A board-certified PA and injection specialist at Wechsler’s Upper East Side space, Laura Dyer, has revealed that she has been doing 20 jawline contouring with filler a week now. Earlier she was doing around four to seven jawlines a week total. But now the demand has increased with people wanting to look more like the pictures with strong, beautiful jawline that social media filters offer, in reality. People are looking to mimic the Kim Kardashian like look of Instagram and Snapchat filters in real life.

They are wanting to deflate their over-puffed faces. Some even looking to give their round face a more angular profile. Dyer says the procedure is made for rounder shaped faces and its perfect solution for them.

Jawline fillers add definition back to the areas that have experienced age related bone loss and put volume to it giving the face a symmetrical look. People thus go under a jaw filler procedure with needles that are filled with hyaluronic acid, an FDA-approved dermal filler. The filler combines with water and swells into a gel giving a smooth and filling effect. Dyer says like a wedding tent with its tent poles on the ground is raised to lift the entire tent, similarly the fillers plump and balance the areas that need them.

The procedure that takes around 20 minutes consists of multiple injections along the lower jaw, from ear to chin whose results can last for up to two years and prices start around $1200 with top New York docs. In case of after surgery bruising and swelling that are common but temporary, Dyer suggests one to hide it with suitable hairstyles.