technology can provide.”

Together Thomas and Dimetri perceive current events- although admittedly grave and unfortunate- with a bit of a silver lining.

“The seed of the market’s current disadvantage as a whole”- Herd opines- “bears with it an equivalent opportunity for markets to adjust in a manner that will leave them increasingly agile and protected.”

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Designing Secure Commercial Spaces Without Compromising Aesthetics

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In the realm of commercial design, security and aesthetics often seem like opposing forces. Business owners and designers alike grapple with the challenge of creating spaces that not only captivate and inspire but also ensure the safety and security of assets and occupants. The good news is that integrating security features into commercial spaces without sacrificing visual appeal is entirely achievable. This blog post will delve into innovative design strategies that harmonise security with aesthetics, including a look at the best deadlocks for front doors in Australia, ensuring your commercial space is both beautiful and fortified.

Embracing Technology for Seamless Security

Modern technology offers a plethora of options for discreet yet effective security measures. For instance, advanced surveillance systems can be integrated into the architectural design in a way that they blend seamlessly with the environment. Smart locks and biometric access controls offer robust security without the clunky hardware, maintaining a sleek and modern aesthetic. Implementing these technologies not only elevates the security level of your commercial space but does so without disrupting its design flow.

Strategic Use of Materials and Design Elements

The choice of materials and design elements plays a crucial role in balancing security and aesthetics. High-strength materials such as tempered or laminated glass, for example, offer excellent security without compromising on the visual openness that glass provides. Similarly, incorporating natural barriers like decorative boulders or planters can serve as subtle physical deterrents while enhancing the space’s visual appeal.

Lighting: A Dual-Purpose Tool

Lighting is another powerful tool that serves both aesthetic and security purposes. Well-planned lighting can highlight architectural features and create a welcoming atmosphere while ensuring visibility and deterring unauthorised access after hours. Motion-sensor lighting, in particular, can be a discreet addition that enhances security without detracting from the design.

The Role of Deadlocks in Aesthetic Security

A critical aspect of securing any commercial space is the choice of locks, especially for front doors which are the primary entry and exit points. Deadlocks offer a high level of security, making them an essential feature for commercial spaces. However, selecting the right deadlock doesn’t mean you have to settle for a utilitarian look. Today, the market offers a variety of deadlock designs that complement any aesthetic, from modern minimalist to classic elegance. For those in Australia, choosing the best deadlocks for front doors involves considering both the security features and how the lock’s design integrates with your commercial space’s overall look.

Collaboration Between Security Experts and Designers

Achieving a balance between security and aesthetics often requires a collaborative approach. Security experts and interior designers need to work hand in hand from the early stages of the design process. This collaboration ensures that security measures are not afterthoughts but are integrated into the design in a way that complements the space’s aesthetic appeal.

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Designing secure commercial spaces without compromising aesthetics is not only possible but essential in today’s world. Remember, the goal is to integrate security seamlessly into the design, enhancing the user experience and ensuring peace of mind for both business owners and visitors. With thoughtful planning and collaboration, your commercial space can be a testament to the harmony that can exist between security and aesthetics.

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