Connect with us

Business

5 Applications of Machine Learning in Business

mm

Published

on

Machine learning is a form of artificial intelligence. It allows systems to learn and improve from experience without the need for explicit programming. This process also automates analytical model building. From financial services to healthcare, it can deliver a plethora of benefits, such as reduced cost and improved efficiency. Across several industries, it has a wide array of applications, including those we’ll be talking about below.

Before we start, if you want to learn more about how to successfully integrate machine learning in business, consider studying online! With a machine learning course, you will know how to make the most out of such technology to improve business processes.

1. Dynamic Pricing

Also known as demand pricing, dynamic pricing uses real-time supply and demand to dictate price. The actions of a customer, such as engaging with a marketing campaign, will also provide the basis for pricing. It requires processing massive amounts of information, and this is one area where machine learning can be helpful. It mines data without programming. This will use advanced software that learns more as it is fed with more information.

2. Spam Detection

In the past, emails were filtered using a rule-based system. It relies on built-in knowledge. Machine learning offers a more sophisticated alternative. It does not need direct programming to mine data and makes sense of available information. It uses brain-like neural networks, which will be more intelligent in filtering spams. It recognizes junk mail and phishing messages to make a business less vulnerable to data breaches.

3. Fraud Detection

Beyond spams, machine learning also has a significant role in improving cybersecurity by detecting fraud. It can understand patterns in an instant, making it quick to spot potential anomalies. This explains why the finance sector is one of the biggest users of machine learning today. An example of its application would be in credit card usage. Machine learning stores data about usage, such as location. So, when it detects that a card is used in another country, it can automatically flag a transaction to prevent fraudulent activity.

4. Churn Modeling

From credit card companies to cable service providers, customer churn is one of the most important concepts to understand. It is the percentage of customers that stopped using a product or service within a period. Churn modeling aims to understand customer behaviors and will motivate businesses to elevate their strategies to improve customer retention. Machine learning uses data like demographics and sales for churn modeling.

5. Customer Segmentation

Separating customers into distinct groups requires a data-intensive approach and not just relying on intuition. With the help of machine learning, it is easier to cluster and classify your customers depending on factors like demographics or buyer personas. This will make it easier to understand the feelings, needs, motivations, and characteristics of customers, which will be crucial in creating more effective marketing campaigns, as well as products and services.

From dynamic pricing to customer segmentation, machine learning has a wide array of business applications. Regardless of the size and nature of your business, it can make processes more intelligent and efficient!

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Turning Tragedy into Triumph Through Walking With Anthony

mm

Published

on

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

Continue Reading

Trending