Business

Why Finding and Living Your Legacy Matters According to Sarah Gibbons

Published

4 years ago

April 7, 2021

Leaving her successful executive life of over a decade to run and manage her leadership and corporate coaching business.

A loving and caring wife, mother of three young boys, and an active philanthropist, Sarah Gibbons is a leading success coach who left all of her seemingly perfect career in the tech-business industry to fill a void she felt deep down. Despite her numerous success and accomplishments in over a decade of pioneering tech businesses in North America and Europe, Sarah still felt the lack of contentment and a drive and hunger for a different kind of fulfillment.

Upon returning to the US from London, Sarah Gibbons earned her Master in Psychology while raising her three young boys with her youngest only under 5 years old at the time. Then, she later established and built her own coaching business Sarah Gibbons & Co. which is based in Los Angeles. Sarah works with clients virtually around the globe including top-level Executives, Founders, and industry-leading Entrepreneurs in the Tech, Film, and Creative Arts Industries for both established public companies and growing and innovative brands. Sarah’s coaching concepts and techniques are designed for individual executives and teams who want to lead and live from a place of presence, purpose, and power to exponentially grow professionally without sacrificing their personal lives.

Before starting her business, Sarah Gibbons drove results for brands including Amazon.com, IMDb (an Amazon company), Fox Interactive Media, and Rotten Tomatoes. Sarah advanced to lead teams globally and consistently leading team members to surpass goals and deliver sales growth. Still, Sarah wanted more. She wanted to help others achieve their full potential because it’s what gets her more excited than anything. She knew that was HER legacy.

As an Executive Success Coach, Sarah is very passionate about helping powerful leaders live their legacy today. She does this through her group and 1-on-1 coaching, the annual Tidal Summit, and four proprietary corporate programs known as “The Boards”. The latest Board launching at the end of April 2021, The Circuit Board, is created for the busy professional who’s seeking reconnection and effective leadership tools after a year of this pandemic. It’s ⁠the most cost-effective, time-conscious, and results-driven leadership program that Sarah has created yet.

Also, Sarah Gibbons & Co is focusing on helping leaders grow exponentially and experience their infinite potential. Her clients have grown their income and revenue as much as three times, landed better projects, launched new businesses, and achieved greater satisfaction in their professional and personal lives because of her coaching programs. All of these were because of her bold risk in investing six figures for her training and incorporating her corporate background with her extensive professional development. This dauntless yet smart move helped Sarah develop a vast array of coaching tools that help her groups, 1-on-1 clients, and workshop participants experience powerful insights and often dramatic transformation that are leading them towards building and living their legacies.

Sarah Gibbons can now finally say that she has indeed made the right decision in leaving her career and starting her own business. After years of tenacious and passionate effort, having her first full year as an entrepreneur/business owner, Sarah earned more money than she ever did while working for someone else.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.