With the onset of COVID-19, there has been a virtual shutdown of all forms of traditional media (and even experiential media) leaving digital as the only playing field.
Forbes Magazine has been amongst the first to recognize this massive market shift towards e-commerce and its digital marketing columnist Thomas Herd is already helping brands and entrepreneurs appropriately adjust.
According to Thomas: “Digital is now the only game in town. It is of paramount importance for brand owners to come to terms with this new reality and offset their traditional marketing plans with digital friendly funnels that can fully substitute for- or even outperform -their pre-existing sales funnels.”
To help brands do this, Herd and his agency T1 Advertising are uniting together a wide spectrum of today’s leading media sites- from Forbes to Maxim to Yahoo News and the Daily Front Row- and social media platforms such as Gather X to raise awareness around this market shift and provide brands/entrepreneurs sound, reliable alternatives in the digital space to claim back their customers and revenue.
Also pivotal in this market adjustment process is T1 Advertising’s CCO, Dimetri Hogan. Providing the key creative element, Hogan injects the digital strategies architected by Thomas with unique content that expresses and retains the branding integrity of each brand online.
Hogan elaborates that “the switch to digital, although it’s necessary now, can actually be looked at as a positive and progressive step for our brand partners. Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can exponentially grow and can be insulated from external conditions, in only the way that digital technology can provide.”
Together Thomas and Dimetri perceive current events- although admittedly grave and unfortunate- with a bit of a silver lining.
“The seed of the market’s current disadvantage as a whole”- Herd opines- “bears with it an equivalent opportunity for markets to adjust in a manner that will leave them increasingly agile and protected.”
Steve “Capo” Newland brings in the wave of newness in digital marketing & also emerges as a leading branding expert in Las Vegas
Capo has had an active hand at shaping the careers of numerous artists & entrepreneurs with his marketing agency “IMS Marketing”.
Many kids nowadays get all prepared whilst in school for making their careers, they plan everything since the beginning & adjust accordingly for the same, some of them even achieve the life of their dreams by working towards it slowly & steadily. It is when they grow up that they make the final choices of their careers based on their academic scores & also their areas of interest. While some others only run behind excelling at what they do & have a very clear vision in mind even as a kid as to what they wish to become in the future. Their life choices do not depend on the scores they attain in life, but on the will & the desire to achieve what they want to. A dynamic young entrepreneur we know about comes in the latter category & he is Steve “Capo” Newland who originally comes from Willingboro New Jersey but lovingly calls Atlanta his home.
Capo’s career has been spread across three different fields but what sets him apart from others is that he has drawn his life learning all the experiences he got along the journey & reached the top in his career. Capo started the journey of his career in 2005 by being a part of the Air Force of the United States as an active duty military member. After rendering his services in the Air Force, Capo’s life took a 360 degree turn when he jumped into the field of music. It was in 2006 that Capo started working for a Private Club Records in Tokyo, Japan where he became a mentor & a key member of the company & also their flagship artists & the popular brother rap duo 24Hours & Madeintyo (Made in Tokyo).
With working for the record label, Capo helped shape the career of many artists associated with the label which included names like “Lil Scrappy”, “Rich The Kid”, “Speaker Knockerz” amongst many other names. Capo entirely credits his cousin “Halim Rice” for making him debut in the music world. Halim is also a label executive & manages popular rappers like “G-Unit Records” & “50-Cent”. According to Capo, it was Halim who taught him the basics & other related knowledge of the music industry. Along with being a mentor to artists, Capo also jumped into the co-ordination & tour management work of many international tours & events. This gave him the opportunity to work with many other big names of the music industry like “Juicy J”, “24Hrs”, “Waka Flocka”, “The Game”, “Asap Mobb” & “Lil Jon”.
With gaining rich experiences by working tirelessly for the music industry, Capo in 2017 launched his marketing agency named “IMS MARKETING” which soon made him one of the top digital marketers of Las Vegas. Today, Capo has made his name synonym to the world of social media. His agency became a part of the social media promotion teams for “Pop Eye’s Chicken Sandwich” fiasco in 2019, & this made him & his agency even more famous. Capo is ahead in his game for bringing in top-most products & also offers entertainment to millions of social media users.
His agency IMS Marketing has broken all records & possesses a clientele that includes the biggest names in different industries right from celebs, musicians, artists, entertainers to businesses & companies, etc. across the globe. Today the agency handles the social media accounts of a rich list of over 10,000 clients. Capo & his company both are confident of the work they offer & ensure that their clients can rely on them entirely for their public awareness & social media campaigns.
Capo is also looking forward to build his new marketing firm along with his business partners Kyle Treadwell and Pierre Balian in 2020. This new firm will boost Capo’s social media dominance further & the operations of the new firm will be taken care of in their new home office based in Las Vegas.
Instagram : https://instagram.com/chillcapolv
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