Business

Tips for buying a business car

Published

4 years ago

October 14, 2021

Buying a business car can be pretty exciting. Not only will you be getting to experience a different vehicle in your day-to-day life, but the car will also come with tax breaks – mileage and other expenses can be written off. Below, we explore some considerations before you purchase your business car.

What do you need the car for?

What exactly will the business car be used for? If it’s just for short, sharp trips to meetings you might want to consider a small, agile car that can handle a busy city. On the flipside, if you’re regularly going on long journeys then you’ll want to consider something larger and more comfortable. What’s more, with more mileage you’ll also need to evaluate fuel efficiency to ensure you’re not constantly having to load up more fuel. In some jobs, you might even need off-road capabilities too. Ultimately, you should plan ahead and purchase a business car that suits your everyday life.

Considering a used vehicle

There’s also the question of whether you want a new or used vehicle. The benefits to buying a used car are clear. They come at a lower price, and you won’t have to worry about massive depreciation as you would with a brand-new car. This can give you peace of mind as you drive around knowing that a scratch or accident won’t be quite as much of a problem. Just make sure you buy from a reputable seller and have a mechanic inspect the vehicle before purchasing.

Aesthetics

If you’re going to meetings, then this vehicle will be representing your brand. Think carefully about how clients and colleagues will see it. In this situation you’ll want something that looks sleek and professional. Alternatively, if your car will carry your company’s branding then you’ll want something that will stand out. Ideally, this type of car will catch the eye in a busy city and act as a clever bit of advertising.

Tech features

Again, depending on what you’ll use your vehicle for, you’ll want to consider different types of tech. GPS navigation can be handy in most situations. Meetings in new offices will be simpler to find, while longer journeys can be undertaken safe in the knowledge that you won’t get lost. From there, you just need to judge what tech you need to make your journeys more tolerable.

A business car does more than just take you from A to B. It represents your company and keeps you in the right shape to perform. When you’re purchasing the vehicle, ensure that you have a precise idea of what you need. By following the above advice, you should be all set.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.