Lifestyle

Vasarii’s Promise with nakd. deodorant

Published

5 years ago

October 21, 2020

When you decide to purchase a product from a new brand, what kind of research do you do? Do you read what the company stands for? Do you look for one that matches your core beliefs? Many customers do. They care about where their money goes and about supporting a business with good values. There is no value in empty promises. Vasarii makes promises they can keep.

Vasarii Promises

Vasarii is a company that believes in offering beauty products that are natural and of the highest quality. That is why Josh Spilewski founded the company with three promises in mind:

Premium Quality: to give their buyers top-tier quality, they travel to remote places around the world and find the best natural ingredients.
Exclusive: as a natural-based products company, they do not believe in mass production. Before shipment, each product is individually inspected for quality.
Loyalty: customer satisfaction is their number one priority, so they promise to provide a personalized experience for everyone.

Every sell they make is prepared with these three promises in mind. They want every buyer to feel taken care of when making a purchase and when using their beauty products.

When asked about these promises, Spilewski said they come from their belief that “with passion, integrity, and trust we embrace our responsibility to create premium natural beauty products in a world where all of us, our communities, and our planet can flourish.” What do these core values mean to Vasarii?

Passion: is at the heart of the company as they move forward, innovating and improving.
Integrity: they are an ethical, fair, honest, and open company.
Trust: their customers hold them accountable because as a company they will always keep their word.

nakd. deodorant

As they stick to their promises and respect their values, “Vasarii has taken up the mantle to become a premium brand that offers a wide range of beauty products that are cruelty-free, all natural, environmentally friendly, and drastically effective.” Thus, creating a natural deodorant to protect the environment and customers’ skin.

nakd. deodorant is made of 100% natural mineral salts from Thailand. It is fragrance-free, color-free, stain-free, cruelty-free, and gluten-free. This organic product does not contain alcohol, emulsifiers, or aluminum chloralhydrate that would clog the pores on your skin. And the great thing is that it is also hypoallergenic!

This very unique deodorant has very unique instructions. When you are ready to put on deodorant, the crystalized cube on top needs to be wet and rubbed against your armpit for 60 seconds (or until the cube is dry). The same process must be repeated for the other armpit. This guarantees nakd. deodorant lasts as long as a year.

A Brand to Trust

Everyone wants to feel they can trust the product they are purchasing, and that comes from trusting the brand that is manufacturing it. Vasarii is open and honest with its customers from the very beginning. Every promise they make and every value they represent goes into play when creating and developing new products. Their nakd. deodorant is proof of that. Their core beliefs are involved in the process of providing customers with a personalized, environment-friendly experience while guaranteeing their skin will be taken care of.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

21 hours ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.