Treatment for venous and arterial ulcers in San Antonio: An overview
Arterial and venous ulcers typically develop on the legs and feet. As the name indicates, arterial ulcers form because of damage to arteries, while venous ulcers form because of damage to veins. These ulcers need more attention because the recovery time can take considerable time. Before you seek treatment for venous and arterial ulcers in San Antonio, here are some things to know.
Are arterial ulcers the same as venous ulcers?
The short answer is no, although both may have common symptoms such as pain and inflammation. Common symptoms of arterial ulcers include yellow/black/red sores, deep wounds, and pain at night, although there is no typical bleeding. Venous ulcers are seen below the knee, and on the inner ankles, unlike the former, which tends to develop on the outer sides. Symptoms of such ulcers include inflammation, pain, hardened skin, swelling, and discharge. Risk factors for arterial ulcers include age, diabetes, hypertension, high cholesterol, atherosclerosis, and smoking. The potential causes for venous ulcers may vary, including trauma, varicose veins, obesity, deep vein thrombosis, and high blood pressure.
What are the standard treatment options?
Wound-care clinics in San Antonio offer treatment for both venous and arterial ulcers, but the approach may vary. In the case of arterial ulcers, the approach is to restore blood circulation to the damaged area. Wound care from an early stage is the best way to prevent further complications, but in some cases, doctors may need to rely on angioplasty and other surgical options. It is vital to keep arterial ulcers clean and well-bandaged to prevent infection from spreading further.
Venous ulcers can take longer to heal. The focus of the treatment is to improve blood circulation, and doctors may prescribe antibiotics to accelerate the healing process. Wound care for venous ulcers includes regular cleansing and compression therapy, and if needed, the patient can take medications to minimize the pain.
Visiting a wound-care clinic in San Antonio
Both venous and arterial ulcers can result in serious complications. If your doctor cannot restore blood flow to the affected area, amputation could be the only option left. This drastic measure is the precise reason why patients should consult a doctor when they have a wound that refuses to heal. Early intervention is the best way to avoid infection, and if there is an infection already, doctors can try to minimize the consequences and complications. Check online for clinics in SA for venous and arterial ulcers now.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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