Lifestyle

Transitioning in the Future with Advantage Media Partners- David Gross the Sign of Motivation

Published

4 years ago

October 26, 2021

Success is for hard workers and smart thinkers

Over the period, digital marketing has become the initial need of every business. In the past, marketing was about shooting advertisements, endorsing celebrities, publishing pamphlets, and running radio ads. Now, marketing is a lot different. The internet has taken over, and digital marketing is the future of all businesses. This sudden shift from physical to digital marketing made many businesses lose track. Considering this market gap, many businesses tried to bridge it. And one of those people is David Gross.

Seeking and Seizing the Opportunity

We all know, with time, digital platforms are becoming the most used medium of marketing. Every beginning is challenging and tough, and so was the digital marketing world. All businesses that decided to digitize their strategies failed. Looking at this constant failure and backlash, Gross decided to seize the opportunity. When it comes to saving the business, industries invest a lot. Digitizing meant securing the future, and businesses understood it well.

To act as a helping hand for businesses, in 2016, Gross founded a digital marketing agency, namely Advantage Media Partners. He knew other industries and brands required support because they lacked experience. Since Gross had an idea about how the digital world worked, he tried his best and merged his three offices; into one firm; Advantage Media, Internet Solutions, and Global Media Solutions. One platform gave many new executives of sales, marketing, and engineering the exposure they deserved.

A business can become successful if it has a force of determined employees, motivated owners, a strong vision, and a proper mission. With one goal in mind, Gross and his team of over sixty employees worked and hustled hard to earn a name. The digital marketing strategy stayed consistent. Gross made sure he moved with time and stayed up to date. He adapted all the market changes and worked accordingly. This procedure of staying constant with trends made Advantage Media Partner a renowned digital agency.

Current Stage of Agency

This agency came into being with the sole purpose of making and customizing digital marketing strategies for small to medium-sized businesses. With the constant changes in the marketing world, it became difficult for a lot of businesses to cope up. Ever since Gross and his team members have made sure to provide their assistance and guide businesses to the most, they have succeeded. The notable personalities worked hard day and night just to make sure that the business earned a good name. After 2016, Advantage Media Partners hit a 20% sale, which showed the business was on the rise.

Considering the changing dynamics of the market, it is important for agencies to embrace consistency. When businesses choose marketing agencies, they require customized and optimized marketing strategies. Gross knew how the market worked, so he made sure to deliver different and unique strategies to all his clients. With time, the number of satisfied clients increased, and Gross and his team started becoming successful.

Advantage Media Partner designs and chooses the strategies, so the clients get the most organic and relevant traffic on their site. Optimization is the key to success, and so Gross pays proper attention to SEO, social media marketing, web designing, and other departments. Being a smart marketing strategy, Gross knows how important it is for his agency to deliver the best to each and every client. Doing the same but with different and unique strategies is what Gross is a master at. Using his education and being a certified Google partner, Gross makes it easier for businesses to increase visibility through quality content and search engine optimization. His vast knowledge about the field has given Gross a lot of expertise and a great grasp of marketing strategies.

Over the past 11 years, Advantage Media Partner has collaborated with many clients. Collectively experience over 10,000,000 website visits, 3,000,000 phone calls, and more than 14,00,000 form submissions. Some recent projects on which the agency is working are Asha Integrative Wellness, Gabe Construction DBA, Smooth Pics Photography, Marc Griffiths Commercial Real Estate, and many others. Considering customer satisfaction as the main objective, Gross and his team make sure that they deliver their best every single time. Over the period, the agency has converted a lot of new clients to regular customers and a lot of regular customers to loyal clients.

Final Verdict

We all know, if the mission and vision are clear, nothing can stop a business from succeeding. Gross is a man who is motivated enough to be the best. With his endless struggle and constant hard work, he can achieve anything he sets his mind for. People like Gross are the main motivators for youth. It is important to tell youth how important determination and consistency are. Gross is a man of his dreams, and no obstacle can change this fact about him.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

6 days ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.