Business

5 Things Businessman must learn from Music Entrepreneur Felix Ghost

Published

5 years ago

September 8, 2020

There comes a thin line between hard work and smart work. On one side hard work will want you to experience everything while smart work will push you to learn from other individuals weather it is their mistakes or success strategies.

Felix Ghost, CEO of the Biggest record label in UK ‘Winning Records’, is one such notable human who has proved to fuse creativity with business in a constructive and remarkable manner.

Here is a list of 5 such things:

1. Knowing the customer/client:

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so”, stated Gandhi Ji in a speech at South Africa.

The customer is the fundamental of business and higher customer satisfaction is the supreme goal. The better understanding and connect one has with the customer, the more it benefits the business.

Felix Ghost established Winning Records with the same perspective and to fulfill his dream of assisting and aiding young artists and fresh talent. Having a good understanding of the customer helped him not only in boosting the business but in ramping up his goodwill as well.

2. Risking and Playing Safe:

Risks are a part of business, either you take it or lose the chance. Although in the current scenario, playing safe is considered a greater risk. A wise businessman recognizes the need for taking the risks by analyzing past data, developing innovative strategies, and in-depth research and development.

Felix Ghost other than these methods also calculates the risk to reward ratio which means only if the reward is decent enough, he plunges for the risk. Winner Records is itself a proof of how taking a risk at the correct point has brought success and fame to Felix Ghost.

3. Patience:

It is a well-known fact, patience and foresight are the two most important qualities of a business. Impatience goes hand in hand with a business-bent mindset and is most troublesome at the start-up phase.

Felix Ghost is an individual that inspires many, only after he had gained substantial experience and name in the industry did he set up his company. Patience was the chief key as for a long time he observed and absorbed everything around him which has led him to be a visionary leader today.

4. Mental Stability:

Emotions have no place in business unless you do business with them. To have a sound and practical mind is very important in business. There are very few people who take failure in a positive manner. A lot of startups fail or perform below potential due to the lack of mental strength once faced with failure.

Felix Ghost has been strong mentally, one factor to add-in has been his personal life conditions. He is a man who has proved, “Bloom where ever life plants you” and his story is truly inspiring. It is this strong will that the artists of current generation must inspire from.

5. Innovation and Realism:

Innovation distinguishes between a leader and a follower while keeping a realistic approach. Only after innovating and experimenting comes wisdom and vision which benefits in challenging the competitors. Realism is the key aspect of keeping the businesses alive therefore the goals defined for a business must be substantial and real.

Felix Ghost has always been keen on innovating and experimenting with young blood and makes sure the talent is introduced as per industry needs. He always encourages his customers to think out of the box using the regular concepts. This aids in giving strong competition while keeping it real.

Business is a combination of war and sport, both require a decent amount of work and experience. These tips can be a boon to a lot of businessmen wanting to learn from others.

Felix Ghost has been successful in inspiring and motivating budding entrepreneurs. All entrepreneurs can learn from and follow the path he has carved towards success in order to turn their hard work to smart work.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.