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Thriving Self-Made Millionaire Vishal Jain Speaks On How To Save And Invest Money

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When it comes to Digital Marketing, the name Vishal Jain is quite popular. Besides being an all-rounder when it comes to self-sustenance and dedication, Vishal is also a mentor for young people who are willing to take risks and explore new options but are struggling to do so. These individuals can certainly benefit from his advice. 

“​Dropping out of college proves that you have enough courage to go against societal norms,” says Vishal, when asked about why college dropouts are so successful. This is probably why he went on to drop out from college and onto the path which he always dreamt of. 

In 2015, Vishal Jain quit college with a dream of starting his own business. For that purpose, he saved up money by working as a freelancer. After a year of saving up, he started his first business, Sunshy Digital Media Agency. Fast forward 4 years, he is the founder of 5 companies, also author of an eBook and the owner of a house at just the age of 23.

So how does Vishal manage to run 5 different businesses along with saving a substantial amount of money when even the most experienced individuals fail to do so? The trick is simple: investing and reinvesting. The money that he earned from his other businesses and passive sources, he would invest back into projects and investment opportunities that would have positive, multifold returns. 

“Extra cash”, he says, should be invested into stock market and real estate rather than being spent on short-term fancy items such as fancy phones and expensive clothes.

He wants youth today to learn about his 5 percent rule i.e. spending 5 percent of your income and saving the rest. It is simple to say, but a lot more difficult to follow. According to Vishal, the beginning is always the toughest. Sometimes, he would end up spending more than budgeted for special occasions, and then he would spend months making up for the extra expenditure. Like youth his age, he would want to spend more, party more and hang out with his friends but unlike people his age, his urge to make it big was much stronger. This fueled him to save and invest as much and as frequently as he could. This is when he came up with his 5 percent rule; spending only 5 percent of what he makes and investing the remaining 95 percent.

Vishal puts 10% to 20% of his earnings back into his businesses to help them grow. He has not taken out any money till date from one of his company which deals in industrial items, all of the profit is, again, invested back in the company. Furthermore, he invests 50% to 60% of his earnings in shares, mutual funds and savings funds (Govt bonds). 5% of his income is invested in gold and diamonds. Remaining amount is accumulated in FD’s and savings bank accounts, which when presented with some good investment opportunity in real estate or business is used. Vishal believes in doing charitable work and does it by helping kids with hunger through Akshaya patra association. He has also supplied a year’s worth of books and stationery to an entire village in M.P. and keeps donating to various associations related to health welfare. He will also launch his own charity foundation by the end of this year. 

How can that be a possibility for you? Well, that’s easy. According to Vishal, young people should start selling their services on freelancing sites the first chance they get. The modern-day narrative gives young people a larger chance of experimentation than their predecessors ever had. Websites such as Fiverr or Upwork give individuals a chance to learn important skills in life that can help in acquiring better prospects. You don’t necessarily have to quit college; just make sure to experiment with the gazillion options you have on the internet. The rest is saving and investing as much money as you can because your goal should be financial freedom not show off. 

According to Vishal, cash is king; the only thing you need to do is look for opportunities to invest it sensibly. Surely, we can all succeed from sincere advice from a young, diligent entrepreneur like Vishal Jain who is not only willing to prosper on his own but also wants many others like him to follow their dreams and make a name for themselves.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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